Freshworks CRM (Freshsales Suite) + Salesforce Marketing Cloud Integration

Integrate Freshworks CRM (Freshsales Suite) to Salesforce Marketing Cloud in one click, or tell Integrately AI how you want each contact handled. Create subscribers, upsert data extension records, send transactional emails, and keep your marketing data aligned automatically.

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1.
  • Freshworks CRM (Freshsales Suite)
    Contact is created in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Contact is updated in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Deal is updated in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Deal is created in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Task is created in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Account is created in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Account is updated in Freshworks CRM (Freshsales Suite)
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2.
  • Freshworks CRM (Freshsales Suite)
    Search contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create product in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Search contact by email in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Update contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Search contact by phone number in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Get contact by id in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Add note to a contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create task for contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Delete contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create deal in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Get deal by id in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Search deal by name in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create task for deal in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Add note to a deal in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Update deal in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create or Update contact in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create account in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Create task for an account in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Get account by id in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Search account by name in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Add note to an account in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Mark task as completed in Freshworks CRM (Freshsales Suite)
  • Freshworks CRM (Freshsales Suite)
    Get task by id in Freshworks CRM (Freshsales Suite)
  • Salesforce Marketing Cloud
    Insert data extension record in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Upsert data extension record in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Sends transactional email using TriggerSend in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Create subscriber in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Validate email address in Salesforce Marketing Cloud

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Ready Workflows Ready Workflows for Freshworks CRM (Freshsales Suite) + Salesforce Marketing Cloud Integration

Capture new contacts, update deals, sync data extension records, and trigger personalized emails, all in just one click.

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Freshworks CRM (Freshsales Suite) + Salesforce Marketing Cloud Integration

Send Salesforce Marketing Cloud email for new Freshworks CRM (Freshsales Suite) task

With this Freshworks CRM (Freshsales Suite) - Salesforce Marketing Cloud integration, whenever a new task is created in Freshworks CRM (Freshsales Suite), email will be sent via Salesforce Marketing Cloud. This ensures that everyone is kept up to date on the latest developments and can take appropriate action.

Plus, you can customize the email that is sent, so you can include any relevant information, like deadlines or assigned team members. As a result, this integration will help to improve communication and collaboration within your team, making it easier to get work done.
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Activate
Freshworks CRM (Freshsales Suite) + Salesforce Marketing Cloud Integration

Send Salesforce Marketing Cloud email for new Freshworks CRM (Freshsales Suite) deal

Whenever a new deal is created in your Freshworks CRM (Freshsales Suite), you'll want to communicate with your team to make sure everyone is on the same page. Sending Salesforce Marketing Cloud email ensures that everyone knows about the new deal and can provide input on the best way to move forward.

This not only keeps your team informed, but also allows you to gain valuable feedback that can help you close more deals. In short, this Freshworks CRM (Freshsales Suite) - Salesforce Marketing Cloud integration is essential for any business to stay organized and ensure that the team is always aware of new deals.
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Activate
Freshworks CRM (Freshsales Suite) + Salesforce Marketing Cloud Integration

Send Salesforce Marketing Cloud email for new Freshworks CRM (Freshsales Suite) contact

Anytime a new contact is added to your Freshworks CRM (Freshsales Suite), automatically send them a email through Salesforce Marketing Cloud letting them know you're excited to work with them. This is a great way to stay top of mind and build relationships with your new contacts.

Furthermore, with this Freshworks CRM (Freshsales Suite) - Salesforce Marketing Cloud integration, you can rest assured that your new contact will always receive any important information they may need, such as next steps or deadlines in a timely manner, without any extra effort on your part.

Plus, integration is a great way to save time and increase efficiency in your workflow. So why not give it a try? You might be surprised at how easy and helpful it can be!
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Activate
Freshworks CRM (Freshsales Suite) + Salesforce Marketing Cloud Integration

Create Salesforce Marketing Cloud contact for new Freshworks CRM (Freshsales Suite) contact

If you're using Freshworks CRM (Freshsales Suite) to manage your sales leads, it's important to also use Salesforce Marketing Cloud to manage your email marketing.

But adding contacts manually is a time-consuming process - which is why we recommend setting up this automation. When a new contact is created in Freshworks CRM (Freshsales Suite), a corresponding contact will automatically be created in Salesforce Marketing Cloud.

This will keep all of your lead data in one place, making it easier to send out marketing emails.
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Activate
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Connect more apps to your Freshworks CRM (Freshsales Suite) + Salesforce Marketing Cloud flow

Route your synced leads into communication channels, scheduling links, and spreadsheets for complete pipeline visibility. Pick a combination and activate it in one click.

