Airtable + Metricool Integration

Integrate Airtable to Metricool in one click, or tell Integrately AI how you want each row handled. Schedule posts, update campaigns, track analytics, and manage social content automatically.

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Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Airtable
    Record is created in view in Airtable
  • Airtable
    Record is created or updated in Airtable
  • Airtable
    Record is created in Airtable
  • Metricool
    Post is published successfully in Metricool
  • Metricool
    Post is scheduled in Metricool
  • Metricool
    Post failed to publish in Metricool
  • Metricool
    Conversation is created (in a Network) in Metricool
  • Metricool
    GMB is reviewed in Metricool
  • Metricool
    Draft is added in planner in Metricool
Arrow Right
2.
  • Airtable
    Search multiple records using filters in Airtable
  • Airtable
    Get record by id in Airtable
  • Airtable
    Create record in Airtable
  • Airtable
    Update record in Airtable
  • Airtable
    Search record in Airtable
  • Airtable
    Search multiple records in Airtable
  • Airtable
    Delete record in Airtable
  • Metricool
    Schedule post in Metricool
  • Metricool
    Create post in autolist in Metricool
  • Metricool
    Get post by id in Metricool
  • Metricool
    Send reply to GMB review in Metricool
  • Metricool
    Send a reply to conversation in Metricool

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Ready Workflows Ready Workflows for Airtable + Metricool Integration

Schedule content, track conversations, update records, and monitor reviews, all in just one click.

Got a different task in mind? Describe it

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Airtable + Metricool flow

Keep your team updated, generate AI content drafts, and sync your social media assets across platforms. Pick a combination and activate it in one click.

Airtable
Metricool
+
SlackSlack (4)
+
ChatGPTChatGPT (3)
+
TrelloTrello (3)
+
Google DriveGoogle Drive (3)
+
CanvaCanva (3)
+
NotionNotion (3)
M
A
S
When a post is scheduled in Metricool, create a record in Airtable, and notify your team on Slack
Scheduled Metricool posts appear in your Airtable base instantly and your team hears about it on Slack, removing manual entry.
M
A
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When a conversation is created in Metricool, create a record in Airtable, and notify your support channel in Slack
Metricool conversations are logged in Airtable and broadcasted on Slack right away.
M
A
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When a GMB is reviewed in Metricool, update the record in Airtable, and alert your team in Slack
Google My Business reviews in Metricool update your Airtable database and notify your team on Slack.
M
A
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When a post fails to publish in Metricool, get record by id in Airtable, and post an alert in Slack
Failed publishing events in Metricool fetch Airtable details and alert your team on Slack.

Supported triggers and actions for Airtable and Metricool

Mix and match to build the exact automation you need

Airtable
Airtable Triggers & Actions
Record is created in view in Airtable
Triggers the automation when a record is created in a particular view within an app
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Record is created or updated in Airtable
Triggers the automation when a record is created or updated in the particular application
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Record is created in Airtable
Triggers the automation when a new record is created
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Search multiple records using filters in Airtable
Searches for multiple records according to the specifications
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Get record by id in Airtable
Gets record details by id
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Create record in Airtable
Generates a new record
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Update record in Airtable
Updates a record with new information
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Search record in Airtable
Searches for a record within a given database
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Search multiple records in Airtable
Searches for multiple records
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Delete record in Airtable
Deletes the particular record
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Metricool
Metricool Triggers & Actions
Post is published successfully in Metricool
Triggers the automation when a post is successfully published
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Post is scheduled in Metricool
Triggers the automation when a post is scheduled to be published
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Post failed to publish in Metricool
Triggers the automation when a post fails to publish
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Conversation is created (in a Network) in Metricool
Triggers the automation when a conversation is created in a network
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GMB is reviewed in Metricool
Triggers the automation when a Google My Business listing is reviewed
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Draft is added in planner in Metricool
Triggers the automation when a new draft is added to the planner
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Schedule post in Metricool
Schedules a post
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Create post in autolist in Metricool
Creates a new post in the autolist
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Get post by id in Metricool
Retrieves a post based on its id
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Send reply to GMB review in Metricool
Sends a reply to a google my business review
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Send a reply to conversation in Metricool
Sends a reply to a conversation
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What can you automate with Airtable + Metricool?

