Freshservice + Marketo Integration

Integrate Freshservice to Marketo in one click, or tell Integrately AI how you want each ticket handled. Create or update people, search and update opportunities, log custom object records, and track support activity automatically.

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1.
  • Freshservice
    Ticket is created in Freshservice
  • Freshservice
    Ticket is updated in Freshservice
  • Freshservice
    Requester is created in Freshservice
  • Freshservice
    Requester is updated in Freshservice
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2.
  • Freshservice
    Create ticket in Freshservice
  • Freshservice
    Create requester in Freshservice
  • Freshservice
    Get requester by ID in Freshservice
  • Freshservice
    Get agent by ID in Freshservice
  • Freshservice
    Get group by ID in Freshservice
  • Marketo
    Create or update person in Marketo
  • Marketo
    Add Person to a list in Marketo
  • Marketo
    Search person in Marketo
  • Marketo
    Create or update custom object record in Marketo
  • Marketo
    Create or update opportunity in Marketo
  • Marketo
    Search Opportunity in Marketo
  • Marketo
    Search custom object record in Marketo

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Ready Workflows Ready Workflows for Freshservice + Marketo Integration

Create person records from new tickets, update opportunities for requesters, sync custom object records, and track customer engagement, all in just one click.

Most popular automationmost-popular-automations
Freshservice + Marketo Integration

Create Marketo contact for new Freshservice ticket

Any business knows that customer support is a vital part of any business. Not only do you need to be able to solve problems quickly and efficiently, but you also need to create a good impression with each interaction.

One way to do this is to set up this Freshservice - Marketo integration. It will automatically create a Marketo contact for new Freshservice tickets created. This way, you can ensure that each customer who contacts you will receive a prompt and professional response.

Additionally, it can help to build relationships with your customers and create loyalty. So if you're looking for ways to improve your customer service, setting up Marketo contacts for every Freshservice ticket is a great place to start.
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Connect more apps to your Freshservice + Marketo flow

Sync support data with CRMs, messaging platforms, and spreadsheets to keep your entire team aligned. Pick a combination and activate it in one click.

Freshservice
Marketo
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SalesforceSalesforce (4)
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HubSpotHubSpot (4)
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Jira Software CloudJira Software Cloud (4)
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SlackSlack (4)
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Google SheetsGoogle Sheets (4)
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ZoomZoom (4)
F
M
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Create a Marketo person from every new Freshservice ticket, and add a lead in Salesforce
New Freshservice tickets instantly create or update person records in Marketo and log new leads in Salesforce without manual data entry.
F
M
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Update Marketo person records when a Freshservice ticket is updated, and update the matching Salesforce contact
Ticket changes in Freshservice update Marketo records and keep your Salesforce contacts completely current.
F
M
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When a requester is created in Freshservice, update Marketo and create a task in Salesforce
New Freshservice requesters automatically update Marketo person profiles and generate follow-up tasks in Salesforce.
F
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Search opportunities in Marketo and create a case in Salesforce whenever a Freshservice ticket is created
Cross-reference Marketo opportunities and log Salesforce cases automatically upon receiving new Freshservice tickets.

Supported triggers and actions for Freshservice and Marketo

Mix and match to build the exact automation you need

Freshservice
Freshservice Triggers & Actions
Ticket is created in Freshservice
Triggers the automation when a new ticket is created
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Ticket is updated in Freshservice
Triggers the automation when a ticket is modified
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Requester is created in Freshservice
Triggers the automation when a new requester is created
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Requester is updated in Freshservice
Triggers the automation when a requester is updated
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Create ticket in Freshservice
Generates a new ticket
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Create requester in Freshservice
Generates new requester profiles with particular parameters
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Get requester by ID in Freshservice
Retrieves a requester's information using their unique id
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Get agent by ID in Freshservice
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Get group by ID in Freshservice
Retrieves a group by its id
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Marketo
Marketo Triggers & Actions
No trigger is available
Create or update person in Marketo
Generates a new invoice
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Add Person to a list in Marketo
Adds a person to a list or group
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Search person in Marketo
Retrieves information about a person
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Create or update custom object record in Marketo
Creates or updates a custom object record
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Create or update opportunity in Marketo
Creates or updates a sales opportunity
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Search Opportunity in Marketo
Searches for a opportunity
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Search custom object record in Marketo
Searches for a custom object record
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What can you automate with Freshservice + Marketo?

