Facebook Custom Audiences + Drift Integration

Integrate Drift to Facebook Custom Audiences in one click, or tell Integrately AI how you want each contact handled. Capture conversation emails, build custom ad audiences, update your CRM records, and target high-value prospects automatically.

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1.
  • Drift
    Email is identified in Drift Instant
  • Drift
    User reached goal in Drift Instant
  • Drift
    New Conversation is started in Drift Instant
  • Drift
    Conversation is pushed in Drift Instant
  • Drift
    Message is created in Drift Instant
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2.
  • Facebook Custom Audiences
    Add email to custom audience in Facebook Custom Audiences
  • Facebook Custom Audiences
    Create custom audience in Facebook Custom Audiences
  • Drift
    Create Contact in Drift
  • Drift
    Update Contact in Drift
  • Drift
    Update contact via non-Drift Id in Drift
  • Drift
    Search contact by email in Drift
  • Drift
    Create Timeline Event in Drift
  • Drift
    Create Conversation in Drift

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Ready WorkflowsReady Workflows   for Facebook Custom Audiences + Drift Integration

Capture conversation emails, create custom audiences, update your records, and target active prospects, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
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Connect more apps to your Drift + Facebook Custom Audiences flow

Sync your custom audiences with CRM records, ad analytics, email lists, sales pipelines, scheduling tools, and team chat channels. Pick a combination and activate it in one click.

Facebook Custom Audiences
Drift
+
HubspotHubspot (4)
+
Google Analytics 4Google Analytics 4 (3)
+
MailchimpMailchimp (3)
+
SalesforceSalesforce (3)
+
CalendlyCalendly (3)
+
SlackSlack (3)
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Add every identified Drift email to your Facebook Custom Audiences custom audience, and create a contact in HubSpot.
Drift conversation emails appear in your Facebook Custom Audiences list and HubSpot contact base within seconds, so your marketing and sales teams stay perfectly aligned.
D
F
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When a new conversation starts in Drift, update the matching HubSpot contact and add their email to your Facebook Custom Audiences custom audience.
Active chat participants are instantly added to your Facebook Custom Audiences list while updating their contact status in HubSpot.
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F
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If a user reaches a goal in Drift, add their email to your Facebook Custom Audiences custom audience and update their deal stage in HubSpot.
Qualified chat interactions automatically update your HubSpot deal pipeline and sync high-intent emails to Facebook Custom Audiences.
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F
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Use Claude to evaluate Drift conversation goals, update HubSpot records, and add qualified emails to your Facebook Custom Audiences custom audience.
AI-evaluated chat intent updates your HubSpot records and syncs qualified leads directly to Facebook Custom Audiences.

Supported triggers and actions for Facebook Custom Audiences and Drift

Mix and match to build the exact automation you need

Facebook Custom Audiences
Facebook Custom Audiences Triggers & Actions
No trigger is available
Add email to custom audience in Facebook Custom Audiences
Uploads email addresses to a designated custom audience for targeted marketing efforts
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Create custom audience in Facebook Custom Audiences
Creates a new marketing campaign
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Drift
Drift Triggers & Actions
Instant
Email is identified in Drift
Triggers the automation when email address of any lead is captured
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Instant
User reached goal in Drift
Triggers the automation when the user reaches a particular goal
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Instant
New Conversation is started in Drift
Triggers the automation when a new conversation is initiated
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Instant
Conversation is pushed in Drift
Triggers the automation when a conversation is pushed to another user or team
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Instant
Message is created in Drift
Triggers the automation when a new message is created
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Create Contact in Drift
Adds a new contact to the database
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Update Contact in Drift
Updates contact information with new details
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Update contact via non-Drift Id in Drift
Updates a contact's information using a non-drift id
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Search contact by email in Drift
Finds and retrieves contact information using their email address
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Create Timeline Event in Drift
Creates a new timeline event
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Create Conversation in Drift
Start a new conversation with speicified recipients
Try it →

What can you automate with Drift + Facebook Custom Audiences?

Streamline your advertising workflows by connecting live chat interactions directly to your Facebook Custom Audiences ad sets.

