If you're using Paddle to process payments on your website, you'll want to keep in mind that when a customer's order is created, a corresponding contact should also be created in ActiveTrail.
This will ensure that all future correspondence with the customer is tracked and attributed to that contact, making it easy to keep track of communications and transactions. In addition, automating this process will help ensure accuracy and efficiency.
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ActiveTrail engages your website visitors and turns them into customers. It provides the tools you need to target customers with personalized messages, drive leads, nurture prospects, and automate repetitive tasks.
Paddle is an all-in-one billing platform for SaaS businesses and apps. As a Merchant of Record, it manages payments, subscriptions, global sales tax compliance, fraud protection, and churn recovery — all under one roof.