Google Analytics + Close Integration

Integrate Close to Google Analytics in one click, or tell Integrately AI how you want each lead handled. Qualify website conversions, update your CRM records, alert your sales team, and trigger follow-ups automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Google Analytics
    Goal is created in Google Analytics
  • Close
    Opportunity status change activity is updated in Close Instant
  • Close
    Custom activity is created or updated in Close Instant
  • Close
    Lead Status change is created in Close Instant
  • Close
    Export is created in Close Instant
  • Close
    Membership is activated in Close Instant
  • Close
    Email Sequence Subscription created or updated in Close Instant
  • Close
    Lead is created using search query in Close
  • Close
    Lead is created in Close Instant
  • Close
    Contact is created in Close Instant
  • Close
    Contact is updated in Close Instant
  • Close
    Opportunity status change activity is created in Close Instant
  • Close
    Opportunity is created in Close Instant
  • Close
    Email is created in Close Instant
  • Close
    Call record is updated in Close Instant
  • Close
    Call record is created in Close Instant
  • Close
    Task is created in lead in Close Instant
  • Close
    SMS is created in Close Instant
  • Close
    Meeting is created in Close Instant
  • Close
    Note is created in Close
Arrow Right
2.
  • Google Analytics
    Create a measurement in Google Analytics
  • Google Analytics
    Run report in Google Analytics
  • Google Analytics
    Update goal in Google Analytics
  • Google Analytics
    Get goal by id in Google Analytics
  • Close
    Search contact in Close
  • Close
    Update lead in Close
  • Close
    Search lead in Close
  • Close
    Create lead in Close
  • Close
    Update task in Close
  • Close
    Create task in Close
  • Close
    Search task in Close
  • Close
    Search opportunity in Close
  • Close
    Update opportunity in Close
  • Close
    Create opportunity in Close
  • Close
    Create contact in Close
  • Close
    Update contact in Close
  • Close
    Create note in Close
  • Close
    Update note in Close
  • Close
    Search note in Close
  • Close
    Create email in Close
  • Close
    Search user in Close
  • Close
    Create SMS in Close
  • Close
    Create custom activity in Close
  • Close
    Run activity overview report in Close
  • Close
    Delete logged call in Close
  • Close
    Create export in Close
  • Close
    Run sent email report in Close
  • Close
    Subscribe Contact to Email Sequence in Close
  • Close
    Search custom activity in Close
  • Close
    Add address to lead in Close
  • Close
    Delete email in Close
  • Close
    Merge two leads in Close
  • Close
    Create bulk email in Close
  • Close
    Run opportunity report in Close
  • Close
    Create smart view in Close
  • Close
    Run status change report in Close
  • Close
    Toggle Forwarding on Phone Number in Close
  • Close
    Update custom activity in Close
  • Close
    Update smart view in Close
  • Close
    Update email sequence subscription in Close
  • Close
    Delete email address from contact in Close
  • Close
    Create bulk sequence subscription action in Close
  • Close
    Search email sequence subscription in Close
  • Close
    Search number of Leads in Query in Close
  • Close
    Search connected account in Close
  • Close
    Get activity by id in Close
  • Close
    Create call in Close
  • Close
    Update call in Close
  • Close
    Search call in Close

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Ready WorkflowsReady Workflows   for Google Analytics + Close Integration

Capture analytics goals, create leads, update pipeline stages, alert your team, and send follow-ups, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
Got a different task in mind? Describe it

Create your workflow with Integrately AI.
Simply describe what you want to automate, and Integrately AI will build it for you.

Connect more apps to your Close + Google Analytics flow

Route conversions to your campaigns, messaging tools, and email platforms the moment they happen. Pick a combination and activate it in one click.

Google Analytics
Close
+
Google AdsGoogle Ads (4)
+
CalendlyCalendly (4)
+
MailchimpMailchimp (4)
+
SlackSlack (4)
+
StripeStripe (4)
+
TypeformTypeform (4)
G
C
G
When a Google Analytics goal is created, create a Close lead and create a campaign in Google Ads
Every new website goal in Google Analytics creates a lead in Close and a campaign in Google Ads instantly.
G
C
G
When a Close lead is created from a Google Analytics goal, update the campaign in Google Ads
Keep your Google Ads campaigns updated whenever Close registers a new lead from Google Analytics.
C
G
G
When a Close opportunity is created, record a measurement in Google Analytics and create a Google Ads campaign
Log revenue events back into Google Analytics and update Google Ads when a Close opportunity opens.
G
C
G
Use Claude to evaluate new Google Analytics goals, create a Close lead, and update Google Ads
Use Claude to analyse goal quality before creating a Close lead and updating Google Ads.

