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Facebook Conversions + Hotmart Integration
Integrate Facebook Conversions to Hotmart in one click, or tell Integrately AI how you want each purchase handled. Send conversion events, track campaign effectiveness, update your analytics, and attribute online sales automatically.
Free forever.Use premium features free for 14 days.1.
Purchase is approved in Hotmart Instant- Purchase is completed in Hotmart Instant
- Purchase overdue in Hotmart Instant
- Cart is abandoned (Producer Only) in Hotmart Instant
- Refund request is submitted in Hotmart Instant
- Purchase is refunded in Hotmart Instant
- Subscription is cancelled (Producer Only) in Hotmart Instant
- Purchase is cancelled in Hotmart Instant
- Awaiting payment in Hotmart Instant
- Purchase is expired in Hotmart Instant
- Chargeback is processed in Hotmart Instant
- Plan is changed in Hotmart Instant
2.
Send funnel event in Facebook Conversions- Send lead event in Facebook Conversions
- Send purchase event in Facebook Conversions
- Send other event in Facebook Conversions
Trusted by experts at...
Ready Workflows for Facebook Conversions + Hotmart Integration
Track approved purchases, send conversion events, log purchase data, measure campaign effectiveness, and update your marketing analytics, all in just one click.
Sorry, we don’t have a ready workflow for this combination yet.
Create your workflow with Integrately AI.Simply describe what you want to automate, and Integrately AI will build it for you.
Connect more apps to your Facebook Conversions + Hotmart flow
Sync conversion data to email tools, update customer records, alert your team, and report on performance across your marketing stack. Pick a combination and activate it in one click.
+
ActiveCampaign (3)
ActiveCampaign (3) +
Mailchimp (3)
Mailchimp (3) +
Meta Ads (2)
Meta Ads (2) +
Google Analytics 4 (2)
Google Analytics 4 (2) +
Slack (3)
Slack (3) +
Stripe (2)
Stripe (2) H
F
A
Send a purchase event to Facebook Conversions for every approved Hotmart purchase, and create a contact in ActiveCampaign.
Approved Hotmart purchases automatically trigger a purchase event in Facebook Conversions and create a matching contact in ActiveCampaign without manual data entry.
H
F
A
When a Hotmart subscription is cancelled, send a funnel event to Facebook Conversions and update the contact status in ActiveCampaign.
Subscription cancellations in Hotmart immediately trigger a funnel event in Facebook Conversions and update the subscriber status in ActiveCampaign.
H
F
A
When a Hotmart refund request is submitted, send an event to Facebook Conversions and tag the customer record in ActiveCampaign.
Refund requests in Hotmart trigger an event in Facebook Conversions and apply a specific tag in ActiveCampaign for quick review.
Supported triggers and actions for Facebook Conversions and Hotmart
Mix and match to build the exact automation you need
Facebook Conversions Triggers & Actions
Hotmart Triggers & Actions
Instant
Purchase is approved in Hotmart
Triggers the automation when any purchase is approved
Try it → Instant
Purchase is completed in Hotmart
Triggers the automation when any purchase is successfully completed
Try it → Instant
Cart is abandoned (Producer Only) in Hotmart
Triggers the automation when a cart is abandoned by a producer
Try it → Instant
Refund request is submitted in Hotmart
Triggers the automation when a refund request is submitted
Try it → Instant
Purchase is refunded in Hotmart
Triggers the automation when any purchase is refunded
Try it → Instant
Subscription is cancelled (Producer Only) in Hotmart
Triggers the automation when a subscription is cancelled by the producer
Try it → Instant
Purchase is cancelled in Hotmart
Triggers the automation when any purchase is cancelled
Try it → Instant
Awaiting payment in Hotmart
Triggers the automation when a payment is pending or unpaid
Try it → Instant
Chargeback is processed in Hotmart
Triggers the automation when a chargeback is processed
Try it → What can you automate with Facebook Conversions + Hotmart?
Streamline your marketing attribution, track sales conversions, and keep customer records synchronized across platforms.
