Facebook Conversions + Google Analytics Integration

Integrate Facebook Conversions to Google Analytics in one click, or tell Integrately AI how you want each goal handled. Track website conversions, create measurements, run reports, and update Facebook Conversions events automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Google Analytics
    Goal is created in Google Analytics
Arrow Right
2.
  • Facebook Conversions
    Send funnel event in Facebook Conversions
  • Facebook Conversions
    Send lead event in Facebook Conversions
  • Facebook Conversions
    Send purchase event in Facebook Conversions
  • Facebook Conversions
    Send other event in Facebook Conversions
  • Google Analytics
    Create a measurement in Google Analytics
  • Google Analytics
    Run report in Google Analytics
  • Google Analytics
    Update goal in Google Analytics
  • Google Analytics
    Get goal by id in Google Analytics

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Ready WorkflowsReady Workflows   for Facebook Conversions + Google Analytics Integration

Track website goals, send purchase events, run reports, and create measurements, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
Got a different task in mind? Describe it

Create your workflow with Integrately AI.
Simply describe what you want to automate, and Integrately AI will build it for you.

Connect more apps to your Facebook Conversions + Google Analytics flow

Capture customer data, update records, sync marketing lists, and track campaign performance across your tools. Pick a combination and activate it in one click.

Facebook Conversions
Google Analytics
+
ShopifyShopify (4)
+
HubSpotHubSpot (3)
+
MailchimpMailchimp (3)
+
Facebook Lead AdsFacebook Lead Ads (3)
+
StripeStripe (3)
+
Google SheetsGoogle Sheets (3)
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Create a measurement in Google Analytics and send a purchase event in Facebook Conversions whenever a new Shopify order is placed.
Every Shopify order instantly creates a measurement in Google Analytics and triggers a purchase event in Facebook Conversions without manual export steps.
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When a Shopify refund is processed, update the goal in Google Analytics and send an other event in Facebook Conversions.
Refunded Shopify orders automatically update your Google Analytics goal and notify Facebook Conversions.
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G
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Run a report in Google Analytics and send a funnel event in Facebook Conversions when a new Shopify customer is registered.
New Shopify customer registrations trigger Google Analytics reporting updates and Facebook Conversions funnel tracking.
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Use ChatGPT to analyze Shopify order data, create a Google Analytics measurement, and send a purchase event in Facebook Conversions.
ChatGPT analyzes incoming Shopify order details before creating Google Analytics measurements and Facebook Conversions purchase events.

Supported triggers and actions for Facebook Conversions and Google Analytics

Mix and match to build the exact automation you need

Facebook Conversions
Facebook Conversions Triggers & Actions
No trigger is available
Send funnel event in Facebook Conversions
Sends a funnel event
Try it →
Send lead event in Facebook Conversions
Sends a lead event
Try it →
Send purchase event in Facebook Conversions
Sends a purchase event
Try it →
Send other event in Facebook Conversions
Sends another event
Try it →
Google Analytics
Google Analytics Triggers & Actions
Goal is created in Google Analytics
Triggers the automation when a new goal is added
Try it →
Create a measurement in Google Analytics
Creates a new measurement
Try it →
Run report in Google Analytics
Runs a report
Try it →
Update goal in Google Analytics
Updates the goal based on new information
Try it →
Get goal by id in Google Analytics
Retrieves a goal's information using its id
Try it →

What can you automate with Facebook Conversions + Google Analytics?

Streamline your marketing measurement and conversion tracking with ready-made workflows designed for your stack.

What you can automate?
🎯
Track website goals automatically
Send purchase events and conversion records to Facebook Conversions the moment a goal is created in Google Analytics.
📝
Capture every conversion metric
Map detailed campaign parameters and session data into your tracking events instead of basic summary figures.
🔔
Alert your team instantly
Notify stakeholders or marketing channels whenever high-value purchases or crucial website goals are reached.
🔀
Route events by category
Trigger specific Facebook Conversions events or Google Analytics updates depending on the type of goal or submitted field.
🔄
Keep tracking reports current
Automatically update measurements and campaign reports whenever conversion metrics or goals are modified.
🛡️
Prevent duplicate records
Search existing conversion logs and update records instead of creating redundant entries in your reports.
💳
Handle later status changes
Log refunded orders, canceled subscriptions, or updated transaction statuses across your measurement tools.
🔌
Extend flows to popular apps
Connect your core automation to Shopify, HubSpot, Mailchimp, Stripe, or Google Sheets for complete operational coverage.
And much more...

Who is Facebook Conversions + Google Analytics integration for?

Performance marketers, e-commerce managers, and digital agencies rely on this integration to keep campaign tracking, sales data, and conversion reports fully aligned across platforms.

Performance marketers
Performance marketers
E-commerce managers
E-commerce managers
Agency account directors
Agency account directors
Digital media buyers
Digital media buyers
Growth coordinators
Growth coordinators
Analytics specialists
Analytics specialists
📈
Performance marketers
You're reviewing ad campaigns in Facebook Conversions, but your traffic metrics don't match your tracking data — with this integration, every goal creates instant measurements and keeps your campaign reports fully accurate.
🛒
E-commerce managers
You're processing online store orders every day, but revenue attribution updates are delayed — with this integration, every order triggers purchase events and updates conversion goals instantly.
📊
Agency account directors
You're reporting campaign performance to clients, but tracking discrepancies slow down review meetings — with this integration, every conversion milestone syncs seamlessly across your analytics stack.
Digital media buyers
You're scaling ad spend across multiple channels, but manual event logging creates reporting blind spots — with this integration, every lead and purchase event is tracked automatically.
🔄
Growth coordinators
You're managing funnel transitions and sales data, but pipeline updates take hours to reflect in reports — with this integration, every goal and measurement updates in real time.
📋
Analytics specialists
You're auditing traffic sources and conversion funnels, but missing event logs cause data gaps — with this integration, every user action is accurately recorded and measured.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Facebook Conversions + Google Analytics

Build and manage your Facebook Conversions + Google Analytics automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Facebook Conversions + Google Analytics with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Facebook Conversions to Google Analytics?
Frequently Asked Questions
You can connect Facebook Conversions to Google Analytics in 1 click using ready templates on Integrately or by asking Integrately AI to build your custom automation. It links seamlessly with Shopify, HubSpot, Mailchimp, and 1,500+ other apps.
Can I automatically send purchase events to Facebook Conversions when a Google Analytics goal is created?
Frequently Asked Questions
Can I connect Facebook Conversions, Google Analytics, and Shopify?
Frequently Asked Questions
What is a good Zapier alternative for Facebook Conversions and Google Analytics?
Frequently Asked Questions
How does Facebook Conversions handle conversion events in automations?
Frequently Asked Questions
How does Google Analytics trigger automations when goals are created?
Frequently Asked Questions
Do I need coding skills to connect Facebook Conversions and Google Analytics?
Frequently Asked Questions
Is the Facebook Conversions and Google Analytics integration free?
Frequently Asked Questions
Didn't find the answer you were looking for?
Didn't find the answer you were looking for?
No worries — just send us a message and we’ll get back to you as soon as possible.

Want to automate something else in your workflow?

You Can Also Connect Facebook Conversions or Google Analytics With 1500+ Other Apps

Facebook Conversions
Popular Facebook Conversions Integrations
Connect Facebook Conversions with CRMs, email tools, and messaging platforms to track campaign performance and follow up with leads.
Google Analytics
Popular Google Analytics Integrations
Sync Google Analytics with project management, reporting, and accounting tools to keep traffic data and metrics working across your stack.