Freshworks CRM (Freshsales Suite)
Salesforce Marketing Cloud
+
CalendlyCalendly (3)
+
MailchimpMailchimp (3)
+
HubspotHubspot (3)
+
SlackSlack (3)
+
Google SheetsGoogle Sheets (3)
+
ZoomZoom (3)
F
S
C
Add every new Freshworks CRM contact to Salesforce Marketing Cloud, and create a scheduled event in Calendly
Freshworks CRM contacts appear in Salesforce Marketing Cloud as subscribers instantly while Calendly schedules the follow-up meeting without manual switching.
F
S
C
When a Freshworks CRM deal is updated, upsert Salesforce Marketing Cloud data and get Calendly invitee details
Updated deals in Freshworks CRM refresh Salesforce Marketing Cloud records while Calendly pulls invitee data for complete context.
F
S
C
When a Freshworks CRM account is created, send a transactional email via Salesforce Marketing Cloud and schedule a Calendly call
New accounts trigger a welcome email in Salesforce Marketing Cloud and queue up a Calendly meeting automatically.

Supported triggers and actions for Freshworks CRM (Freshsales Suite) and Salesforce Marketing Cloud

Mix and match to build the exact automation you need

Freshworks CRM (Freshsales Suite)
Freshworks CRM (Freshsales Suite) Triggers & Actions
Contact is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a new contact is created
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Contact is updated in Freshworks CRM (Freshsales Suite)
Triggers the automation when a contact is updated
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Deal is updated in Freshworks CRM (Freshsales Suite)
Triggers the automation when a deal is updated
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Deal is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a deal is created
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Task is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a new task is created
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Account is created in Freshworks CRM (Freshsales Suite)
Triggers the automation when a new account is created
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Account is updated in Freshworks CRM (Freshsales Suite)
Triggers the automation when an account is updated
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Search contact in Freshworks CRM (Freshsales Suite)
Finds and retrieves contact information
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Create product in Freshworks CRM (Freshsales Suite)
Adds a new product to the CRM
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Create contact in Freshworks CRM (Freshsales Suite)
Adds a new contact to the database
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Search contact by email in Freshworks CRM (Freshsales Suite)
Finds and retrieves contact information using their email address
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Update contact in Freshworks CRM (Freshsales Suite)
Updates contact information with new details
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Search contact by phone number in Freshworks CRM (Freshsales Suite)
Finds information about a contact using the phone number
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Get contact by id in Freshworks CRM (Freshsales Suite)
Retrieves a contact's information based on their id
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Add note to a contact in Freshworks CRM (Freshsales Suite)
Adds a note to a contact
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Create task for contact in Freshworks CRM (Freshsales Suite)
Creates a task to follow up with a contact
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Delete contact in Freshworks CRM (Freshsales Suite)
Removes a contact from the address book
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Create deal in Freshworks CRM (Freshsales Suite)
Generates a new deal with
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Get deal by id in Freshworks CRM (Freshsales Suite)
Retrieves a deal by its id
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Search deal by name in Freshworks CRM (Freshsales Suite)
Searches for a deal by its name with
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Create task for deal in Freshworks CRM (Freshsales Suite)
Creates a new task for a particular deal
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Add note to a deal in Freshworks CRM (Freshsales Suite)
Adds a note to a deal
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Update deal in Freshworks CRM (Freshsales Suite)
Updates deal information based on new criteria or changes
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Create or Update contact in Freshworks CRM (Freshsales Suite)
Adds or update contact information
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Create account in Freshworks CRM (Freshsales Suite)
Generates a new account
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Create task for an account in Freshworks CRM (Freshsales Suite)
Creates a task to follow up with a account
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Get account by id in Freshworks CRM (Freshsales Suite)
Retrieves account information based on the account id
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Search account by name in Freshworks CRM (Freshsales Suite)
Searches for an account using the name
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Add note to an account in Freshworks CRM (Freshsales Suite)
Adds a note to the account without manual input
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Mark task as completed in Freshworks CRM (Freshsales Suite)
Marks the task as completed
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Get task by id in Freshworks CRM (Freshsales Suite)
Retrieves a task using its id
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Salesforce Marketing Cloud
Salesforce Marketing Cloud Triggers & Actions
No trigger is available
Insert data extension record in Salesforce Marketing Cloud
Adds a new record to a data extension within a particular system
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Upsert data extension record in Salesforce Marketing Cloud
Updates or inserts a record into a data extension to ensure that it's up-to-date
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Sends transactional email using TriggerSend in Salesforce Marketing Cloud
Sends a transactional email using triggersend
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Create subscriber in Salesforce Marketing Cloud
Adds new users to the subscription list
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Validate email address in Salesforce Marketing Cloud
Confirm the validity of an email address
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What can you automate with Freshworks CRM (Freshsales Suite) + Salesforce Marketing Cloud?

Streamline your sales and marketing operations by connecting contact creation, deal updates, and data extension synchronization into seamless automated workflows.

