Freshworks CRM (Freshsales Suite) + Google Analytics 4 Integration

Integrate Freshworks CRM (Freshsales Suite) to Google Analytics 4 in one click, or tell Integrately AI how you want each conversion handled. Track audience behavior, create deals, log reports, and trigger follow-ups automatically.

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1.
  • Freshworks CRM (Freshsales Suite)
    Contact is created in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Contact is updated in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Deal is updated in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Deal is created in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Task is created in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Account is created in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Account is updated in Freshworks CRM (Freshsales Suite)
  • Google Analytics 4
    Conversion event is created in Google Analytics 4
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2.
  • Freshworks CRM (Freshsales Suite)
    Search contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create product in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Search contact by email in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Update contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Search contact by phone number in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Get contact by id in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Add note to a contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create task for contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Delete contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create deal in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Get deal by id in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Search deal by name in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create task for deal in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Add note to a deal in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Update deal in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create or Update contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create account in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create task for an account in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Get account by id in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Search account by name in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Add note to an account in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Mark task as completed in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Get task by id in Freshworks CRM (Freshsales Suite)
  • Google Analytics 4
    Create conversion event in Google Analytics 4
  • Google Analytics 4
    Run report in Google Analytics 4
  • Google Analytics 4
    Create a measurement in Google Analytics 4

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Ready WorkflowsReady Workflows   for Freshworks CRM (Freshsales Suite) + Google Analytics 4 Integration

Capture conversions, track website performance, create deals, update customer records, and trigger follow-ups, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
Got a different task in mind? Describe it

Create your workflow with Integrately AI.
Simply describe what you want to automate, and Integrately AI will build it for you.

Connect more apps to your Freshworks CRM (Freshsales Suite) + Google Analytics 4 flow

Connect your CRM and analytics data to marketing tools, communication channels, and scheduling platforms to streamline your pipeline. Pick a combination and activate it in one click.

Freshworks CRM (Freshsales Suite)
Google Analytics 4
+
Google AdsGoogle Ads (3)
+
Facebook Lead AdsFacebook Lead Ads (3)
+
MailchimpMailchimp (3)
+
SlackSlack (3)
+
CalendlyCalendly (3)
+
StripeStripe (3)
G
F
G
When a conversion event occurs in Google Analytics 4, create a deal in Freshworks CRM (Freshsales Suite) and log campaign data in Google Ads
Conversion data flows instantly into your CRM and ad platforms to keep your sales and marketing campaigns aligned.
F
G
G
When a deal is created in Freshworks CRM (Freshsales Suite), run a report in Google Analytics 4 and update Google Ads campaign metrics
Keep your ad spend optimized by tying closed pipeline data back to your website analytics and advertising platforms.
G
F
G
Use Gemini to analyse new Google Analytics 4 conversions, create a deal in Freshworks CRM (Freshsales Suite), and update Google Ads
AI evaluates visitor conversions before creating qualified deals and adjusting ad campaign parameters automatically.

Supported triggers and actions for Freshworks CRM (Freshsales Suite) and Google Analytics 4

Mix and match to build the exact automation you need

Freshworks CRM (Freshsales Suite)
Freshworks CRM (Freshsales Suite) Triggers & Actions
Contact is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a new contact is created
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Contact is updated in Freshworks CRM (Freshsales Suite)
Triggers the automation when a contact is updated
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Deal is updated in Freshworks CRM (Freshsales Suite)
Triggers the automation when a deal is updated
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Deal is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a deal is created
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Task is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a new task is created
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Account is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a new account is created
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Account is updated in Freshworks CRM (Freshsales Suite)
Triggers the automation when an account is updated
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Search contact in Freshworks CRM (Freshsales Suite)
Finds and retrieves contact information
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Create product in Freshworks CRM (Freshsales Suite)
Adds a new product to the CRM
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Create contact in Freshworks CRM (Freshsales Suite)
Adds a new contact to the database
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Search contact by email in Freshworks CRM (Freshsales Suite)
Finds and retrieves contact information using their email address
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Update contact in Freshworks CRM (Freshsales Suite)
Updates contact information with new details
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Search contact by phone number in Freshworks CRM (Freshsales Suite)
Finds information about a contact using the phone number
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Get contact by id in Freshworks CRM (Freshsales Suite)
Retrieves a contact's information based on their id
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Add note to a contact in Freshworks CRM (Freshsales Suite)
Adds a note to a contact
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Create task for contact in Freshworks CRM (Freshsales Suite)
Creates a task to follow up with a contact
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Delete contact in Freshworks CRM (Freshsales Suite)
Removes a contact from the address book
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Create deal in Freshworks CRM (Freshsales Suite)
Generates a new deal with
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Get deal by id in Freshworks CRM (Freshsales Suite)
Retrieves a deal by its id
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Search deal by name in Freshworks CRM (Freshsales Suite)
Searches for a deal by its name with
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Create task for deal in Freshworks CRM (Freshsales Suite)
Creates a new task for a particular deal
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Add note to a deal in Freshworks CRM (Freshsales Suite)
Adds a note to a deal
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Update deal in Freshworks CRM (Freshsales Suite)
Updates deal information based on new criteria or changes
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Create or Update contact in Freshworks CRM (Freshsales Suite)
Adds or update contact information
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Create account in Freshworks CRM (Freshsales Suite)
Generates a new account
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Create task for an account in Freshworks CRM (Freshsales Suite)
Creates a task to follow up with a account
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Get account by id in Freshworks CRM (Freshsales Suite)
Retrieves account information based on the account id
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Search account by name in Freshworks CRM (Freshsales Suite)
Searches for an account using the name
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Add note to an account in Freshworks CRM (Freshsales Suite)
Adds a note to the account without manual input
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Mark task as completed in Freshworks CRM (Freshsales Suite)
Marks the task as completed
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Get task by id in Freshworks CRM (Freshsales Suite)
Retrieves a task using its id
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Google Analytics 4
Google Analytics 4 Triggers & Actions
Conversion event is created in Google Analytics 4
Triggers the automation when a new Conversion event is created
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Create conversion event in Google Analytics 4
Convert leads into potential clients based on pre-defined rules
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Run report in Google Analytics 4
Runs a report
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Create a measurement in Google Analytics 4
Creates a new measurement
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What can you automate with Freshworks CRM (Freshsales Suite) + Google Analytics 4?

