Google Analytics + Drift Integration

Integrate Drift to Google Analytics in one click, or tell Integrately AI how you want each conversation handled. Track traffic, create measurements, update goals, and run reports automatically.

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Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Google Analytics
    Goal is created in Google Analytics
  • Drift
    Email is identified in Drift Instant
  • Drift
    User reached goal in Drift Instant
  • Drift
    New Conversation is started in Drift Instant
  • Drift
    Conversation is pushed in Drift Instant
  • Drift
    Message is created in Drift Instant
Arrow Right
2.
  • Google Analytics
    Create a measurement in Google Analytics
  • Google Analytics
    Run report in Google Analytics
  • Google Analytics
    Update goal in Google Analytics
  • Google Analytics
    Get goal by id in Google Analytics
  • Drift
    Create Contact in Drift
  • Drift
    Update Contact in Drift
  • Drift
    Update contact via non-Drift Id in Drift
  • Drift
    Search contact by email in Drift
  • Drift
    Create Timeline Event in Drift
  • Drift
    Create Conversation in Drift

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Ready WorkflowsReady Workflows   for Google Analytics + Drift Integration

Capture new conversations, track website traffic, run reports, update goals, and monitor conversions, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
Got a different task in mind? Describe it

Create your workflow with Integrately AI.
Simply describe what you want to automate, and Integrately AI will build it for you.

Connect more apps to your Drift + Google Analytics flow

Sync customer conversations with your CRM, notify your support team, and schedule follow-ups across your entire business stack. Pick a combination and activate it in one click.

Google Analytics
Drift
+
HubspotHubspot (4)
+
CalendlyCalendly (3)
+
SalesforceSalesforce (3)
+
SlackSlack (3)
+
GmailGmail (3)
+
ZendeskZendesk (3)
D
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Create a HubSpot contact from every new Drift conversation, and record a measurement in Google Analytics
Every new Drift conversation creates a matching HubSpot contact and logs a measurement in Google Analytics. No manual data entry, no missing records.
D
H
G
Create a HubSpot task whenever a Drift message is created, and run a report in Google Analytics
New Drift messages immediately generate follow-up tasks in HubSpot while Google Analytics tracks the activity. Keep your team aligned without switching tabs.
D
H
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Update a HubSpot contact when an email is identified in Drift, and update goals in Google Analytics
Identified visitor emails update existing HubSpot records instantly while Google Analytics tracks conversion goal updates.
D
H
G
Use Claude to summarise every new Drift conversation, create a HubSpot note, and record a Google Analytics measurement
Claude summarises visitor inquiries from Drift before saving them as HubSpot notes and recording traffic measurements.

Supported triggers and actions for Google Analytics and Drift

Mix and match to build the exact automation you need

Google Analytics
Google Analytics Triggers & Actions
Goal is created in Google Analytics
Triggers the automation when a new goal is added
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Create a measurement in Google Analytics
Creates a new measurement
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Run report in Google Analytics
Runs a report
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Update goal in Google Analytics
Updates the goal based on new information
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Get goal by id in Google Analytics
Retrieves a goal's information using its id
Try it →
Drift
Drift Triggers & Actions
Instant
Email is identified in Drift
Triggers the automation when email address of any lead is captured
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Instant
User reached goal in Drift
Triggers the automation when the user reaches a particular goal
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Instant
New Conversation is started in Drift
Triggers the automation when a new conversation is initiated
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Instant
Conversation is pushed in Drift
Triggers the automation when a conversation is pushed to another user or team
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Instant
Message is created in Drift
Triggers the automation when a new message is created
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Create Contact in Drift
Adds a new contact to the database
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Update Contact in Drift
Updates contact information with new details
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Update contact via non-Drift Id in Drift
Updates a contact's information using a non-drift id
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Search contact by email in Drift
Finds and retrieves contact information using their email address
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Create Timeline Event in Drift
Creates a new timeline event
Try it →
Create Conversation in Drift
Start a new conversation with speicified recipients
Try it →

What can you automate with Drift + Google Analytics?

