Google Analytics + CallRail Integration

Integrate CallRail to Google Analytics in one click, or tell Integrately AI how you want each call handled. Measure advertising ROI, track inbound calls, update conversion goals, and analyze campaign performance automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Google Analytics
    Goal is created in Google Analytics
  • CallRail
    Phone call is completed in CallRail Instant
  • CallRail
    Phone call is updated in CallRail Instant
  • CallRail
    Phone call is started in CallRail Instant
  • CallRail
    Outbound call is completed in CallRail Instant
  • CallRail
    Form is captured in CallRail Instant
  • CallRail
    User is created in CallRail
  • CallRail
    SMS is sent in CallRail Instant
  • CallRail
    SMS is received in CallRail Instant
  • CallRail
    Company is created in CallRail
  • CallRail
    Session tracker is created in CallRail
  • CallRail
    Source tracker is created in CallRail
Arrow Right
2.
  • Google Analytics
    Create a measurement in Google Analytics
  • Google Analytics
    Run report in Google Analytics
  • Google Analytics
    Update goal in Google Analytics
  • Google Analytics
    Get goal by id in Google Analytics

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Ready WorkflowsReady Workflows   for Google Analytics + CallRail Integration

Track completed phone calls, measure advertising ROI, update conversion goals, and run traffic reports, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
Got a different task in mind? Describe it

Create your workflow with Integrately AI.
Simply describe what you want to automate, and Integrately AI will build it for you.

Connect more apps to your CallRail + Google Analytics flow

Marketers want to sync inbound leads to CRMs, alert sales teams on messaging apps, and send follow-up emails. Pick a combination and activate it in one click.

Google Analytics
CallRail
+
Facebook Lead AdsFacebook Lead Ads (5)
+
HubspotHubspot (5)
+
SalesforceSalesforce (5)
+
SlackSlack (5)
+
GmailGmail (5)
+
Google AdsGoogle Ads (5)
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When a phone call is completed in CallRail, create a measurement in Google Analytics and create a custom audience user in Facebook Lead Ads
Completed CallRail calls instantly trigger Google Analytics measurements and update your Facebook Lead Ads audiences without manual data entry.
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When a form is captured in CallRail, update goal in Google Analytics and create a lead in Facebook Lead Ads
Capture CallRail form submissions, update your Google Analytics goals, and sync lead details directly to Facebook Lead Ads.
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When an outbound call is completed in CallRail, run report in Google Analytics and update audience status in Facebook Lead Ads
Track outbound sales calls from CallRail, analyze traffic reports in Google Analytics, and adjust Facebook Lead Ads targeting.
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If a phone call is completed in CallRail with high value, create a measurement in Google Analytics and add the contact to a custom Facebook Lead Ads list
Segment high-value phone calls from CallRail, record them in Google Analytics, and target them in Facebook Lead Ads.
C
G
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When a session tracker is created in CallRail, get goal by id in Google Analytics and update Facebook Lead Ads campaign metrics
Initialize tracking data from CallRail, verify Google Analytics goals, and synchronize Facebook Lead Ads metrics.

Supported triggers and actions for Google Analytics and CallRail

Mix and match to build the exact automation you need

Google Analytics
Google Analytics Triggers & Actions
Goal is created in Google Analytics
Triggers the automation when a new goal is added
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Create a measurement in Google Analytics
Creates a new measurement
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Run report in Google Analytics
Runs a report
Try it →
Update goal in Google Analytics
Updates the goal based on new information
Try it →
Get goal by id in Google Analytics
Retrieves a goal's information using its id
Try it →
CallRail
CallRail Triggers & Actions
Instant
Phone call is completed in CallRail
Triggers the automation when a phone call is completed
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Instant
Phone call is updated in CallRail
Triggers the automation when a phone call is updated
Try it →
Instant
Phone call is started in CallRail
Triggers the automation when a phone call is started
Try it →
Instant
Outbound call is completed in CallRail
Triggers the automation when an outbound call is completed
Try it →
Instant
Form is captured in CallRail
Triggers the automation when a form is submitted
Try it →
User is created in CallRail
Triggers the automation when a new user is created
Try it →
Instant
SMS is sent in CallRail
Triggers the automation when a text message is sent
Try it →
Instant
SMS is received in CallRail
Triggers the automation when a new text message is received
Try it →
Company is created in CallRail
Triggers the automation when a new company is created
Try it →
Session tracker is created in CallRail
Triggers the automation when a session tracker is created
Try it →
Source tracker is created in CallRail
Triggers the automation when a source tracker is created
Try it →
No action is available

What can you automate with CallRail + Google Analytics?

