Google Analytics + LeadSquared Integration

Integrate Google Analytics to LeadSquared in one click, or tell Integrately AI how you want each lead handled. Track conversions, create or update leads in your CRM, and trigger follow-ups automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Google Analytics
    Goal is created in Google Analytics
  • LeadSquared
    Lead is submitted on landing page in LeadSquared Instant
  • LeadSquared
    New lead is created in LeadSquared Instant
  • LeadSquared
    Lead is updated in LeadSquared Instant
  • LeadSquared
    New activity is created for lead in LeadSquared Instant
Arrow Right
2.
  • Google Analytics
    Create a measurement in Google Analytics
  • Google Analytics
    Run report in Google Analytics
  • Google Analytics
    Update goal in Google Analytics
  • Google Analytics
    Get goal by id in Google Analytics
  • LeadSquared
    Create or Update Lead in LeadSquared
  • LeadSquared
    Search lead in LeadSquared
  • LeadSquared
    Add Lead to a Static List in LeadSquared
  • LeadSquared
    Search lead by email in LeadSquared
  • LeadSquared
    Search lead by phone number in LeadSquared
  • LeadSquared
    Search user by email in LeadSquared
  • LeadSquared
    Create task on lead in LeadSquared
  • LeadSquared
    Create activity for lead in LeadSquared
  • LeadSquared
    Post a sales activity to a lead in LeadSquared

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Ready WorkflowsReady Workflows   for Google Analytics + LeadSquared Integration

Capture website goals, create leads in your CRM, update lead statuses, and trigger follow-ups, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
Got a different task in mind? Describe it

Create your workflow with Integrately AI.
Simply describe what you want to automate, and Integrately AI will build it for you.

Connect more apps to your Google Analytics + LeadSquared flow

Add messaging, forms, email marketing, scheduling, and spreadsheets to extend your conversion tracking and CRM workflows. Pick a combination and activate it in one click.

Google Analytics
LeadSquared
+
Facebook Lead AdsFacebook Lead Ads (4)
+
TypeformTypeform (4)
+
MailchimpMailchimp (4)
+
CalendlyCalendly (4)
+
SlackSlack (4)
+
Google SheetsGoogle Sheets (4)
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When a goal is created in Google Analytics, create or update the lead in LeadSquared, and capture Facebook Lead Ads details
Website conversion goals from Google Analytics create or update LeadSquared records instantly while pulling in Facebook Lead Ads campaign details.
F
L
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When a new lead is created in Facebook Lead Ads, create or update the lead in LeadSquared, and measure the event in Google Analytics
New Facebook Lead Ads submissions update your LeadSquared CRM and send a measurement to Google Analytics automatically.
G
L
F
When a goal is created in Google Analytics, search the lead by email in LeadSquared, and post the campaign data to Facebook Lead Ads
Search existing LeadSquared profiles by email when Google Analytics goals are met and sync audience metrics to Facebook Lead Ads.
L
G
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When a lead is updated in LeadSquared, run a report in Google Analytics, and sync the lead data to Facebook Lead Ads
Updated LeadSquared records trigger a Google Analytics report run and sync lead attributes back to Facebook Lead Ads.

Supported triggers and actions for Google Analytics and LeadSquared

Mix and match to build the exact automation you need

Google Analytics
Google Analytics Triggers & Actions
Goal is created in Google Analytics
Triggers the automation when a new goal is added
Try it →
Create a measurement in Google Analytics
Creates a new measurement
Try it →
Run report in Google Analytics
Runs a report
Try it →
Update goal in Google Analytics
Updates the goal based on new information
Try it →
Get goal by id in Google Analytics
Retrieves a goal's information using its id
Try it →
LeadSquared
LeadSquared Triggers & Actions
Instant
Lead is submitted on landing page in LeadSquared
Triggers the automation when a lead is submitted on a landing page
Try it →
Instant
New lead is created in LeadSquared
Triggers the automation when a new lead is added to the system
Try it →
Instant
Lead is updated in LeadSquared
Triggers the automation when the lead information is updated
Try it →
Instant
New activity is created for lead in LeadSquared
Triggers the automation when a new follow-up activity is created for a lead
Try it →
Create or Update Lead in LeadSquared
Creates or updates a lead
Try it →
Search lead in LeadSquared
Retrieves information for a particular lead
Try it →
Add Lead to a Static List in LeadSquared
Adds a lead to a static list for targeted marketing purposes
Try it →
Search lead by email in LeadSquared
Retrieves information for a particular lead using their email
Try it →
Search lead by phone number in LeadSquared
Searches for a lead using a phone number
Try it →
Search user by email in LeadSquared
Retrieves user information based on their email address
Try it →
Create task on lead in LeadSquared
Creates a task for a particular lead
Try it →
Create activity for lead in LeadSquared
Schedule a follow-up activity for the lead
Try it →
Post a sales activity to a lead in LeadSquared
Posts a sales activity to a lead
Try it →

What can you automate with Google Analytics + LeadSquared?

