Act-On + Salesforce Marketing Cloud Integration

Integrate Act-On to Salesforce Marketing Cloud in one click, or tell Integrately AI how you want each form submission handled. Capture responses, insert records, send transactional emails, and validate contact details automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Act-On
    Contact marked email as spam in Act-On Instant
  • Act-On
    Contact opt global out in Act-On Instant
  • Act-On
    Contact opt global in in Act-On Instant
  • Act-On
    Contact is updated in Act-On Instant
  • Act-On
    Contact is added in Act-On Instant
  • Act-On
    Subscription category opt out in Act-On Instant
  • Act-On
    Subscription category opt in in Act-On Instant
  • Act-On
    Contact is added to soft bounce list in Act-On Instant
  • Act-On
    Subscription category is updated in Act-On Instant
  • Act-On
    Subscription category is deleted in Act-On Instant
  • Act-On
    Subscription category is added in Act-On Instant
  • Act-On
    CRM is disconnected in Act-On Instant
  • Act-On
    CRM is connected in Act-On Instant
  • Act-On
    Contact is added to hard bounce list in Act-On Instant
  • Act-On
    Automated program is stopped in Act-On Instant
  • Act-On
    Automated program is started in Act-On Instant
  • Act-On
    Form is submitted in Act-On Instant
Arrow Right
2.
  • Act-On
    Search contact in all contacts by email in Act-On
  • Act-On
    Import contacts in Act-On
  • Act-On
    Search contact in marketing list by email in Act-On
  • Act-On
    Create or update contact in marketing list by email in Act-On
  • Act-On
    Add contact to direct select segment in all contacts in Act-On
  • Act-On
    Create or update contact in all contacts by external id in Act-On
  • Act-On
    Create or update contact in all contacts by email in Act-On
  • Act-On
    Add contact to marketing list in Act-On
  • Salesforce Marketing Cloud
    Insert data extension record in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Upsert data extension record in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Sends transactional email using TriggerSend in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Create subscriber in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Validate email address in Salesforce Marketing Cloud

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Ready Workflows Ready Workflows for Act-On + Salesforce Marketing Cloud Integration

Capture form submissions, insert records, send transactional emails, validate addresses, and update contacts, all in just one click.

Most popular automationsmost-popular-automations
Act-On + Salesforce Marketing Cloud Integration

Create Salesforce Marketing Cloud contact for new Act-On contact

There are many reasons why someone might choose to use two different marketing tools. One common reason being - able to reach a wider audience. For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.

Thus, integration of your new Salesforce Marketing Cloud contact and Act-On contact can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
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Act-On + Salesforce Marketing Cloud Integration

Send Salesforce Marketing Cloud email for new Act-On contact

Many businesses rely on marketing to bring in new customers and grow their sales. One key element of successful marketing is staying in touch with your prospective customers. However, manually sending out messages to each new contact can be time-consuming and ineffective. Fortunately, there is a better way.

By automatically sending a Salesforce Marketing Cloud email for every new Act-On contact, you can stay connected with your prospects without spending hours crafting individual messages. This simple automation can help you build better relationships with your prospects and close more sales.
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Act-On + Salesforce Marketing Cloud Integration

Create Salesforce Marketing Cloud contact for new Act-On form submission

Automatically creating Salesforce Marketing Cloud contact for new Act-On form submission can help you nurture your leads and close more deals. By automatically adding new contacts to your database, you can stay organized and keep track of your interactions with each lead.

Additionally, automatically generating Salesforce Marketing Cloud contact can save you time by eliminating the need to manually add new contacts. Automating this process can help you work more efficiently and close more deals.
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Act-On + Salesforce Marketing Cloud Integration

Send Salesforce Marketing Cloud email for new Act-On form submission

When you receive a new Act-On form submission, you can automatically send a Salesforce Marketing Cloud email. This is a great way to stay on top of new responses and ensure that you're always providing the best possible customer service. Plus, it's just one less thing that you have to remember to do manually!

So go ahead and set up your automatic Salesforce Marketing Cloud email today. Your future self will thank you.
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  • 1of1
Got a different task in mind? Describe it

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Act-On + Salesforce Marketing Cloud flow

Connect your CRM, analytics, messaging, spreadsheets, and meeting tools to extend your marketing automation stack. Pick a combination and activate it in one click.