Streamline your customer tracking and sales pipeline with automated workflows designed to connect website analytics directly to your CRM.

What you can automate?
🔄
Sync website conversions to CRM deals
Turn every website conversion event into a new sales deal or contact in your CRM automatically. Your sales team can engage prospective buyers the moment interest is registered.
📋
Capture detailed event parameters
Map custom analytics dimensions and event attributes into separate CRM fields instead of losing valuable context. Your pipeline records become a comprehensive source for review.
🔔
Alert your team instantly on chat
Send immediate notifications to your sales or marketing channels whenever high-value website conversions occur. Ensure rapid response times for every important lead.
🔀
Route records based on visitor criteria
Evaluate conversion attributes and route high-value prospects to senior reps while standard inquiries flow into your general pipeline automatically.
🔄
Keep customer records updated as events change
Update existing CRM contacts and deal stages whenever repeat conversion events occur on your website. Eliminate manual data maintenance across your databases.
🛡️
Prevent duplicate records with smart matching
Search existing contacts by email or phone before creating new database entries. Keep your CRM clean and organized without manual deduplication.
⏱️
Handle later status changes and milestones
Trigger automated updates in your analytics platform when deals reach closed-won or closed-lost stages. Maintain accurate attribution throughout the lifecycle.
🌐
Extend your workflow to messaging apps
Connect your core automation flow with Slack or email tools to notify stakeholders and coordinate follow-up tasks seamlessly across departments.
And much more...

Who is Freshworks CRM (Freshsales Suite) + Google Analytics 4 integration for?

Connecting Freshworks CRM (Freshsales Suite) to Google Analytics 4 eliminates manual data transfers, helping teams sync customer insights, conversion data, and pipeline records instantly.

Performance marketers
Performance marketers
Sales managers
Sales managers
Client account directors
Client account directors
E-commerce operators
E-commerce operators
Sales development reps
Sales development reps
Data analysts
Data analysts
📈
Performance marketers
You're running multi-channel campaigns but your reporting dashboards only update when someone manually exports conversion logs, so the metrics you're optimising against are always outdated — with this integration, every new website conversion is recorded instantly and your performance data stays current.
Sales managers
You need to act fast on high-intent website traffic, but incoming inquiries sit in your analytics tools before anyone notices them in the CRM — automating both apps means every conversion creates a deal immediately so your reps can follow up without delay.
📊
Client account directors
You answer to stakeholders who want transparent progress reports, but compiling data across analytics and CRM platforms takes hours of manual formatting — this integration means your pipeline updates automatically and reporting decks are always ready to present.
🚀
E-commerce operators
The volume of user interactions and customer orders is too high for anyone to keep up with by hand, leading to missed attribution data — automating both apps means customer records and conversion events sync seamlessly without manual data entry.
🤝
Sales development reps
You own the outbound follow-up stage and depend on marketing teams to hand over lead data from website trackers — connecting these apps means every new conversion instantly becomes a CRM task so you never miss a prospective client.
🔍
Data analysts
You need a reliable history of user behavior and sales conversions, but manual data transfers keep leaving gaps in your records — with this integration, every touchpoint matches up correctly between your analytics suite and your CRM.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Freshworks CRM (Freshsales Suite) + Google Analytics 4

Build and manage your Freshworks CRM (Freshsales Suite) + Google Analytics 4 automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Freshworks CRM (Freshsales Suite) + Google Analytics 4 with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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2
Connect Accounts
Connect Accounts
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3
Automation is ready
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Frequently Asked Questions

How do I connect Freshworks CRM (Freshsales Suite) to Google Analytics 4?
Frequently Asked Questions
You can connect Freshworks CRM (Freshsales Suite) to Google Analytics 4 using 1-click automation setup on Integrately. Choose from pre-built templates or ask Integrately AI to build your workflow instantly. Connect additional apps like Slack, Mailchimp, or Google Ads with ease.
Can I automatically create deals in Freshworks CRM (Freshsales Suite) when a Google Analytics 4 conversion occurs?
Frequently Asked Questions
Can I connect Freshworks CRM (Freshsales Suite), Google Analytics 4, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Freshworks CRM (Freshsales Suite) and Google Analytics 4?
Frequently Asked Questions
How does Freshworks CRM (Freshsales Suite) handle contact and deal data in automations?
Frequently Asked Questions
How does Google Analytics 4 track and send conversion events to other apps?
Frequently Asked Questions
Do I need coding skills to automate Freshworks CRM (Freshsales Suite) and Google Analytics 4?
Frequently Asked Questions
Is the Freshworks CRM (Freshsales Suite) and Google Analytics 4 integration free?
Frequently Asked Questions
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You Can Also Connect Freshworks CRM (Freshsales Suite) or Google Analytics 4 With 1500+ Other Apps

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Google Analytics 4
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Sync Google Analytics 4 with reporting, marketing, and data warehousing tools to keep your analytics stack working together.