Streamline your conversion tracking and CRM workflows by connecting website events directly to lead management actions.

What you can automate?
🎯
Sync website goals into CRM leads
Automatically trigger a new lead in LeadSquared the moment a goal is created in Google Analytics. Eliminate manual data entry and ensure zero conversion delay.
📋
Capture every submitted field and parameter
Map available Google Analytics goal parameters and campaign tags into separate LeadSquared custom fields. Your CRM records become a richer source for sales follow-up.
🔔
Alert your team the moment it happens
Dispatch instant notifications to your sales channels whenever a high-value conversion goal is reached and a new lead is created in LeadSquared.
🔀
Route leads based on submitted criteria
Perform conditional checks on incoming Google Analytics goal data to assign leads to specific static lists or sales queues in LeadSquared.
🔄
Keep your CRM records up to date
Automatically update existing LeadSquared profiles whenever subsequent goal events or status changes occur in Google Analytics.
🔍
Search and update instead of creating duplicates
Search existing lead records by email or phone number in LeadSquared before creating entries, preventing duplicate contacts from website conversions.
⏱️
Handle later status changes and reports
Run automated reports in Google Analytics and update lead stages in LeadSquared when conversion statuses evolve over time.
🔌
Extend your flow to messaging and sheets
Connect your Google Analytics and LeadSquared workflow to Slack, Google Sheets, or email tools to keep all stakeholders informed.
And much more...

Who is Google Analytics + LeadSquared integration for?

Marketing and sales professionals connect Google Analytics and LeadSquared to eliminate manual data entry, eliminate reporting delays, and ensure every conversion reaches the CRM instantly.

Performance marketers
Performance marketers
Sales managers
Sales managers
Agency account managers
Agency account managers
High-volume sales teams
High-volume sales teams
Business development reps
Business development reps
Data operations specialists
Data operations specialists
📈
Performance marketers
You're reviewing campaign metrics in Google Analytics but your CRM pipeline tracking only updates when someone manually exports leads, so the conversion counts you're optimising against are always a few hours behind — with this integration, every new goal creates a lead instantly and your data stays current.
Sales managers
You need to assign high-intent website leads to reps immediately, but tracking data sits trapped in analytics reports until someone reviews them — this integration means every conversion goal triggers a CRM lead creation instantly so your team can follow up without delay.
📊
Agency account managers
You answer to clients who want to see real-time progress on campaign conversions, but reconciling website metrics with CRM records takes hours of manual work every week — connecting these apps means every website goal flows straight into LeadSquared so your client reporting is always accurate.
🚀
High-volume sales teams
Your website traffic is generating hundreds of conversions daily, but your team cannot keep up with manually copying analytics events into LeadSquared records — automating both apps means every conversion creates or updates a lead record instantly without manual intervention.
🤝
Business development reps
You depend on website conversion data reaching LeadSquared so you can initiate outreach while prospects are active, but delayed data handoffs mean you reach out after interest has cooled — with this integration, every conversion goal alerts your CRM immediately for timely outreach.
🗂️
Data operations specialists
You need a reliable conversion history in your CRM, but manual export errors keep leaving gaps between your website analytics and lead database — automating this workflow means every single website goal and lead attribute syncs reliably without missing records.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Google Analytics + LeadSquared

Build and manage your Google Analytics + LeadSquared automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Google Analytics + LeadSquared with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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in $19.99

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Frequently Asked Questions

How do I connect Google Analytics to LeadSquared?
Frequently Asked Questions
You can connect Google Analytics to LeadSquared using 1-click automations on Integrately. Start with a ready template or ask Integrately AI to build the workflow and map your fields in seconds.
Can I automatically create LeadSquared leads from Google Analytics goals?
Frequently Asked Questions
Can I connect Google Analytics, LeadSquared, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Google Analytics and LeadSquared?
Frequently Asked Questions
How does Google Analytics handle conversion goals in this integration?
Frequently Asked Questions
How does LeadSquared process leads received from Google Analytics?
Frequently Asked Questions
Do I need coding skills to automate Google Analytics and LeadSquared?
Frequently Asked Questions
Is the Google Analytics and LeadSquared integration free?
Frequently Asked Questions
Didn't find the answer you were looking for?
Didn't find the answer you were looking for?
No worries — just send us a message and we’ll get back to you as soon as possible.

Want to automate something else in your workflow?

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