Supported triggers and actions for Google Analytics and Close

Mix and match to build the exact automation you need

Google Analytics
Google Analytics Triggers & Actions
Goal is created in Google Analytics
Triggers the automation when a new goal is added
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Create a measurement in Google Analytics
Creates a new measurement
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Run report in Google Analytics
Runs a report
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Update goal in Google Analytics
Updates the goal based on new information
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Get goal by id in Google Analytics
Retrieves a goal's information using its id
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Close
Close Triggers & Actions
Instant
Opportunity status change activity is updated in Close
Triggers the automation when the status of any opportunity changes
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Instant
Custom activity is created or updated in Close
Triggers the automation when a custom activity is created or updated
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Instant
Lead Status change is created in Close
Triggers the automation when the status of a lead changes
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Instant
Export is created in Close
Triggers the automation when a new export occurs
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Instant
Membership is activated in Close
Triggers the automation when a membership is activated
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Instant
Email Sequence Subscription created or updated in Close
Triggers the automation when a subscriber is added or updated
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Lead is created using search query in Close
Triggers the automation when a new lead has been added based on search criteria
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Instant
Lead is created in Close
Triggers the automation when a new lead is created
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Instant
Contact is created in Close
Triggers the automation when a new contact is created
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Instant
Contact is updated in Close
Triggers the automation when a contact is updated
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Instant
Opportunity status change activity is created in Close
Triggers the automation when the status of any opportunity changes
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Instant
Opportunity is created in Close
Triggers the automation when any opportunity is updated
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Instant
Email is created in Close
Triggers the automation when a new email is created
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Instant
Call record is updated in Close
Triggers the automation when call details are modified
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Instant
Call record is created in Close
Triggers the automation when a new call record is created
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Instant
Task is created in lead in Close
Triggers the automation when a new task is created for any lead
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Instant
SMS is created in Close
Triggers the automation when a SMS is created
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Instant
Meeting is created in Close
Triggers the automation when a new meeting is scheduled
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Note is created in Close
Triggers the automation when a new note is created
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Search contact in Close
Finds and retrieves contact information
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Update lead in Close
Updates the lead information
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Search lead in Close
Retrieves information for a particular lead
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Create lead in Close
Generates new leads for potential customers
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Update task in Close
Updates the task
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Create task in Close
Creates a new task
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Search task in Close
Searches for a task
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Search opportunity in Close
Searches for a opportunity
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Update opportunity in Close
Updates the opportunity
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Create opportunity in Close
Creates a new instance of the support system
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Create contact in Close
Adds a new contact to the database
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Update contact in Close
Updates contact information
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Create note in Close
Creates a new note in the particular format
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Update note in Close
Updates a note
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Search note in Close
Searches for a note
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Create email in Close
Adds a new contact to the contact list
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Search user in Close
Searches for a user
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Create SMS in Close
Creates a new sms
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Create custom activity in Close
Logs a new custom activity
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Run activity overview report in Close
Runs an activity overview report
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Delete logged call in Close
Removes a recorded phone conversation
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Create export in Close
Generates a new data export
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Run sent email report in Close
Runs a sent email report
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Subscribe Contact to Email Sequence in Close
Subscribes a contact to an email sequence
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Search custom activity in Close
Searches for a custom activity
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Add address to lead in Close
Updates lead information with address details
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Delete email in Close
Deletes particular emails from inbox
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Merge two leads in Close
Merges two leads
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Create bulk email in Close
Sends multiple emails to a list of recipients using a pre-set template
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Run opportunity report in Close
Runs an opportunity report
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Create smart view in Close
Creates a new smart view
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Run status change report in Close
Runs a status change report
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Toggle Forwarding on Phone Number in Close
Toggles forwarding on a phone number
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Update custom activity in Close
Updates a particular custom activity with new information
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Update smart view in Close
Updates smart view
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Update email sequence subscription in Close
Updates an email sequence subscription
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Delete email address from contact in Close
Removes an email address from a contact list
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Create bulk sequence subscription action in Close
Subscribes multiple leads to an email sequence in bulk
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Search email sequence subscription in Close
Searches for an email sequence subscription
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Search number of Leads in Query in Close
Searches for the number of leads in a query
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Search connected account in Close
Searches for linked accounts to streamline account management
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Get activity by id in Close
Retrieves a activity details by its id
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Create call in Close
Initiates a call to the recipient
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Update call in Close
Updates call information
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Search call in Close
Searches for a call
Try it →

What can you automate with Close + Google Analytics?