Streamline your social media content planning and database management with ready-made automation capabilities.

What you can automate?
Schedule Metricool posts from Airtable records automatically
Trigger social media publishing in Metricool the moment a new record is created in your Airtable database. Eliminate manual copy-pasting and publish content faster.
📊
Capture every submitted field in your database
Map all available post details, review feedback, and conversation fields into separate Airtable columns. Your database becomes a comprehensive source for review and analysis.
🔔
Notify your team as soon as social events happen
Alert team members on Slack or other channels the moment a post is scheduled, published, or fails in Metricool. Keep everyone informed without checking multiple dashboards.
🔀
Route workflows based on submitted review ratings
Perform different actions in Airtable depending on whether a Metricool GMB review is positive or negative. Handle customer feedback intelligently.
🔄
Keep your Airtable records updated in real time
Automatically update existing Airtable records whenever a Metricool post status changes or a conversation is updated. Ensure your database is always accurate.
🔍
Search and update instead of creating duplicates
Look up existing records in Airtable using filters before creating new entries. Maintain clean databases without duplicate customer interactions.
🎯
Handle publishing failures and status changes
Capture publishing errors, failed posts, and review updates from Metricool to trigger immediate corrective actions in Airtable.
💬
Extend your workflow to team collaboration apps
Connect your core Airtable and Metricool automation with Slack to notify team members, share updates, and coordinate social campaigns effortlessly.
And much more...

Who is Airtable + Metricool integration for?

Content creators, social media managers, and marketing agencies streamline campaign planning, track social analytics, and eliminate manual entry across Airtable and Metricool.

Marketing analysts
Marketing analysts
Social media managers
Social media managers
Client account managers
Client account managers
Agency directors
Agency directors
Content creators
Content creators
Operations leads
Operations leads
📈
Marketing analysts
You're tracking campaign metrics in Airtable, but your social performance data only updates when someone manually exports reports from Metricool, so the row counts you're reviewing are always outdated — with this integration, every published post updates your database instantly and your metrics stay current.
Social media managers
You're managing content calendars in Airtable and scheduling updates in Metricool, but copy-pasting links between systems means you find out about failed publications too late — automating both apps means every publishing error triggers an instant update and your workflow runs smoothly.
🤝
Client account managers
You need to present campaign progress to clients using data stored across Airtable and Metricool, but manual record keeping creates frustrating delays — connecting these apps means every interaction and review syncs automatically and your reporting stays accurate.
🚀
Agency directors
Your team handles high volumes of social content tasks in Airtable while executing campaigns in Metricool, but manual tracking causes bottlenecks — this integration means every post schedule and review flows seamlessly into your database without manual intervention.
📌
Content creators
You depend on upstream content briefs stored in Airtable before scheduling posts in Metricool, but handovers are frequently missed — automating both apps means every new record triggers your schedule instantly and your publishing pipeline stays on track.
🗂️
Operations leads
You rely on a reliable history of customer conversations and reviews across Airtable and Metricool, but manual logging leaves gaps in your database — with this integration, every interaction is recorded accurately and your audit trail remains complete.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

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Why choose Integrately to automate Airtable + Metricool

Build and manage your Airtable + Metricool automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Airtable + Metricool with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Airtable to Metricool?
Frequently Asked Questions
You can connect Airtable to Metricool in 1-click using ready-made templates on Integrately. Link your accounts, select your preferred trigger and action, or ask Integrately AI to build the integration.
Can I schedule Metricool posts automatically from new Airtable records?
Frequently Asked Questions
Can I connect Airtable, Metricool, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Airtable and Metricool?
Frequently Asked Questions
How do Airtable records update when Metricool posts are scheduled?
Frequently Asked Questions
Can I log Metricool GMB reviews in Airtable automatically?
Frequently Asked Questions
Do I need coding skills to automate Airtable and Metricool?
Frequently Asked Questions
Is the Airtable and Metricool integration free?
Frequently Asked Questions
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