Act-On
Salesforce Marketing Cloud
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SalesforceSalesforce (4)
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Google Analytics 4Google Analytics 4 (4)
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HubspotHubspot (4)
+
SlackSlack (4)
+
Google SheetsGoogle Sheets (4)
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ZoomZoom (4)
A
S
S
Create a Salesforce lead and insert a Salesforce Marketing Cloud data extension record whenever an Act-On form is submitted
Act-On form submissions create Salesforce leads and insert data extension records in Salesforce Marketing Cloud automatically.
A
S
S
Upsert a Salesforce Marketing Cloud data extension record and update the matching Salesforce contact when an Act-On contact changes
Contact updates in Act-On update your Salesforce records and Salesforce Marketing Cloud data extensions instantly.
A
S
S
Send a transactional email using Salesforce Marketing Cloud and create a task in Salesforce when an Act-On automated program starts
Trigger transactional emails and create sales tasks automatically when Act-On programs begin.
A
S
S
Validate email addresses in Salesforce Marketing Cloud and create a Salesforce contact when a new contact is added in Act-On
Verify email validity and create new contacts across Salesforce and Salesforce Marketing Cloud instantly.

Supported triggers and actions for Act-On and Salesforce Marketing Cloud

Mix and match to build the exact automation you need

Act-On
Act-On Triggers & Actions
Instant
Contact marked email as spam in Act-On
Try it β†’
Instant
Contact opt global out in Act-On
Try it β†’
Instant
Contact opt global in in Act-On
Try it β†’
Instant
Contact is updated in Act-On
Try it β†’
Instant
Contact is added in Act-On
Try it β†’
Instant
Subscription category opt out in Act-On
Try it β†’
Instant
Subscription category opt in in Act-On
Try it β†’
Instant
Contact is added to soft bounce list in Act-On
Try it β†’
Instant
Subscription category is updated in Act-On
Try it β†’
Instant
Subscription category is deleted in Act-On
Try it β†’
Instant
Subscription category is added in Act-On
Try it β†’
Instant
CRM is disconnected in Act-On
Try it β†’
Instant
CRM is connected in Act-On
Try it β†’
Instant
Contact is added to hard bounce list in Act-On
Try it β†’
Instant
Automated program is stopped in Act-On
Try it β†’
Instant
Automated program is started in Act-On
Triggers the automation when an automated program is started
Try it β†’
Instant
Form is submitted in Act-On
Triggers the automation when a form is submitted
Try it β†’
Search contact in all contacts by email in Act-On
Searches for a contact in all contacts by email
Try it β†’
Import contacts in Act-On
Imports contacts to the system
Try it β†’
Search contact in marketing list by email in Act-On
Searches for a contact in a marketing list by email
Try it β†’
Create or update contact in marketing list by email in Act-On
Creates or updates a contact in a marketing list using email address
Try it β†’
Add contact to direct select segment in all contacts in Act-On
Adds a contact to a direct select segment in all contacts
Try it β†’
Create or update contact in all contacts by external id in Act-On
Creates or updates a contact using external id
Try it β†’
Create or update contact in all contacts by email in Act-On
Creates or updates a contact using email address
Try it β†’
Add contact to marketing list in Act-On
Adds a contact to a marketing list
Try it β†’
Salesforce Marketing Cloud
Salesforce Marketing Cloud Triggers & Actions
No trigger is available
Insert data extension record in Salesforce Marketing Cloud
Adds a new record to a data extension within a particular system
Try it β†’
Upsert data extension record in Salesforce Marketing Cloud
Updates or inserts a record into a data extension to ensure that it's up-to-date
Try it β†’
Sends transactional email using TriggerSend in Salesforce Marketing Cloud
Sends a transactional email using triggersend
Try it β†’
Create subscriber in Salesforce Marketing Cloud
Adds new users to the subscription list
Try it β†’
Validate email address in Salesforce Marketing Cloud
Confirm the validity of an email address
Try it β†’

What can you automate with Act-On + Salesforce Marketing Cloud?

Streamline your marketing automation and data management with powerful ready-made workflows.