Streamline your call tracking, conversion measurement, and campaign reporting with powerful automated workflows.

What you can automate?
📞
Track every completed phone call automatically
Convert every inbound phone call recorded in CallRail into an immediate measurement in Google Analytics. Eliminate manual data entry and keep your attribution models updated in real time.
📝
Capture form submissions and conversion data
Map submitted form details and source trackers directly from CallRail into your analytics destination. Ensure every lead source and campaign parameter is accurately recorded.
💬
Notify your team the moment a call ends
Send instant alerts to your Slack channel or email inbox whenever a phone call or SMS is completed in CallRail. Keep your sales and support teams fully informed without delay.
🔀
Route leads based on submitted call criteria
Evaluate incoming call tags, values, or custom fields to trigger different actions. Send enterprise callers to priority pipelines and standard inquiries to general queues.
🔄
Keep tracking goals updated as calls change
Automatically update Google Analytics goals and conversion metrics whenever call statuses or session trackers are modified in CallRail.
📋
Prevent duplicate records across systems
Upsert caller and company information intelligently so your analytics and CRM systems remain clean and free of duplicate entries.
⏱️
Handle outbound calls and later status events
Track outbound call completions, session updates, and form edits to maintain a complete history of customer interactions across your marketing stack.
🔌
Extend call workflows to your favorite apps
Connect CallRail and Google Analytics triggers with popular business tools like Slack, HubSpot, Salesforce, and Gmail for end-to-end automation.
And much more...

Who is CallRail + Google Analytics integration for?

Performance marketers, agency teams, and sales managers rely on this integration to eliminate manual reporting gaps and connect phone conversions directly to website traffic sources.

Performance marketers
Performance marketers
Sales managers
Sales managers
Agency account directors
Agency account directors
Customer support supervisors
Customer support supervisors
Business development reps
Business development reps
Analytics specialists
Analytics specialists
📈
Performance marketers
You're tracking inbound phone leads in CallRail, but your traffic reports only update when someone manually exports conversion data, so the ROI metrics you're optimising against are always outdated — with this integration, every completed call creates a measurement in Google Analytics instantly and your campaign data stays current.
Sales managers
You're managing high call volumes in CallRail, but reps find out about inbound leads hours later through delayed spreadsheets, so hot prospects go cold before anyone calls back — automating both apps means every completed call updates your CRM immediately so reps can follow up within minutes.
📊
Agency account directors
You're reviewing client campaign performance in CallRail, but clients complain that phone conversions don't match their website analytics dashboards, so trust erodes during review meetings — this integration means every inbound call is logged accurately in Google Analytics and client reports always match reality.
📞
Customer support supervisors
You're receiving hundreds of inbound calls in CallRail daily, but support agents struggle to cross-reference caller data with website session sources by hand, so tracking call quality becomes impossible — connecting these apps means every call session is tagged automatically and agent workflows run smoothly.
🤝
Business development reps
You're waiting on marketing teams to manually log phone leads from CallRail before you can start outreach, so valuable prospects sit untouched in queues — automating both apps means every new call submission creates a task instantly and your pipeline moves without delay.
🗂️
Analytics specialists
You're auditing marketing attribution in CallRail, but missing offline phone conversions leave blind spots in your traffic source reporting, so attribution models remain incomplete — integrating these apps means every call event flows into Google Analytics and your historical conversion data has zero gaps.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

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Why choose Integrately to automate Google Analytics + CallRail

Build and manage your Google Analytics + CallRail automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Google Analytics + CallRail with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect CallRail to Google Analytics?
Frequently Asked Questions
You can connect CallRail to Google Analytics in 1 click using ready-made templates on Integrately, or use Integrately AI to build custom workflows linking CallRail, Google Analytics, and popular apps like Slack, HubSpot, and Salesforce.
Can I automatically track phone calls as Google Analytics measurements?
Frequently Asked Questions
Can I connect CallRail, Google Analytics, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for CallRail and Google Analytics?
Frequently Asked Questions
How does CallRail handle phone call data during integration?
Frequently Asked Questions
Can I update conversion goals in Google Analytics using CallRail data?
Frequently Asked Questions
Do I need coding skills to automate CallRail and Google Analytics?
Frequently Asked Questions
Is the CallRail and Google Analytics integration free?
Frequently Asked Questions
Didn't find the answer you were looking for?
Didn't find the answer you were looking for?
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Want to automate something else in your workflow?

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