Create Drift user for new Pardot prospect
Pardot + Drift Integration
Drift + Pardot Integration
Integrate Drift to Pardot in one click, or tell Integrately AI how you want each lead handled. Capture prospects, update your marketing lists, sync conversation details, and alert your sales team automatically.
Free forever.Use premium features free for 14 days.1.
Email is identified in Drift Instant- User reached goal in Drift Instant
- New Conversation is started in Drift Instant
- Conversation is pushed in Drift Instant
- Message is created in Drift Instant
Prospect is created in Pardot
2.
- Create Contact in Drift
- Update Contact in Drift
- Update contact via non-Drift Id in Drift
- Search contact by email in Drift
- Create Timeline Event in Drift
- Create Conversation in Drift
- Create prospect in Pardot
- Search prospect in Pardot
- Update prospect in Pardot
- Add prospect to list in Pardot
Trusted by experts at...
Ready Workflows for Drift + Pardot Integration
Capture prospects from conversations, create records, sync details, and update your marketing lists, all in just one click.
Most popular automation
- 1of1
Got a different automation in mind? Describe it and let Integrately AI build it for you.
Connect more apps to your Drift + Pardot flow
Connect your CRM, calendar, email marketing, and communication tools to extend your automation pipeline. Pick a combination and activate it in one click.
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Salesforce (5)
Salesforce (5) +
Calendly (5)
Calendly (5) +
Zoom (5)
Zoom (5) +
Mailchimp (5)
Mailchimp (5) +
Slack (5)
Slack (5) +
Google Sheets (5)
Google Sheets (5) D
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Create a Salesforce contact when a new Drift conversation starts, and add a Pardot prospect.
New Drift conversations immediately generate a Salesforce contact and a Pardot prospect, eliminating manual data entry for your sales team.
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Notify your sales team in Salesforce when a Drift email is identified, and update the Pardot prospect.
Identified visitor emails update your Pardot records and alert Salesforce reps right away.
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Create a Salesforce task when a user reaches a goal in Drift, and search the Pardot prospect.
Completed chat goals generate immediate Salesforce follow-up tasks while retrieving Pardot prospect details.
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Log a Salesforce timeline event when a new message is created in Drift, and update the Pardot prospect.
Chat messages sync directly to Salesforce timelines and update Pardot marketing activity records.
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Use ChatGPT to summarise Drift conversations, update Salesforce records, and create a Pardot prospect.
AI summarises visitor chats before updating your Salesforce CRM and Pardot database.
Supported triggers and actions for Drift and Pardot
Mix and match to build the exact automation you need
Drift Triggers & Actions
Instant
Email is identified in Drift
Triggers the automation when email address of any lead is captured
Try it → Instant
User reached goal in Drift
Triggers the automation when the user reaches a particular goal
Try it → Instant
New Conversation is started in Drift
Triggers the automation when a new conversation is initiated
Try it → Instant
Conversation is pushed in Drift
Triggers the automation when a conversation is pushed to another user or team
Try it → Pardot Triggers & Actions
What can you automate with Drift + Pardot?
Streamline your lead generation, contact syncing, and data management workflows between Drift and Pardot.
🔄
Sync chat conversations into Pardot prospects instantly
Automatically create a new Pardot prospect the moment a new conversation starts in Drift. Eliminate manual data entry and ensure every website visitor enters your marketing funnel without delay.
📝
Capture every submitted chat field in your records
Map all custom answers and visitor details collected during chat interactions directly into your Pardot database instead of just basic contact info. Your records become a complete picture of buyer intent.
🔔
Alert your sales team the second a lead arrives
Trigger instant team notifications in Slack or CRM tasks as soon as a chat visitor provides their email address. Ensure your sales reps engage high-intent prospects while they are still on your site.
🔀
Route prospects based on submitted chat answers
Send enterprise prospects to priority lists and standard inquiries to standard campaigns based on the criteria they select in chat. Tailor your marketing follow-up automatically.
🔄
Keep your destination records up to date
Automatically update existing Pardot prospects when chat visitor details change or when new conversation messages are created. Maintain accurate contact profiles across your entire marketing stack.
🔍
Search and update instead of creating duplicates
Check whether a contact already exists in Pardot before creating a new entry. Prevent duplicate profiles and keep your marketing database clean and organized.
📅
Manage later status changes and goal completions
Trigger follow-up actions whenever a user reaches a goal in Drift or when conversation statuses change. Keep your marketing workflows responsive to user milestones.
🔌
Extend your workflow to Slack and other apps
Connect Slack, Google Sheets, or other popular tools to your Drift and Pardot flow to notify teams, log data, and trigger multi-step automations in a single click.
And much more...
Who is Drift + Pardot integration for?
Performance marketers, sales operations managers, and marketing directors rely on this integration to eliminate manual data entry and keep pipeline tracking accurate.
Performance marketers
Sales development reps
Client account managers
Marketing operations teams
Account executives
Data analysts
📈
Performance marketers
You're running campaigns across multiple channels but your tracking sheet only updates when someone manually exports chat leads, so the conversion counts you're optimising against are always a few hours behind — with this integration, every new lead lands in the sheet instantly and your data stays current.
⚡
Sales development reps
You need to follow up with high-intent website visitors immediately, but chat notifications get buried in crowded inboxes so you find out about valuable leads hours too late — with this integration, every new prospect triggers instant alerts and your team engages buyers while intent is highest.
🤝
Client account managers
You answer to executive stakeholders who want to see live pipeline progress, but compiling chat logs and marketing lists by hand leaves gaps in your reports — automating both apps means your records update continuously and your stakeholder reviews feature flawless numbers.
📊
Marketing operations teams
The incoming conversation volume is far too high for anyone to keep up with by hand, leading to missed prospects and unassigned leads across your database — connecting these apps means every submission is processed instantly and your CRM stays fully organized without manual effort.
🎯
Account executives
You own the next conversion step and depend on chat agents to hand over complete lead details, but missing contact fields force you to track down information manually — this integration means every record arrives complete with all submitted answers and your sales handoff is entirely seamless.
🔍
Data analysts
You need a reliable historical record of every customer interaction, but manual data transfers keep leaving gaps and mismatched entries in your spreadsheets — automating both apps means every touchpoint logs accurately and your reporting database remains pristine.
Did you know?
Our team can create automations for you... At no extra cost!
Tell us what type of automation you want to make?
Why choose Integrately to automate Drift + Pardot
Build and manage your Drift + Pardot automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.
1,500+ apps connected
Connect Drift + Pardot with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?
1
Select Automation
2
Connect Accounts
3
Automation is ready
Connect Drift + Pardot Now 
In Just 1 Click!
Price Comparison with Popular Alternatives
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😍
2,000 Tasks
in $19.99
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Frequently Asked Questions
How do I connect Drift to Pardot?
You can connect Drift to Pardot in one click using pre-built workflows on Integrately. Link your accounts, select a ready template, or ask Integrately AI to set up your custom workflow alongside Salesforce, Slack, and Google Sheets.
Can I automatically create Pardot prospects from new Drift conversations?
Can I connect Drift, Pardot, and Slack?
What is a good Zapier alternative for Drift and Pardot?
How does Drift handle identified email data in this integration?
How are Pardot prospects updated when new chat messages arrive?
Do I need coding skills to automate Drift and Pardot?
Is the Drift and Pardot integration free?
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No worries — just send us a message and we’ll get back to you as soon as possible.
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