Connect your website traffic analytics and sales pipeline to eliminate manual data entry and streamline follow-ups.

What you can automate?
🔄
Sync website goals directly into CRM leads
Create a new lead in Close the exact moment a visitor completes a conversion goal in Google Analytics. Eliminate manual exports and keep your pipeline populated with active prospects.
📝
Capture every submitted custom parameter
Map all available traffic parameters and goal attributes into your CRM records rather than just basic contact info. Your database becomes a richer resource for sales outreach.
🔔
Instant team notifications on conversions
Alert your sales channel in Slack immediately when a high-value website goal triggers a new lead in Close. Ensure your team never misses an important inbound opportunity.
🔀
Route leads based on conversion attributes
Send enterprise-tier goal conversions to priority sequences while routing standard enquiries to general queues. Tailor your workflow dynamically based on submitted form data.
🔄
Keep pipeline and analytics metrics aligned
Update goal measurements in Google Analytics whenever lead stages change or opportunities advance in Close. Maintain accurate attribution across all performance dashboards.
👥
Prevent duplicate records automatically
Search existing contacts and update current records rather than creating duplicate entries when repeat visitors convert on your website. Keep your CRM clean and organised.
📉
Track closed deals and lost revenue
Send revenue updates and closed-won metrics back to Google Analytics when opportunities succeed or fail in Close. Measure true return on ad spend effortlessly.
🌐
Extend your workflow to messaging apps
Connect your core automation flow to Slack or Mailchimp to notify stakeholders and enrol new leads into nurturing sequences automatically.
And much more...

Who is Close + Google Analytics integration for?

Sales managers, marketing teams, and business analysts who need real-time synchronisation between website traffic metrics and CRM pipeline data without manual exports.

Performance marketers
Performance marketers
Sales development reps
Sales development reps
Agency account managers
Agency account managers
High-growth startup founders
High-growth startup founders
Account executives
Account executives
Operations coordinators
Operations coordinators
📈
Performance marketers
You're running campaigns across multiple ad networks but your analytics reports only update when someone manually exports conversion data, so the conversion counts you're optimising against are always a few hours behind — with this integration, every new goal lands in your CRM instantly and your tracking stays current.
Sales development reps
You rely on rapid outreach to convert inbound website visitors, but you only discover new signups after checking disparate dashboards, leading to delayed follow-ups — automating both apps means every website conversion creates a lead in your CRM the moment it happens and your team can engage immediately.
📊
Agency account managers
You report on client lead generation and website traffic weekly, but assembling numbers from separate systems takes hours of tedious copy-pasting and risks human error — this integration means all conversion events and CRM lead records sync automatically without manual intervention.
🚀
High-growth startup founders
Your inbound enquiry volume is scaling faster than your team can manually log records into your CRM, causing missed prospects and untracked attribution — connecting these apps means every high-intent website goal is captured and routed instantly as pipeline grows.
🤝
Account executives
You own the demo stage and depend on marketing teams to pass clean conversion data over to your CRM before you can start outreach — automating both apps means prospect details arrive formatted correctly and ready for action the second a goal is achieved.
📋
Operations coordinators
You need a reliable history of every website conversion matched against CRM pipeline stages, but manual data entry leaves frequent gaps in your historical reports — with this integration, every conversion and lead record is logged with absolute consistency.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Google Analytics + Close

Build and manage your Google Analytics + Close automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Google Analytics + Close with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Close to Google Analytics?
Frequently Asked Questions
You can connect Close to Google Analytics in 1 click using ready templates or ask Integrately AI to build the integration. It bridges your sales CRM with analytics tools alongside Slack, Stripe, and Mailchimp effortlessly.
Can I automatically create a Close lead when a Google Analytics goal is achieved?
Frequently Asked Questions
Can I connect Close, Google Analytics, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Close and Google Analytics?
Frequently Asked Questions
How does Close handle lead data during Google Analytics synchronisation?
Frequently Asked Questions
How are Google Analytics goals tracked within automation flows?
Frequently Asked Questions
Can I set up this integration without writing code?
Frequently Asked Questions
Is the Close and Google Analytics integration free?
Frequently Asked Questions
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Want to automate something else in your workflow?

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