Streamline your IT service management and marketing operations with powerful ready-made and custom automation workflows.

What you can automate?
🚀
Sync every new ticket to Marketo instantly
Create or update person records in Marketo automatically the moment a ticket is created in Freshservice, keeping your marketing and support data perfectly aligned.
📋
Capture every submitted requester field
Map all available requester details and ticket custom fields into Marketo profiles instead of just basic contact information, ensuring complete context for campaigns.
🔔
Alert the right team as soon as tickets arrive
Notify stakeholders or team channels immediately when critical support events occur, ensuring fast response times and zero missed handoffs.
🔀
Route records based on submitted ticket criteria
Trigger different actions depending on ticket priority, category, or requester type, ensuring VIP accounts receive tailored engagement workflows.
🔄
Keep marketing profiles updated on ticket changes
Automatically update Marketo records whenever support tickets are modified in Freshservice, maintaining accurate status histories across systems.
🔍
Search and update instead of creating duplicates
Search existing person records and opportunities in Marketo before creating new entries, preventing duplicate profiles and messy databases.
📊
Manage custom objects and opportunity links
Create or update custom object records and opportunities in Marketo based on support interactions, tying service metrics directly to revenue.
💬
Extend your workflow to team communication tools
Connect your Freshservice and Marketo core automation to Slack or other productivity apps to keep your entire organisation in the loop.
And much more...

Who is Freshservice + Marketo integration for?

Support managers, marketers, and operations leaders use Freshservice and Marketo integration to eliminate manual data entry and keep customer engagement metrics perfectly synchronized.

Support managers
Support managers
Customer success leads
Customer success leads
Account executives
Account executives
Operations specialists
Operations specialists
Tier-2 support agents
Tier-2 support agents
IT administrators
IT administrators
📈
Support managers
You're reviewing ticket resolution metrics each week but your marketing database only updates when someone manually exports records, so the engagement counts you're optimising against are always hours behind — this integration means every new ticket record syncs instantly and your performance data stays current.
⚡
Customer success leads
You need to act fast when high-value accounts submit requests, and you find out too late because support alerts remain trapped in your IT helpdesk — automating both apps means critical account inquiries trigger instant person updates in your marketing platform so your team responds immediately.
🤝
Account executives
You answer to key clients who want to see proactive communication regarding their open issues, but finding cross-channel activity requires jumping between systems — connecting these apps means your CRM and marketing platforms reflect active support tickets in real time for transparent client reviews.
🔄
Operations specialists
The volume of inbound requests is too high for anyone to keep up by hand, leading to scattered requester profiles and incomplete marketing lists — with this integration, every ticket creation and requester update flows directly into Marketo without manual intervention.
👥
Tier-2 support agents
You own the technical escalation step and depend on initial triage data to be handed over accurately without missing context — automating both platforms means complete requester histories arrive in your secondary systems instantly so handoffs happen without friction.
🗂️
IT administrators
You need a reliable audit history of support activity and keep finding gaps where manual synchronizations failed or were forgotten — integrating these apps means every lifecycle event is logged reliably without missing records or manual tracking overhead.
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Why choose Integrately to automate Freshservice + Marketo

Build and manage your Freshservice + Marketo automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Freshservice + Marketo with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
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How Integrately Works?

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Frequently Asked Questions

How do I connect Freshservice to Marketo?
Frequently Asked Questions
You can connect Freshservice to Marketo in 1 click using ready-made flows or ask Integrately AI to build the automation for you. Integrate seamlessly alongside tools like Salesforce, HubSpot, Jira Software Cloud, Slack, Google Sheets, and Zoom.
Can I automatically create a Marketo person when a Freshservice ticket is created?
Frequently Asked Questions
Can I connect Freshservice, Marketo, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Freshservice and Marketo?
Frequently Asked Questions
How are ticket updates in Freshservice handled in Marketo?
Frequently Asked Questions
Can I search Marketo custom objects using Freshservice data?
Frequently Asked Questions
Do I need coding skills to automate Freshservice and Marketo?
Frequently Asked Questions
Is the Freshservice and Marketo integration free?
Frequently Asked Questions
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