Google Analytics + Lob Integration
Integrate Google Analytics to Lob in one click, or tell Integrately AI how you want each conversion handled. Verify addresses, send targeted direct mail letters and postcards, and update your campaign stats automatically.
Free forever.Use premium features free for 14 days.1.
Goal is created in Google Analytics
2.
- Create a measurement in Google Analytics
- Run report in Google Analytics
- Update goal in Google Analytics
- Get goal by id in Google Analytics
Send letter in Lob- Send postcard in Lob
- Verify US address in Lob
- Verify international address in Lob
Trusted by experts at...
Ready Workflows for Google Analytics + Lob Integration
Trigger direct mail campaigns from website conversions, verify customer addresses, send personalized postcards, and track your marketing reach, all in just one click.
Sorry, we don’t have a ready workflow for this combination yet.
Create your workflow with Integrately AI.Simply describe what you want to automate, and Integrately AI will build it for you.
Connect more apps to your Google Analytics + Lob flow
Capture customer data from your store or forms, log details in sheets, notify your team, and trigger targeted follow-up mailers. Pick a combination and activate it in one click.
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Shopify (3)
Shopify (3) +
Mailchimp (3)
Mailchimp (3) +
Stripe (3)
Stripe (3) +
Google Sheets (3)
Google Sheets (3) +
HubSpot (3)
HubSpot (3) +
Slack (3)
Slack (3) G
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When a goal is created in Google Analytics, send a postcard in Lob and create a customer in Shopify.
Every Google Analytics conversion triggers a Lob postcard and registers a new customer in Shopify automatically.
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When a goal is created in Google Analytics, verify the US address in Lob and create an order in Shopify.
Verify customer addresses via Lob upon a Google Analytics goal completion and log the order in Shopify.
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When a goal is created in Google Analytics, send a letter in Lob and create a product in Shopify.
Automate physical mail dispatch via Lob and update your Shopify product catalog when a website goal is met.
Supported triggers and actions for Google Analytics and Lob
Mix and match to build the exact automation you need
Google Analytics Triggers & Actions
Lob Triggers & Actions
What can you automate with Google Analytics + Lob?
Connect website goal conversions directly to automated physical mail campaigns, address verification, and tracking updates.
📬
Trigger direct mail from website goals
Send physical postcards or letters via Lob the exact moment a visitor completes a goal in Google Analytics. Remove manual printing trips and postal delays entirely.
📍
Verify recipient addresses automatically
Validate US and international mailing addresses using Lob before dispatching physical mailers from Google Analytics goal triggers. Prevent returned mail and wasted postage.
🔔
Alert your team instantly on conversion
Notify your marketing or fulfillment channels the second a high-value website goal is achieved. Keep your entire team aligned on incoming direct mail campaigns.
🔀
Route mailers based on submitted data
Send different letter templates or postcards through Lob depending on specific goal values or traffic sources recorded in Google Analytics.
📝
Keep tracking stats and goals updated
Update goal parameters or run reports in Google Analytics as physical mail dispatch statuses change in Lob. Maintain perfect data synchronization across platforms.
🔄
Prevent duplicate mailer dispatches
Check existing records before sending physical letters or postcards, ensuring each unique Google Analytics conversion receives exactly one targeted mailer.
📋
Manage address verification exceptions
Handle unverified international or US addresses gracefully by updating tracking records and notifying staff when recipient details require review.
⚡
Extend your workflow to Slack
Connect Google Analytics and Lob to Slack, notifying your team channel automatically whenever a physical mailer is dispatched for a web conversion.
And much more...
Who is Google Analytics + Lob integration for?
Digital marketers, campaign managers, and e-commerce leaders streamline direct mail follow-ups and website conversion tracking without touching spreadsheets or postal equipment.
Performance marketers
E-commerce managers
Growth strategists
Marketing operations teams
Sales development reps
Campaign analysts
📈
Performance marketers
You're reviewing traffic stats and goal completions in Google Analytics, but direct mail follow-ups sit in a manual queue until someone exports the lists — with this integration, every new conversion triggers a Lob postcard instantly and your campaigns stay timely.
🛍️
E-commerce managers
You monitor online store checkouts and traffic sources in Google Analytics, but physical mail promotions require tedious manual address checks and printer setups — automating both apps means every completed goal triggers verified Lob mailers automatically without delay.
🚀
Growth strategists
You rely on conversion metrics from Google Analytics to plan multi-channel campaigns, but offline direct mail execution lags behind web data — this integration means direct mail letters dispatch the exact moment website goals convert.
⚙️
Marketing operations teams
You manage high volumes of web traffic and conversion data in Google Analytics, but physical mail fulfillment creates repetitive administrative bottlenecks — connecting these apps means address verification and letter dispatch run completely on autopilot.
🎯
Sales development reps
You depend on inbound lead generation tracked in Google Analytics to initiate outreach, but postal follow-ups arrive days after prospects convert — this integration means physical welcome packets are mailed immediately upon goal completion.
📊
Campaign analysts
You compile performance reports from Google Analytics, but tracking offline direct mail attribution leaves frustrating gaps in your data history — automating both apps means every conversion and mailer dispatch is logged with complete reliability.
Did you know?
Our team can create automations for you... At no extra cost!
Tell us what type of automation you want to make?
Why choose Integrately to automate Google Analytics + Lob
Build and manage your Google Analytics + Lob automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.
1,500+ apps connected
Connect Google Analytics + Lob with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?
1
Select Automation
2
Connect Accounts
3
Automation is ready
Connect Google Analytics + Lob Now 
In Just 1 Click!
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😍
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Frequently Asked Questions
How do I connect Google Analytics to Lob?
You can connect Google Analytics to Lob in 1-click using ready-made templates on Integrately. Choose a template, connect your accounts, and let Integrately AI handle the setup.
Can I trigger direct mail postcards when a goal is created in Google Analytics?
Can I connect Google Analytics, Lob, and Slack?
What is a good Zapier alternative for Google Analytics and Lob?
How does Google Analytics handle goal tracking for direct mail triggers?
Can Lob verify international addresses automatically during automation?
Do I need coding skills to set up Google Analytics and Lob automations?
Is the Google Analytics and Lob integration free?
Didn't find the answer you were looking for?
No worries — just send us a message and we’ll get back to you as soon as possible.
Want to automate something else in your workflow?
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