🎯
Track Hotmart purchases in Facebook Conversions
Send purchase events to Facebook Conversions automatically the moment a transaction is approved in Hotmart. Measure ad effectiveness and optimize campaigns with real sales data.
📋
Capture every submitted field and order detail
Map complete customer and product details from your Hotmart transactions into your marketing tools. Ensure no transaction data is lost between your store and ad accounts.
🔔
Tell the right team member instantly
Send instant notifications to your sales or support channels in Slack whenever a new purchase is approved or a refund request is submitted in Hotmart.
🔀
Route actions based on submitted fields
Trigger different workflows depending on whether a customer purchases an enterprise tier, standard plan, or digital product in Hotmart.
🔄
Keep marketing records up to date
Automatically update subscriber statuses and contact lists when subscription plans change or renewals occur in Hotmart.
👤
Add or update customer records cleanly
Create new contacts or update existing profiles in your CRM when Hotmart purchases are completed, preventing duplicate entries.
⚠️
Handle subscription cancellations and refunds
Trigger automated follow-ups and update tracking events when subscription cancellations, refunds, or chargebacks occur in Hotmart.
🔌
Extend your workflow to supporting apps
Connect your Hotmart and Facebook Conversions flow to Slack, ActiveCampaign, or Google Analytics 4 for multi-step marketing automation.
And much more...
Who is Facebook Conversions + Hotmart integration for?
Performance marketers, course creators, and online business owners automate conversion tracking and customer management to eliminate manual data entry and improve campaign ROI.
Performance marketers
Course creators
Agency account managers
E-commerce directors
Sales operations teams
Finance managers
📈
Performance marketers
You're running ad campaigns and tracking conversion events, but manual exports from Hotmart leave your ad dashboard blind to actual buyer revenue — with this integration, every approved purchase updates Facebook Conversions instantly and your campaign ROAS stays accurate.
🎓
Course creators
You sell digital products and manage student enrollments, but tracking course sales in ad accounts requires constant manual data entry — with this integration, completed Hotmart purchases log conversion events automatically and your marketing attribution stays current.
📊
Agency account managers
You report on client ad performance every week, but disconnected sales data makes proving campaign ROI a tedious manual chore — with this integration, every Hotmart transaction syncs straight to Facebook Conversions and your reporting dashboards reflect real revenue.
🛒
E-commerce directors
You oversee high sales volumes across your online store, but keeping ad pixels updated with purchase events takes hours of manual work — this integration means every approved Hotmart order triggers tracking events immediately without delays.
⚙️
Sales operations teams
You depend on accurate conversion data to manage customer pipelines, but delayed reporting creates friction in lead follow-up — automating both apps means your conversion events and customer records update in real time.
💳
Finance managers
You reconcile revenue against ad spend reports, but missing transaction data leaves gaps in your financial audit history — connecting these apps means every purchase, refund, and chargeback is logged reliably across your marketing stack.
Did you know?
Our team can create automations for you... At no extra cost!
Tell us what type of automation you want to make?
Why choose Integrately to automate Facebook Conversions + Hotmart
Build and manage your Facebook Conversions + Hotmart automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.
1,500+ apps connected
Connect Facebook Conversions + Hotmart with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?
1
Select Automation
2
Connect Accounts
3
Automation is ready
Connect Facebook Conversions + Hotmart Now 
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Frequently Asked Questions
How do I connect Facebook Conversions to Hotmart?
You can connect Facebook Conversions to Hotmart in one click using pre-built workflows on Integrately. Link your accounts, select a ready automation template or use Integrately AI to configure your purchase events, and activate your flow instantly.
Can I automatically send purchase events from Hotmart to Facebook Conversions?
Can I connect Facebook Conversions, Hotmart, and Slack?
What is a good Zapier alternative for Facebook Conversions and Hotmart?
How does Facebook Conversions handle purchase events in this integration?
Can I track subscription changes and refunds from Hotmart?
Do I need coding skills to set up this integration?
Is the Facebook Conversions and Hotmart integration free?
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