Drift + Marketo Integration
Integrate Drift to Marketo in one click, or tell Integrately AI how you want each lead handled. Capture new conversations, create or update person records in Marketo, search contacts, and trigger targeted campaigns automatically.
Free forever.Use premium features free for 14 days.1.
Email is identified in Drift Instant- User reached goal in Drift Instant
- New Conversation is started in Drift Instant
- Conversation is pushed in Drift Instant
- Message is created in Drift Instant
2.
- Create Contact in Drift
- Update Contact in Drift
- Update contact via non-Drift Id in Drift
- Search contact by email in Drift
- Create Timeline Event in Drift
- Create Conversation in Drift
Create or update person in Marketo- Add Person to a list in Marketo
- Search person in Marketo
- Create or update custom object record in Marketo
- Create or update opportunity in Marketo
- Search Opportunity in Marketo
- Search custom object record in Marketo
Trusted by experts at...
Ready Workflows for Drift + Marketo Integration
Capture new conversations, update prospect records, trigger targeted campaigns, and maintain clean CRM data, all in just one click.
Sorry, we don’t have a ready workflow for this combination yet.
Create your workflow with Integrately AI.Simply describe what you want to automate, and Integrately AI will build it for you.
Connect more apps to your Drift + Marketo flow
Sync your core marketing and chat data with CRMs, scheduling tools, and team channels. Pick a combination and activate it in one click.
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Salesforce (4)
Salesforce (4) +
Hubspot (4)
Hubspot (4) +
Slack (4)
Slack (4) +
Calendly (3)
Calendly (3) +
Typeform (3)
Typeform (3) +
Zoom (3)
Zoom (3) D
M
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Create or update a Marketo person and a Salesforce lead whenever a new conversation starts in Drift.
New Drift conversations instantly create or update records in Marketo and Salesforce, eliminating manual data entry.
D
M
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Search for the person in Marketo and update the corresponding Salesforce contact when an email is identified in Drift.
Identified emails in Drift trigger Marketo searches and Salesforce updates automatically.
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When a user reaches a goal in Drift, update the Marketo custom object and update the Salesforce opportunity stage.
Goal completions in Drift update custom objects in Marketo and advance Salesforce opportunities.
D
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Use Claude to analyse a new conversation in Drift, create or update a Marketo person, and create a Salesforce lead.
Claude evaluates new Drift chats before updating Marketo and creating a qualified Salesforce lead.
Supported triggers and actions for Drift and Marketo
Mix and match to build the exact automation you need
Drift Triggers & Actions
Instant
Email is identified in Drift
Triggers the automation when email address of any lead is captured
Try it → Instant
User reached goal in Drift
Triggers the automation when the user reaches a particular goal
Try it → Instant
New Conversation is started in Drift
Triggers the automation when a new conversation is initiated
Try it → Instant
Conversation is pushed in Drift
Triggers the automation when a conversation is pushed to another user or team
Try it → Marketo Triggers & Actions
What can you automate with Drift + Marketo?
Streamline your marketing operations and prospect engagement with powerful automated workflows between Drift and Marketo.
💬
Sync every new Drift conversation to Marketo automatically
Capture incoming chat sessions the moment they start. Create or update person records in Marketo without touching a spreadsheet or copying text by hand.
📋
Capture every submitted field and custom detail
Map all available visitor responses, emails, and goal milestones into separate Marketo custom objects and lists instead of losing data in chat transcripts.
🔔
Alert your sales team the second an email is identified
Notify reps instantly when high-value prospects reveal their email address in Drift, ensuring rapid follow-up while prospect intent is at its peak.
🔀
Route records based on submitted user goals
Perform different operations depending on the specific goal a user reaches in Drift, updating custom objects or adding people to targeted Marketo lists.
🔄
Keep Marketo records up to date as conversations evolve
Automatically update existing contacts and opportunities whenever a conversation is pushed or modified in Drift, keeping your database pristine.
🔍
Search and update instead of creating duplicate records
Check whether a contact already exists in Marketo by email before creating a new entry, preventing duplicate profiles in your marketing database.
🎯
Handle milestone achievements and goal completions
Trigger automated Marketo updates and opportunity creations the moment a website visitor reaches a defined conversion goal in Drift.
⚡
Extend your workflow to team messaging apps
Connect Drift and Marketo with Slack or other tools to announce wins, brief team members, and keep everyone informed in real time.
And much more...
Who is Drift + Marketo integration for?
Connecting Drift and Marketo eliminates manual data entry between chat and marketing automation platforms for marketing, sales, and support teams.
Performance marketers
Sales development reps
Client success managers
Support team leads
Account executives
Operations managers
📈
Performance marketers
You're running chat campaigns across multiple landing pages but your tracking dashboards only update when someone manually exports leads, so the conversion counts you're optimising against are always a few hours behind — with this integration, every new conversation lands in Marketo instantly and your data stays current.
⚡
Sales development reps
You need to reach out to high-intent website visitors immediately, but chat logs sit unread in your inbox until someone remembers to copy them over, so hot leads go cold before you make contact — automating both apps means every conversation creates or updates person records instantly and you can follow up right away.
📋
Client success managers
You answer to executive stakeholders who want to review real-time customer engagement metrics, but gathering conversation histories from chat requires tedious manual exports, so your status reports are always outdated — connecting these apps means every interaction syncs automatically and your progress reports are always accurate.
💬
Support team leads
The volume of inbound chat questions is too high for anyone to keep up by hand, and visitor details fail to reach your customer database, leaving your support reps scrambling for history — with this integration, every chat submission and goal reached populates your records automatically.
🤝
Account executives
You own the final sales pitch and depend on someone upstream to hand over lead details from chat, but records get lost in translation between systems, so you waste time hunting for background info — automating both apps means every lead detail lands in your CRM ready for action.
🗂️
Operations managers
You need a reliable history of customer interactions across every touchpoint, but manual data transfers keep leaving frustrating gaps in your audit logs, so your database is incomplete — this integration means every conversation and email flows seamlessly into your records without missing a beat.
Did you know?
Our team can create automations for you... At no extra cost!
Tell us what type of automation you want to make?
Why choose Integrately to automate Drift + Marketo
Build and manage your Drift + Marketo automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.
1,500+ apps connected
Connect Drift + Marketo with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?
1
Select Automation
2
Connect Accounts
3
Automation is ready
Connect Drift + Marketo Now 
In Just 1 Click!
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Frequently Asked Questions
How do I connect Drift to Marketo?
You can connect Drift to Marketo in 1-click using ready templates on Integrately, or use Integrately AI to build custom multi-step workflows. It integrates smoothly with tools like Salesforce, Hubspot, and Slack.
Can I automatically sync new Drift conversations to Marketo records?
Can I connect Drift, Marketo, and Salesforce?
What is a good Zapier alternative for Drift and Marketo?
How are email identifiers handled between Drift and Marketo?
Can goal completions in Drift update Marketo custom objects?
Do I need coding skills to automate Drift and Marketo?
Is the Drift and Marketo integration free?
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No worries — just send us a message and we’ll get back to you as soon as possible.
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