Google Analytics + Hotmart Integration

Integrate Google Analytics to Hotmart in one click, or tell Integrately AI how you want each purchase handled. Create measurements, run reports, update goals, and track your online sales automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Google Analytics
    Goal is created in Google Analytics
  • Hotmart
    Purchase is approved in Hotmart Instant
  • Hotmart
    Purchase is completed in Hotmart Instant
  • Hotmart
    Purchase overdue in Hotmart Instant
  • Hotmart
    Cart is abandoned (Producer Only) in Hotmart Instant
  • Hotmart
    Refund request is submitted in Hotmart Instant
  • Hotmart
    Purchase is refunded in Hotmart Instant
  • Hotmart
    Subscription is cancelled (Producer Only) in Hotmart Instant
  • Hotmart
    Purchase is cancelled in Hotmart Instant
  • Hotmart
    Awaiting payment in Hotmart Instant
  • Hotmart
    Purchase is expired in Hotmart Instant
  • Hotmart
    Chargeback is processed in Hotmart Instant
  • Hotmart
    Plan is changed in Hotmart Instant
Arrow Right
2.
  • Google Analytics
    Create a measurement in Google Analytics
  • Google Analytics
    Run report in Google Analytics
  • Google Analytics
    Update goal in Google Analytics
  • Google Analytics
    Get goal by id in Google Analytics

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Ready WorkflowsReady Workflows   for Google Analytics + Hotmart Integration

Track approved purchases, run reports on completed orders, update sales goals, and measure conversions, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
Got a different task in mind? Describe it

Create your workflow with Integrately AI.
Simply describe what you want to automate, and Integrately AI will build it for you.

Connect more apps to your Google Analytics + Hotmart flow

Sync customer data to CRMs, notify your team on messaging channels, and update spreadsheets as orders complete. Pick a combination and activate it in one click.

Google Analytics
Hotmart
+
MailchimpMailchimp (4)
+
ActiveCampaignActiveCampaign (4)
+
MetaMeta (3)
+
Google SheetsGoogle Sheets (4)
+
SlackSlack (4)
+
StripeStripe (3)
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When a purchase is approved in Hotmart, create a Google Analytics measurement and add a subscriber in Mailchimp.
Approved Hotmart purchases trigger a new Google Analytics measurement and add the customer as a subscriber in Mailchimp automatically.
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When a purchase is completed in Hotmart, run a report in Google Analytics and send a welcome email in Mailchimp.
Completed Hotmart orders run analytics reports and trigger automated welcome messages in Mailchimp instantly.
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When a subscription is cancelled in Hotmart, update your Google Analytics goal and unsubscribe the contact in Mailchimp.
Subscription cancellations in Hotmart update your Google Analytics goals and remove members from your Mailchimp list.
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Use ChatGPT to analyse purchase feedback from Hotmart, create a Google Analytics measurement, and add a tagged subscriber in Mailchimp.
ChatGPT analyses Hotmart purchase feedback before updating Google Analytics and adding tagged subscribers in Mailchimp.

Supported triggers and actions for Google Analytics and Hotmart

Mix and match to build the exact automation you need

Google Analytics
Google Analytics Triggers & Actions
Goal is created in Google Analytics
Triggers the automation when a new goal is added
Try it →
Create a measurement in Google Analytics
Creates a new measurement
Try it →
Run report in Google Analytics
Runs a report
Try it →
Update goal in Google Analytics
Updates the goal based on new information
Try it →
Get goal by id in Google Analytics
Retrieves a goal's information using its id
Try it →
Hotmart
Hotmart Triggers & Actions
Instant
Purchase is approved in Hotmart
Triggers the automation when any purchase is approved
Try it →
Instant
Purchase is completed in Hotmart
Triggers the automation when any purchase is successfully completed
Try it →
Instant
Purchase overdue in Hotmart
Triggers the automation when a purchase becomes overdue
Try it →
Instant
Cart is abandoned (Producer Only) in Hotmart
Triggers the automation when a cart is abandoned by a producer
Try it →
Instant
Refund request is submitted in Hotmart
Triggers the automation when a refund request is submitted
Try it →
Instant
Purchase is refunded in Hotmart
Triggers the automation when any purchase is refunded
Try it →
Instant
Subscription is cancelled (Producer Only) in Hotmart
Triggers the automation when a subscription is cancelled by the producer
Try it →
Instant
Purchase is cancelled in Hotmart
Triggers the automation when any purchase is cancelled
Try it →
Instant
Awaiting payment in Hotmart
Triggers the automation when a payment is pending or unpaid
Try it →
Instant
Purchase is expired in Hotmart
Triggers the automation when any purchase expires
Try it →
Instant
Chargeback is processed in Hotmart
Triggers the automation when a chargeback is processed
Try it →
Instant
Plan is changed in Hotmart
Triggers the automation when a plan is changed
Try it →
No action is available

What can you automate with Google Analytics + Hotmart?