Streamline your visitor engagement and traffic attribution with proven automated workflows.

What you can automate?
🔄
Sync Drift chats to Google Analytics measurements
Automatically record traffic measurements whenever a new conversation starts in Drift, tying visitor engagement directly to your analytics reports.
📝
Capture every submitted contact detail
Map all identified email addresses and visitor inputs into your downstream records instead of losing chat data in isolated silos.
🚨
Alert the right team member instantly
Send immediate notifications to your sales or support staff as soon as a high-value prospect starts a chat or reaches a conversion goal.
🔀
Route conversations based on visitor inputs
Trigger different automated actions or assign priority tasks depending on the specific criteria and goals submitted in your chat flow.
📋
Keep destination metrics up to date
Ensure your analytics dashboards and CRM contact records reflect ongoing customer interactions and status changes in real time.
🔍
Search and update instead of creating duplicates
Look up existing contact records by email address before creating new entries, preventing cluttered databases and duplicate logs.
🎯
Handle later goal and status updates
Automatically update conversion goals in Google Analytics whenever customer milestones or campaign objectives change in Drift.
💬
Extend your workflow to Slack and CRM tools
Connect your core pair with Slack, HubSpot, or Salesforce to notify teams and create follow-up tasks in a single automated sequence.
And much more...

Who is Drift + Google Analytics integration for?

Marketing and sales professionals connecting Drift conversations to Google Analytics metrics eliminate reporting delays and track performance instantly.

Performance marketers
Performance marketers
Sales development reps
Sales development reps
Agency account managers
Agency account managers
Demand generation leads
Demand generation leads
Inbound sales managers
Inbound sales managers
Data analysts
Data analysts
📈
Performance marketers
You're running campaigns across multiple ad sets but your analytics dashboard only updates when someone manually exports traffic data, so the conversion counts you're optimising against are always outdated — this integration means every new conversation logs measurements instantly and your data stays current.
Sales development reps
You need to engage high-intent prospects immediately, but chat inquiries sit unnoticed until someone checks the inbox, causing leads to go cold — with this integration, every new conversation triggers alerts and CRM records instantly so you can respond while prospects are online.
🤝
Agency account managers
You answer to clients who want real-time visibility into campaign lead generation and conversion traffic, but compiling manual weekly reports takes hours — this integration means every interaction is tracked automatically and client reports are always accurate.
📊
Demand generation leads
Your inbound visitor volume is too high for any team to log manually, resulting in missed contact details and unrecorded campaign goals — with this integration, every chat and goal completion is captured without manual data entry.
🎯
Inbound sales managers
You own the outreach process and depend on your chat widget to hand over qualified prospect data cleanly, but missing notifications cause pipeline bottlenecks — this integration means every visitor inquiry flows directly into your pipeline workflow.
🗂️
Data analysts
You need a reliable historical record of customer interactions and traffic events, but manual tracking keeps leaving gaps in your attribution reports — this integration means every single conversation and goal creates a complete audit trail.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Google Analytics + Drift

Build and manage your Google Analytics + Drift automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Google Analytics + Drift with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
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2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Drift to Google Analytics?
Frequently Asked Questions
You can connect Drift to Google Analytics in 1-click using ready-made workflows on Integrately, or ask Integrately AI to build the automation for your team. You can also integrate apps like Hubspot, Slack, and Zendesk.
Can I automatically record Google Analytics measurements from new Drift conversations?
Frequently Asked Questions
Can I connect Drift, Google Analytics, and HubSpot?
Frequently Asked Questions
What is a good Zapier alternative for Drift and Google Analytics?
Frequently Asked Questions
How does Drift handle identified emails in workflows?
Frequently Asked Questions
Can I update conversion goals in Google Analytics based on Drift activities?
Frequently Asked Questions
Do I need coding skills to automate Drift and Google Analytics?
Frequently Asked Questions
Is the Drift and Google Analytics integration free?
Frequently Asked Questions
Didn't find the answer you were looking for?
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Want to automate something else in your workflow?

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