Google Analytics 4 + Microsoft Dynamics 365 CRM Integration

Integrate Google Analytics 4 to Microsoft Dynamics 365 CRM in one click, or tell Integrately AI how you want each conversion handled. Turn tracking data into active sales leads, update your CRM records, alert your team, and trigger follow-ups automatically.

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Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Google Analytics 4
    Conversion event is created in Google Analytics 4
  • Microsoft Dynamics 365 CRM
    Sales order is created in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Contact is updated in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Contact is created in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Account is created in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Account is updated in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Opportunity is created in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Opportunity is updated in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Case is created in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Case is updated in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Lead is created in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Lead is updated in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Quote is updated in Microsoft Dynamics 365 CRM
Arrow Right
2.
  • Google Analytics 4
    Create conversion event in Google Analytics 4
  • Google Analytics 4
    Run report in Google Analytics 4
  • Google Analytics 4
    Create a measurement in Google Analytics 4
  • Microsoft Dynamics 365 CRM
    Create lead in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Update lead in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Search lead in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Create contact in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Update contact in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Create account in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Search account in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Update account in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Search contact in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Search Currency in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Create case in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Update case in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Search case in Microsoft Dynamics 365 CRM
  • Microsoft Dynamics 365 CRM
    Get account by ID in Microsoft Dynamics 365 CRM

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Ready WorkflowsReady Workflows   for Google Analytics 4 + Microsoft Dynamics 365 CRM Integration

Capture conversion events, create CRM leads, update contact details, alert your team, and trigger follow-ups, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
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Connect more apps to your Google Analytics 4 + Microsoft Dynamics 365 CRM flow

Sync conversion and CRM data with ads, email tools, and messaging platforms to keep your entire revenue team aligned. Pick a combination and activate it in one click.

Google Analytics 4
Microsoft Dynamics 365 CRM
+
Google AdsGoogle Ads (4)
+
LinkedIn AdsLinkedIn Ads (4)
+
HubspotHubspot (4)
+
MailchimpMailchimp (4)
+
SlackSlack (4)
+
ZoomZoom (4)
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Create a Google Ads conversion when a conversion event is created in Google Analytics 4 and update Microsoft Dynamics 365 CRM
Google Analytics 4 conversion events update your Microsoft Dynamics 365 CRM records and trigger matching conversions in Google Ads automatically.
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When a Google Analytics 4 conversion event occurs, create a Microsoft Dynamics 365 CRM lead and add the customer to Google Ads
Every Google Analytics 4 conversion event instantly creates a Microsoft Dynamics 365 CRM lead and updates your Google Ads customer list.
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If a Google Analytics 4 conversion event matches high value, create a priority lead in Microsoft Dynamics 365 CRM and update Google Ads
High-value Google Analytics 4 conversions create priority leads in Microsoft Dynamics 365 CRM and adjust ad campaigns in Google Ads.
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Use ChatGPT to analyse Google Analytics 4 conversion events, create Microsoft Dynamics 365 CRM leads, and log conversions in Google Ads
ChatGPT qualifies Google Analytics 4 conversion events before creating Microsoft Dynamics 365 CRM leads and updating Google Ads.

Supported triggers and actions for Google Analytics 4 and Microsoft Dynamics 365 CRM

Mix and match to build the exact automation you need

Google Analytics 4
Google Analytics 4 Triggers & Actions
Conversion event is created in Google Analytics 4
Triggers the automation when a new Conversion event is created
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Create conversion event in Google Analytics 4
Convert leads into potential clients based on pre-defined rules
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Run report in Google Analytics 4
Runs a report
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Create a measurement in Google Analytics 4
Creates a new measurement
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Microsoft Dynamics 365 CRM
Microsoft Dynamics 365 CRM Triggers & Actions
Sales order is created in Microsoft Dynamics 365 CRM
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Contact is updated in Microsoft Dynamics 365 CRM
Triggers the automation when a contact is updated
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Contact is created in Microsoft Dynamics 365 CRM
Triggers the automation when a new contact is created
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Account is created in Microsoft Dynamics 365 CRM
Triggers the automation when a new account is created
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Account is updated in Microsoft Dynamics 365 CRM
Triggers the automation when an account is updated
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Opportunity is created in Microsoft Dynamics 365 CRM
Triggers the automation when any opportunity is updated
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Opportunity is updated in Microsoft Dynamics 365 CRM
Triggers the automation when any opportunity is updated
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Case is created in Microsoft Dynamics 365 CRM
Triggers the automation when a new case is created
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Case is updated in Microsoft Dynamics 365 CRM
Triggers the automation when any case is updated
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Lead is created in Microsoft Dynamics 365 CRM
Triggers the automation when a new lead is created
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Lead is updated in Microsoft Dynamics 365 CRM
Triggers the automation when the lead information is updated
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Quote is updated in Microsoft Dynamics 365 CRM
Triggers the automation when any quote is updated
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Create lead in Microsoft Dynamics 365 CRM
Generates new leads for potential customers
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Update lead in Microsoft Dynamics 365 CRM
Updates the lead information
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Search lead in Microsoft Dynamics 365 CRM
Retrieves information for a particular lead
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Create contact in Microsoft Dynamics 365 CRM
Adds a new contact to the database
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Update contact in Microsoft Dynamics 365 CRM
Updates contact information with new details
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Create account in Microsoft Dynamics 365 CRM
Generates a new account
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Search account in Microsoft Dynamics 365 CRM
Searches for account information
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Update account in Microsoft Dynamics 365 CRM
Updates account information
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Search contact in Microsoft Dynamics 365 CRM
Finds and retrieves contact information
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Search Currency in Microsoft Dynamics 365 CRM
Searches for a currency
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Create case in Microsoft Dynamics 365 CRM
Generates a new case entry
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Update case in Microsoft Dynamics 365 CRM
Updates case details based on new information received
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Search case in Microsoft Dynamics 365 CRM
Searches for a case record
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Get account by ID in Microsoft Dynamics 365 CRM
Try it →

What can you automate with Google Analytics 4 + Microsoft Dynamics 365 CRM?