Streamline your online business by connecting website traffic insights directly to your e-commerce transactions and customer workflows.

What you can automate?
Create Google Analytics measurements on purchase approval
Trigger a Google Analytics measurement automatically the moment a purchase is approved in Hotmart, eliminating manual data logging and ensuring accurate conversion attribution.
📋
Capture complete checkout and transaction details
Map all available Hotmart purchase attributes, custom fields, and product details straight into your Google Analytics reports and connected business tools.
🔔
Alert your sales and support teams instantly
Send instant notifications to your Slack channels or team email inboxes whenever a high-value order is completed or a refund request is submitted.
🔀
Route transactions based on product tiers
Branch your automation workflows conditionally according to purchased plan types, product categories, or customer value segments.
🔄
Keep goals and tracking records up to date
Update existing Google Analytics goals and measurement records in real time whenever subscription renewals or plan modifications occur.
🔍
Upsert customer records without duplicates
Intelligently search and update existing records in your destination apps rather than creating redundant entries for recurring buyers.
🏷️
Manage complex subscription lifecycle events
Automate responses to cart abandonments, subscription cancellations, overdue payments, chargebacks, and refund requests seamlessly.
🔗
Extend your workflow to Google Sheets and Mailchimp
Connect your core analytics and e-commerce flow directly to Google Sheets, Mailchimp, or active marketing tools for robust multi-step execution.
And much more...

Who is Google Analytics + Hotmart integration for?

Online course creators, digital marketers, and e-commerce business owners who need real-time sales tracking and accurate website traffic attribution without manual data entry.

Performance marketers
Performance marketers
Customer success managers
Customer success managers
Agency account directors
Agency account directors
E-commerce store managers
E-commerce store managers
Sales operations specialists
Sales operations specialists
Finance and accounting teams
Finance and accounting teams
📈
Performance marketers
You're analysing traffic sources in Google Analytics, but your conversion data only updates when someone manually exports sales reports, so the metrics you're optimising against are always a few hours behind — with this integration, every approved purchase creates a measurement instantly and your campaign reports stay current.
Customer success managers
You're monitoring user engagement in Google Analytics, but subscription cancellations in Hotmart go unnoticed until support tickets pile up, so you miss the window to intervene — automating both apps means every cancellation updates goals immediately and your team receives instant alerts.
📊
Agency account directors
You're reviewing client website traffic in Google Analytics, but linking store transactions requires manual cross-referencing, so your weekly progress decks always lack real-time revenue attribution — connecting these apps means every completed purchase updates your tracking seamlessly and client reporting is always accurate.
🛍️
E-commerce store managers
You're tracking daily sales volume in Google Analytics, but high transaction counts make manual record-keeping impossible, so your inventory and traffic data frequently fall out of sync — automating both apps means every approved purchase logs instantly and your operational records remain flawless.
🤝
Sales operations specialists
You're evaluating conversion funnels in Google Analytics, but customer onboarding depends on manual handoffs after Hotmart checkouts, so qualified buyers wait too hours for follow-up — this integration means every new purchase triggers downstream tasks instantly and your sales pipeline moves without delay.
📑
Finance and accounting teams
You're reconciling transaction data against traffic sources in Google Analytics, but missing refund records create persistent audit discrepancies, so your financial history always has gaps — automating both apps means every refund request updates your tracking records reliably and your books stay balanced.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Google Analytics + Hotmart

Build and manage your Google Analytics + Hotmart automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Google Analytics + Hotmart with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Google Analytics to Hotmart?
Frequently Asked Questions
You can connect Google Analytics to Hotmart in one click using pre-built templates or Integrately AI. Pair them with tools like Mailchimp, Google Sheets, and Slack to streamline your business workflow in minutes.
Can I automatically create Google Analytics measurements when a Hotmart purchase is approved?
Frequently Asked Questions
Can I connect Google Analytics, Hotmart, and Google Sheets?
Frequently Asked Questions
What is a good Zapier alternative for Google Analytics and Hotmart?
Frequently Asked Questions
How do Google Analytics goals sync with Hotmart transactions?
Frequently Asked Questions
How does Hotmart handle subscription cancellations and refunds in automations?
Frequently Asked Questions
Can I automate Google Analytics and Hotmart workflows without coding?
Frequently Asked Questions
Is the Google Analytics and Hotmart integration free?
Frequently Asked Questions
Didn't find the answer you were looking for?
Didn't find the answer you were looking for?
No worries — just send us a message and we’ll get back to you as soon as possible.

Want to automate something else in your workflow?

You Can Also Connect Google Analytics or Hotmart With 1500+ Other Apps

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