What you can automate?
🎯
Sync conversation emails to custom ad audiences automatically
Capture identified visitor emails from live chat sessions and add them straight to your Facebook Custom Audiences lists without manual exports. Retargeting campaigns begin the moment a prospect shows interest.
📋
Capture every submitted field from chat interactions
Map complete visitor details and conversation metadata into your downstream CRM records alongside your ad audience updates. Your database maintains a comprehensive record of every interaction.
🔔
Alert your team the moment a lead is identified
Send instant channel notifications in Slack whenever a new chat contact is added to your custom audience. Sales and marketing teams can coordinate follow-up actions without checking dashboards manually.
🔀
Route prospects based on conversation goal achievements
Execute different automation paths depending on whether a visitor reaches a high-intent goal or a standard milestone in chat. Tailor your ad targeting and internal alerts to match specific user actions.
🔄
Keep your ad audiences and CRM records fully updated
Update existing contact records and audience lists whenever chat conversations evolve or new emails are identified. Eliminate duplicate entries and maintain clean data across your entire tech stack.
🔍
Search and update contacts instead of creating duplicates
Verify existing contact records by email before adding new timeline events or audience entries. Prevent cluttered databases and keep customer histories consolidated in one place.
Handle later status changes and milestone updates
Trigger automated workflows when visitors achieve specific conversation goals or complete key milestones in chat. Update your tracking systems and ad audiences as prospect status changes over time.
🔗
Extend your chat workflows to HubSpot and Slack
Connect your core audience sync process with HubSpot CRM and Slack notifications to create a multi-step pipeline. Manage leads, update deals, and notify your team in a single automated sequence.
And much more...

Who is Drift + Facebook Custom Audiences integration for?

Performance marketers, growth leads, and sales teams use this integration to automatically sync customer conversations with ad audiences, eliminating manual list updates and ensuring targeted campaigns stay current.

Performance marketers
Performance marketers
Growth managers
Growth managers
Agency account directors
Agency account directors
Customer support leads
Customer support leads
Sales development reps
Sales development reps
Operations managers
Operations managers
📈
Performance marketers
You're running ad campaigns across multiple platforms but your custom audiences only update when someone manually exports chat emails, so the retargeting lists you're optimising against are always a few hours behind — with this integration, every identified contact lands in your custom audience instantly and your campaign data stays current.
Growth managers
You need to act fast on inbound chat engagement, but valuable conversation leads sit trapped in your messaging tool until someone remembers to upload them, so hot prospects cool down before seeing your retargeting ads — with this integration, every new conversation email updates your ad lists immediately so follow-up happens without delay.
📊
Agency account directors
You answer to clients who want proof that chat traffic is actively fueling their paid acquisition funnels, but compiling manual audience reports takes hours of tedious spreadsheet work every week — with this integration, every goal completion and identified email syncs automatically to ad lists so your client reporting is always accurate.
💬
Customer support leads
The volume of live chat conversations is too high for anyone to keep up with manual CRM entries and audience tagging while managing active customer tickets, resulting in overlooked leads — with this integration, every conversation event updates your systems in the background so nothing slips through the cracks.
🤝
Sales development reps
You own the outreach process and depend on marketing teams to hand over chat leads, but upstream delays leave you waiting on batch exports while prospects move on to competitors — with this integration, every qualified chat contact is captured and routed instantly so your outbound sequence starts right away.
🗂️
Operations managers
You need a reliable history of audience growth and chat interactions, but manual list management keeps introducing human error and missing records into your database — with this integration, every customer interaction logs cleanly and securely across platforms without manual intervention.
Our team

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Our team can create automations for you... At no extra cost!

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Why choose Integrately to automate Facebook Custom Audiences + Drift

Build and manage your Facebook Custom Audiences + Drift automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Facebook Custom Audiences + Drift with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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2
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Automation is ready
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Frequently Asked Questions

How do I connect Drift to Facebook Custom Audiences?
Frequently Asked Questions
You can connect Drift to Facebook Custom Audiences in 1 click using ready workflows on Integrately, or use Integrately AI to build custom automations with apps like HubSpot, Slack, and Mailchimp.
Can I automatically add chat conversation emails to my Facebook Custom Audiences custom audiences?
Frequently Asked Questions
Can I connect Drift, Facebook Custom Audiences, and HubSpot?
Frequently Asked Questions
What is a good Zapier alternative for Drift and Facebook Custom Audiences?
Frequently Asked Questions
How does Drift handle identified emails in automations?
Frequently Asked Questions
Can I create custom audiences in Facebook Custom Audiences from Drift chat events?
Frequently Asked Questions
Do I need coding skills to automate Drift and Facebook Custom Audiences?
Frequently Asked Questions
Is the Drift and Facebook Custom Audiences integration free?
Frequently Asked Questions
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You Can Also Connect Drift or Facebook Custom Audiences With 1500+ Other Apps

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