Turn website analytics into actionable CRM pipelines, keep contact records updated, and streamline your sales operations.

What you can automate?
🎯
Create CRM leads from website conversions automatically
Turn every Google Analytics 4 conversion event into a new lead in Microsoft Dynamics 365 CRM instantly. Eliminate manual data entry and ensure zero inbound leads are missed.
📋
Capture every submitted conversion detail
Map all available Google Analytics 4 event parameters into your Microsoft Dynamics 365 CRM contact fields. Your CRM records become a complete picture of user behavior.
🔔
Alert your sales team in real time
Notify your team the moment a high-value conversion event occurs in Google Analytics 4. Sales reps can engage prospects while interest and engagement are at their peak.
🔀
Route leads based on conversion criteria
Evaluate conversion attributes in Google Analytics 4 and assign leads to specific sales reps or priority tiers in Microsoft Dynamics 365 CRM automatically.
🔄
Keep contact records synchronized as data changes
Update existing Microsoft Dynamics 365 CRM contact records whenever repeat conversion events occur in Google Analytics 4. Keep customer history current across platforms.
🔍
Search and update instead of creating duplicates
Check if a contact already exists in Microsoft Dynamics 365 CRM before creating a new record from a Google Analytics 4 conversion event. Maintain a clean database.
Handle later status changes and deal updates
Trigger automated CRM updates when customer conversion statuses change or when deals progress through your pipeline stages in Microsoft Dynamics 365 CRM.
🔌
Extend your workflow to messaging and marketing apps
Connect Google Analytics 4 and Microsoft Dynamics 365 CRM with tools like Slack or Mailchimp to notify teams and add subscribers in a single multi-step automation.
And much more...

Who is Google Analytics 4 + Microsoft Dynamics 365 CRM integration for?

Connecting Google Analytics 4 and Microsoft Dynamics 365 CRM eliminates manual data entry, bridging website tracking data with active CRM pipelines for sales and marketing teams.

Performance marketers
Performance marketers
Sales development reps
Sales development reps
Account managers
Account managers
Demand generation leads
Demand generation leads
Revenue operations specialists
Revenue operations specialists
Data analysts
Data analysts
📈
Performance marketers
You analyze campaign conversions in Google Analytics 4, but your CRM report only updates when someone manually exports lead lists, so your optimization metrics are always hours behind — with this integration, every conversion lands in your CRM instantly and your campaign data stays current.
Sales development reps
You need to reach out to inbound website leads while their interest is high, but waiting for manual lead creation leaves prospects sitting unassigned for hours — this integration means every conversion event creates a CRM lead immediately so you can follow up first.
📊
Account managers
You present conversion performance to clients, but tracking numbers and CRM records never quite match because updates are done by hand — automating both apps means client dashboards and CRM records stay synchronized without manual reconciliation.
🚀
Demand generation leads
Your website traffic volume is too high for anyone to log every conversion by hand, resulting in missed leads and untracked form submissions — this integration means every conversion event populates your CRM records automatically.
🔄
Revenue operations specialists
You depend on website tracking data to trigger downstream sales workflows, but delayed handoffs between analytics and CRM create pipeline bottlenecks — connecting these apps means lead records update the moment a conversion occurs.
📁
Data analysts
You rely on a complete historical record of user conversions, but manual data entry leads to missing contact entries and incomplete activity logs — automating both apps means every conversion event is logged accurately in your CRM.
Our team

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Why choose Integrately to automate Google Analytics 4 + Microsoft Dynamics 365 CRM

Build and manage your Google Analytics 4 + Microsoft Dynamics 365 CRM automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Google Analytics 4 + Microsoft Dynamics 365 CRM with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
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2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Google Analytics 4 to Microsoft Dynamics 365 CRM?
Frequently Asked Questions
You can connect Google Analytics 4 to Microsoft Dynamics 365 CRM instantly using ready workflows on Integrately. Link your accounts in 1-click or use Integrately AI to set up your integration alongside tools like Slack, Hubspot, and Mailchimp.
Can I automatically create Microsoft Dynamics 365 CRM leads from Google Analytics 4 conversion events?
Frequently Asked Questions
Can I connect Google Analytics 4, Microsoft Dynamics 365 CRM, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Google Analytics 4 and Microsoft Dynamics 365 CRM?
Frequently Asked Questions
How does Google Analytics 4 handle conversion events in this integration?
Frequently Asked Questions
Can I update existing Microsoft Dynamics 365 CRM contacts from analytics data?
Frequently Asked Questions
Do I need coding skills to automate Google Analytics 4 and Microsoft Dynamics 365 CRM?
Frequently Asked Questions
Is the Google Analytics 4 and Microsoft Dynamics 365 CRM integration free?
Frequently Asked Questions
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