What you can automate?
πŸš€
Sync form submissions to data extensions
Capture every form submission in Act-On and automatically insert a data extension record in Salesforce Marketing Cloud. Eliminate manual exports and keep your marketing lists fully aligned.
πŸ“
Capture every submitted form field
Map all available Act-On form answers directly into Salesforce Marketing Cloud data extension columns instead of just basic contact info. Your records capture complete engagement details.
πŸ””
Alert your team instantly on key events
Notify your sales and marketing channels the moment an automated program starts or a high-value contact is updated. Ensure the right team members can take immediate action.
πŸ”€
Route records based on submitted fields
Execute different follow-up actions depending on the specific tier or options a contact selects in their Act-On form submission. Tailor your marketing journey dynamically.
πŸ”„
Keep records updated as contacts change
Automatically upsert data extension records in Salesforce Marketing Cloud whenever contact details are modified in Act-On. Your customer database remains perpetually current.
🚫
Prevent duplicate records and entries
Use intelligent upsert and search operations to update existing subscribers rather than creating duplicate entries across your marketing database.
βœ‰οΈ
Trigger transactional emails automatically
Send immediate transactional emails using TriggerSend in Salesforce Marketing Cloud the moment an automated program starts or a contact meets specific criteria in Act-On.
πŸ”—
Extend your workflow to team apps
Connect your core marketing automation stack with Slack, Google Sheets, or HubSpot to keep all departments informed and operational data synchronized.
And much more...

Who is Act-On + Salesforce Marketing Cloud integration for?

Connect Act-On and Salesforce Marketing Cloud to eliminate manual data transfers, keep customer records synchronized across your marketing stack, and empower teams with real-time campaign data.

Performance marketers
Performance marketers
Sales development reps
Sales development reps
Marketing operations managers
Marketing operations managers
Customer success leads
Customer success leads
Campaign coordinators
Campaign coordinators
Data analysts
Data analysts
πŸ“ˆ
Performance marketers
You're running marketing campaigns across multiple channels but your reporting dashboard only updates when someone manually exports form data, so the conversion counts you're optimizing against are always a few hours behind β€” with this integration, every new form submission updates your data extension instantly and your metrics stay current.
⚑
Sales development reps
You need to reach out to inbound leads the moment they express interest, but leads sit unassigned in marketing automation lists until someone runs a manual import batch β€” automating both apps means every new submission triggers an instant record creation so you can follow up while interest is highest.
πŸ“‹
Marketing operations managers
You answer to stakeholders who want to audit campaign data progress daily, but disparate databases create fragmented contact histories and missing records β€” connecting these apps means every contact update and form submission flows directly into your central database without gaps.
πŸ”„
Customer success leads
The volume of inbound leads and form entries is too high for anyone to keep up with by hand, leading to missed client handoffs and delayed onboarding triggers β€” this integration means every contact addition and program start is processed automatically across your entire customer journey.
πŸ‘₯
Campaign coordinators
You own the campaign execution stage and depend on upstream marketing forms to hand over clean lead data before launching email sequences β€” automating both apps means verified contact details move straight into your messaging infrastructure without manual copy-pasting.
πŸ—‚οΈ
Data analysts
You need a reliable, uninterrupted history of customer interactions across touchpoints, but manual exports keep introducing formatting errors and missing entries β€” with this integration, every subscriber and data extension record is logged with absolute precision.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Act-On + Salesforce Marketing Cloud

Build and manage your Act-On + Salesforce Marketing Cloud automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Act-On + Salesforce Marketing Cloud with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting β€” just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Act-On to Salesforce Marketing Cloud?
Frequently Asked Questions
You can connect Act-On to Salesforce Marketing Cloud in 1-click using ready-made templates on Integrately, or ask Integrately AI to build the workflow. You can also connect additional apps like Salesforce, HubSpot, and Slack. Over 42,000+ active users trust Integrately for seamless integrations.
Can I automatically insert data extension records in Salesforce Marketing Cloud from Act-On form submissions?
Frequently Asked Questions
Can I connect Act-On, Salesforce Marketing Cloud, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Act-On and Salesforce Marketing Cloud?
Frequently Asked Questions
How does Act-On handle contact updates and form submissions in integrations?
Frequently Asked Questions
What actions can Salesforce Marketing Cloud perform in these automations?
Frequently Asked Questions
Do I need coding skills to automate Act-On and Salesforce Marketing Cloud?
Frequently Asked Questions
Is the Act-On and Salesforce Marketing Cloud integration free?
Frequently Asked Questions
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You Can Also Connect Act-On or Salesforce Marketing Cloud With 1500+ Other Apps

Act-On
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Salesforce Marketing Cloud
Popular Salesforce Marketing Cloud Integrations
Sync Salesforce Marketing Cloud with analytics, customer support, and project tools to unify your enterprise data stack.