

Google Analytics 4 + Hotmart Integration
Integrate Google Analytics 4 to Hotmart in one click, or tell Integrately AI how you want each order handled. Track approved purchases, run analytics reports, log data in your stack, and alert your team automatically.
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Ready Workflows for Google Analytics 4 + Hotmart Integration
Track approved purchases, run analytics reports, monitor refunds, update records, and notify your team, all in just one click.
Sorry, we don’t have a ready workflow for this combination yet.
Create your workflow with Integrately AI.Simply describe what you want to automate, and Integrately AI will build it for you.
Connect more apps to your Google Analytics 4 + Hotmart flow
Sync approved purchases and analytics events with your CRM, email tools, and team chat to keep operations aligned. Pick a combination and activate it in one click.


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Mailchimp (4)
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ActiveCampaign (4)
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Google Sheets (4)
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Slack (4)
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Stripe (4)
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Zoom (4)
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When a Hotmart purchase is approved, create a conversion event in Google Analytics 4 and add a subscriber in Mailchimp.
Approved Hotmart purchases instantly trigger a conversion event in Google Analytics 4 and add a new subscriber in Mailchimp.
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When a Hotmart purchase is completed, run a report in Google Analytics 4 and update the subscriber in Mailchimp.
Completed purchases update your Google Analytics 4 reports and refresh your Mailchimp subscriber records automatically.
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When a Hotmart subscription is cancelled, create a measurement in Google Analytics 4 and remove the subscriber from Mailchimp.
Cancelled subscriptions create a tracking measurement in Google Analytics 4 and remove the contact from Mailchimp.
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When a Hotmart refund request is submitted, run a report in Google Analytics 4 and tag the customer in Mailchimp.
Submitted refund requests update your Google Analytics 4 reports and apply a refund tag in Mailchimp.
Supported triggers and actions for Google Analytics 4 and Hotmart
Mix and match to build the exact automation you need

Google Analytics 4 Triggers & Actions
Conversion event is created in Google Analytics 4
Triggers the automation when a new Conversion event is created
Try it → 
Hotmart Triggers & Actions
Instant
Purchase is approved in Hotmart
Triggers the automation when any purchase is approved
Try it → Instant
Purchase is completed in Hotmart
Triggers the automation when any purchase is successfully completed
Try it → Instant
Cart is abandoned (Producer Only) in Hotmart
Triggers the automation when a cart is abandoned by a producer
Try it → Instant
Refund request is submitted in Hotmart
Triggers the automation when a refund request is submitted
Try it → Instant
Purchase is refunded in Hotmart
Triggers the automation when any purchase is refunded
Try it → Instant
Subscription is cancelled (Producer Only) in Hotmart
Triggers the automation when a subscription is cancelled by the producer
Try it → Instant
Purchase is cancelled in Hotmart
Triggers the automation when any purchase is cancelled
Try it → Instant
Awaiting payment in Hotmart
Triggers the automation when a payment is pending or unpaid
Try it → Instant
Chargeback is processed in Hotmart
Triggers the automation when a chargeback is processed
Try it → What can you automate with Google Analytics 4 + Hotmart?
Streamline your ecommerce tracking, analytics reporting, and customer workflows with automated multi-app triggers.
🔄
Sync approved purchases to analytics events
Automatically create a conversion event in Google Analytics 4 whenever a purchase is approved in Hotmart. Keep your performance tracking synchronized with real sales.
📋
Capture every submitted transaction field
Map complete order details, customer names, and payment metadata from Hotmart into your reports and downstream tools. Eliminate partial data entry and keep records complete.
🔔
Alert your team instantly on new sales
Send instant channel messages in Slack or notifications in your CRM the moment a purchase is approved or completed in Hotmart. Keep your entire team aligned on revenue milestones.
🔀
Route workflows based on purchase tiers
Trigger different follow-up actions depending on the specific plan or product purchased in Hotmart. Segment your buyers automatically for targeted onboarding and marketing.
📝
Keep destination records fully updated
Automatically update customer profiles, deal stages, and tracking reports as transaction statuses change across your ecommerce and analytics platforms.
🔍
Add or update records without duplicates
Search for existing customer profiles before creating new ones in your connected CRM or spreadsheet tools. Prevent duplicate entries and maintain clean customer databases.
⚠️
Manage refunds and cancellations automatically
Handle subscription cancellations, refund requests, and chargebacks by updating tracking reports and customer tags in real time. Maintain accurate churn metrics effortlessly.
🌐
Extend workflows to supporting apps
Trigger multi-step pipelines that connect Hotmart and Google Analytics 4 with Mailchimp, Google Sheets, Slack, or Stripe. Automate complex cross-platform business processes.
And much more...
Who is Google Analytics 4 + Hotmart integration for?
Connecting Google Analytics 4 and Hotmart eliminates manual data entry, providing marketing and sales teams with accurate, real-time transaction and tracking insights.
Performance marketers
Sales managers
Agency account managers
E-commerce store owners
Customer success teams
Finance specialists
📈
Performance marketers
You're analyzing conversion events in Google Analytics 4 based on sales figures, but your tracking reports only update when someone manually exports data, so the conversion counts you're optimizing against are always a few hours behind — with this integration, every approved purchase creates a tracking event instantly and your campaign data stays current.
⚡
Sales managers
You need to track new Hotmart orders and trigger follow-up tasks immediately, but manual data transfers mean leads sit untouched in queues — this integration means every approved purchase triggers downstream actions instantly so your sales reps can engage buyers without delay.
📊
Agency account managers
You present campaign performance and sales metrics to clients weekly, but piecing together Hotmart revenue and Google Analytics 4 reports by hand takes hours — automating both apps means your reports compile automatically and reflect exact figures on demand.
🛒
E-commerce store owners
You're processing high transaction volumes daily, but manually logging orders across analytics and spreadsheet tools creates gaps in your financial history — connecting these apps means every completed order updates your records automatically and keeps your inventory counts accurate.
🤝
Customer success teams
You rely on purchase notifications to onboard new clients right after checkout, but delays in data handover leave new buyers waiting — with this integration, every approved purchase triggers customer onboarding workflows instantly so clients receive their access details without interruption.
📑
Finance specialists
You need a reliable history of refunds and subscriptions for accurate bookkeeping, but manual tracking leaves discrepancies in your ledgers — integrating these apps means every refund and cancellation is logged instantly and your financial records remain completely accurate.

Did you know?
Our team can create automations for you... At no extra cost!
Tell us what type of automation you want to make?
Why choose Integrately to automate Google Analytics 4 + Hotmart
Build and manage your Google Analytics 4 + Hotmart automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.
1,500+ apps connected
Connect Google Analytics 4 + Hotmart with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?
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Automation is ready
Connect Google Analytics 4 + Hotmart Now 
In Just 1 Click!
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Frequently Asked Questions
How do I connect Google Analytics 4 to Hotmart?
You can connect Google Analytics 4 to Hotmart in 1 click using ready templates or by asking Integrately AI to build the workflow. You can also integrate apps like Mailchimp, Slack, and Google Sheets without any coding.
Can I automatically track Hotmart purchases as conversion events in Google Analytics 4?
Can I connect Google Analytics 4, Hotmart, and Slack?
What is a good Zapier alternative for Google Analytics 4 and Hotmart?
How does Google Analytics 4 handle events and reports for Hotmart transactions?
Can I automate Hotmart subscription cancellations and refunds?
Do I need coding skills to automate Google Analytics 4 and Hotmart?
Is the Google Analytics 4 and Hotmart integration free?
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No worries — just send us a message and we’ll get back to you as soon as possible.
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