What you can automate?
🔄
Sync new contacts into marketing lists instantly
Every time a contact is created in Freshworks CRM (Freshsales Suite), automatically create a subscriber in Salesforce Marketing Cloud. Eliminate manual exports and keep your marketing lists updated in real time.
📋
Capture every custom field and attribute
Map detailed contact properties and account attributes from Freshworks CRM (Freshsales Suite) directly into Salesforce Marketing Cloud data extensions. Ensure your marketing campaigns have complete customer context.
⚡
Trigger transactional emails on deal creation
When a deal is created or updated in Freshworks CRM (Freshsales Suite), automatically send targeted emails using TriggerSend in Salesforce Marketing Cloud. Accelerate prospect communication without manual delays.
🔀
Route data based on submitted account fields
Evaluate specific criteria from Freshworks CRM (Freshsales Suite) records to update designated data extension rows in Salesforce Marketing Cloud. Ensure enterprise leads receive specialized handling.
📝
Keep data extensions synchronized on updates
Whenever contact or account information is updated in Freshworks CRM (Freshsales Suite), automatically upsert the corresponding record in Salesforce Marketing Cloud. Prevent outdated customer profiles.
🛡️
Upsert records to prevent duplicate entries
Match incoming records by email or ID between Freshworks CRM (Freshsales Suite) and Salesforce Marketing Cloud to update existing profiles instead of creating duplicate database entries.
📈
Handle pipeline and deal stage changes
Monitor deal stage updates in Freshworks CRM (Freshsales Suite) and reflect those transitions in Salesforce Marketing Cloud data extensions. Maintain accurate lifecycle tracking across platforms.
💬
Extend your workflow with team notifications
Combine Freshworks CRM (Freshsales Suite) and Salesforce Marketing Cloud automation with Slack to notify your sales reps the moment a high-value subscriber is added to your marketing database.
And much more...

Who is Freshworks CRM (Freshsales Suite) + Salesforce Marketing Cloud integration for?

Sales and marketing professionals rely on this integration to keep customer records synchronized across platforms, eliminate manual data entry, and streamline campaign execution.

Performance marketers
Performance marketers
Sales reps
Sales reps
Account managers
Account managers
Operations teams
Operations teams
Demand generation specialists
Demand generation specialists
CRM administrators
CRM administrators
📈
Performance marketers
You're reviewing conversion data in Freshworks CRM (Freshsales Suite), but your marketing dashboards only update when someone manually exports lead lists, so the campaign metrics you're optimising against are always a few hours behind — with this integration, every new contact lands in Salesforce Marketing Cloud instantly and your data stays current.
⚡
Sales reps
You need to follow up on high-value prospects stored in Freshworks CRM (Freshsales Suite), but lead notifications take hours to reach your outreach team, resulting in missed connection windows — automating both apps means every new submission triggers immediate subscriber creation in Salesforce Marketing Cloud so you can engage leads while they are active.
🤝
Account managers
You answer to clients who want immediate progress updates on their deals tracked in Freshworks CRM (Freshsales Suite), but manual status reporting leaves gaps in client communication — connecting these apps means every account update syncs straight to Salesforce Marketing Cloud data extensions for transparent pipeline tracking.
📊
Operations teams
You handle high volumes of customer data entering Freshworks CRM (Freshsales Suite) daily, but manual record syncing causes backlogs and missing subscriber profiles — this integration means every contact and deal is processed instantly without manual intervention, keeping your records accurate.
🎯
Demand generation specialists
You own lead nurturing workflows dependent on Freshworks CRM (Freshsales Suite) data, but delayed handoffs between sales and marketing leave leads waiting for email sequences — automating both apps means contact creations trigger immediate triggers in Salesforce Marketing Cloud for rapid campaign enrollment.
🔍
CRM administrators
You maintain database integrity across Freshworks CRM (Freshsales Suite) and external platforms, but inconsistent record updates leave gaps in your audit history — with this integration, every contact modification and deal update is captured reliably in Salesforce Marketing Cloud without manual data cleaning.
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Build and manage your Freshworks CRM (Freshsales Suite) + Salesforce Marketing Cloud automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
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Connect Freshworks CRM (Freshsales Suite) + Salesforce Marketing Cloud with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
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AI that builds your automations
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24x5 Live Chat Support
24x5 Live Chat Support
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Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
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Frequently Asked Questions

How do I connect Freshworks CRM (Freshsales Suite) to Salesforce Marketing Cloud?
Frequently Asked Questions
You can connect Freshworks CRM (Freshsales Suite) to Salesforce Marketing Cloud in one click using ready-made templates on Integrately. It takes minutes to set up your workflow, and you can also use Integrately AI to configure custom fields and automation rules.
Can I automatically sync new contacts from Freshworks CRM to Salesforce Marketing Cloud?
Frequently Asked Questions
Can I connect Freshworks CRM (Freshsales Suite), Salesforce Marketing Cloud, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Freshworks CRM (Freshsales Suite) and Salesforce Marketing Cloud?
Frequently Asked Questions
How does Freshworks CRM handle contact updates in this integration?
Frequently Asked Questions
How does Salesforce Marketing Cloud receive data from Freshworks CRM?
Frequently Asked Questions
Can I automate this integration without any coding skills?
Frequently Asked Questions
Is the Freshworks CRM (Freshsales Suite) and Salesforce Marketing Cloud integration free?
Frequently Asked Questions
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