Salesforce Marketing Cloud + AdRoll Integration

You're running web advertising campaigns in AdRoll but your marketing cloud data only updates when someone manually exports lists, so the audience counts you're optimising against are always outdated — this integration means every new contact lands in your data extension instantly and your campaign lists stay current.

You need to trigger immediate follow-up emails when ad campaigns generate interest, but manual data transfers mean leads wait hours before receiving touchpoints — automating both apps means every lead added to your CRM audience triggers transactional emails in Salesforce Marketing Cloud the moment they convert.

You report on multi-channel touchpoints to stakeholders who expect real-time audience metrics, but fragmented tools leave gaps in your reporting data — connecting these apps means your CRM audience additions and data extension records match up automatically for flawless reporting.

The volume of inbound leads and customer interactions is too high for anyone to keep up by hand, leading to fragmented subscriber lists across platforms — with this integration, every audience update and data extension record is handled instantly without manual data entry.

You depend on advertising and web forms to feed clean data into your marketing cloud, but manual record creation causes duplicate entries and validation errors — automating both apps means every email is validated and correctly upserted in your data extensions right away.

You need a reliable history of audience engagement and customer touchpoints, but manual exports keep missing key conversion events — this integration means every customer action flows securely from AdRoll into your Salesforce Marketing Cloud data extensions without missing a beat.