Google Forms + Lofty Integration

Integrate Google Forms to Lofty in one click, or tell Integrately AI how you want each lead handled. Capture form submissions, create leads, update records, and trigger follow-ups automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Google Forms
    Response is created in Google Forms
  • Lofty
    Transaction is created or updated in Lofty Instant
  • Lofty
    Lead is created or updated in Lofty Instant
  • Lofty
    Lead pipeline is changed in Lofty Instant
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2.
  • Google Forms
    Create response in Google Forms
  • Google Forms
    Search response using column and value in Google Forms
  • Lofty
    Get transaction by lead id and transaction id in Lofty
  • Lofty
    Create transaction in Lofty
  • Lofty
    Update transaction in Lofty
  • Lofty
    Create lead in Lofty
  • Lofty
    Update lead in Lofty
  • Lofty
    Search lead in Lofty
  • Lofty
    Add note in Lofty
  • Lofty
    Get lead by Id in Lofty

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Ready Workflows Ready Workflows for Google Forms + Lofty Integration

Capture form submissions, create leads, update records, log notes, and trigger follow-ups, all in just one click.

Most popular automationmost-popular-automations
Google Forms + Lofty Integration

Create Lofty lead for new Google Forms response

When someone completes your Google Forms, a new lead is automatically created in your Lofty. This way, you can quickly follow up with the response and turn them into a customer!

Plus, all of the information from the Google Forms is automatically populated in the new lead, so you don't have to waste time manually entering data. Thus, having a Google Forms - Lofty integration set up makes it easy to manage your customer relationships and grow your business.
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Got a different task in mind? Describe it

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Google Forms + Lofty flow

Sync your leads and form responses with spreadsheets, email marketing, calendars, and document signing tools. Pick a combination and activate it in one click.

Google Forms
Lofty
+
Google SheetsGoogle Sheets (3)
+
MailchimpMailchimp (3)
+
GmailGmail (3)
+
Google CalendarGoogle Calendar (3)
+
CalendlyCalendly (3)
+
DocuSignDocuSign (3)
G
L
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Create a Lofty lead for every Google Forms response, and log the submission in Google Sheets.
New form submissions instantly create leads in Lofty and record the details in Google Sheets without manual data entry.
L
G
G
When a lead is created or updated in Lofty, search response in Google Forms and update the matching row in Google Sheets.
Keep your tracking sheets synchronized whenever lead information changes in Lofty or new responses arrive.
G
L
G
Create a transaction in Lofty from a Google Forms response, and record the entry in Google Sheets.
New form responses automatically establish transaction records in Lofty and populate your Google Sheets tracking records.

Supported triggers and actions for Google Forms and Lofty

Mix and match to build the exact automation you need

Google Forms
Google Forms Triggers & Actions
Response is created in Google Forms
Triggers the automation when a response is submitted
Try it →
Create response in Google Forms
Generates a response based on pre-set parameters and conditions
Try it →
Search response using column and value in Google Forms
Searches for a response using a column and value
Try it →
Lofty
Lofty Triggers & Actions
Instant
Transaction is created or updated in Lofty
Triggers the automation when a transaction is created or updated
Try it →
Instant
Lead is created or updated in Lofty
Triggers the automation when a lead is created or updated
Try it →
Instant
Lead pipeline is changed in Lofty
Triggers the automation when the pipeline associated with the lead is changed
Try it →
Get transaction by lead id and transaction id in Lofty
Try it →
Create transaction in Lofty
Try it →
Update transaction in Lofty
Try it →
Create lead in Lofty
Triggers the automation when a new lead is created
Try it →
Update lead in Lofty
Updates the lead information
Try it →
Search lead in Lofty
Retrieves information for a particular lead
Try it →
Add note in Lofty
Adds a note
Try it →
Get lead by Id in Lofty
Retrieves a lead's information based on their id
Try it →

What can you automate with Google Forms + Lofty?

Streamline your real estate operations by connecting form responses directly to lead creation, updates, and tracking workflows.

What you can automate?
🎯
Create Lofty leads from Google Forms responses automatically
Turn every new form submission into a populated lead record in Lofty without manual copy-pasting. Contact details and preferences transfer instantly.
📝
Capture every submitted questionnaire field
Map all custom form questions and answers into your CRM notes and fields instead of just basic names and email addresses. Your lead profiles capture complete client context.
🔔
Alert agents the moment a submission arrives
Notify the right team member instantly when a prospective buyer or seller completes your intake questionnaire. Response times improve across your entire agency.
🔀
Route leads based on submitted criteria
Send buyers to residential agents and sellers to listing specialists depending on the options selected in your form responses. Client routing happens automatically.
🔄
Keep lead records updated as details change
Synchronize modified form responses with existing CRM profiles so your agent notes and client contact information stay completely aligned.
🔍
Search and update instead of creating duplicates
Check whether a submitting contact already exists in your CRM before creating a new record. Existing leads receive updated notes instead of duplicate entries.
📑
Handle transaction pipeline stage updates
Track client progression through escrow and closing stages by connecting form milestones directly to pipeline changes in your real estate platform.
📊
Extend form data into your spreadsheet tracker
Send every new form submission into Google Sheets alongside your CRM lead creation to maintain a secondary backup and reporting log.
And much more...

Who is Google Forms + Lofty integration for?

Real estate agents, brokers, and transaction coordinators streamline lead management and client onboarding by connecting form submissions directly to their core platform.

Real estate analysts
Real estate analysts
Sales agents
Sales agents
Client relations managers
Client relations managers
Lead generation specialists
Lead generation specialists
Transaction coordinators
Transaction coordinators
Operations teams
Operations teams
📈
Real estate analysts
You're compiling submission metrics from intake forms but your CRM reports only update when someone manually exports records, so the conversion counts you're reviewing are always a few hours behind — with this integration, every new response lands in your system instantly and your reporting stays current.
Sales agents
You need to follow up with prospective home buyers immediately, but notification delays mean leads sit untouched in your inbox for hours — with this integration, every form submission creates a new lead instantly and your team can reach out right away.
📋
Client relations managers
You answer to property sellers who want immediate visibility into incoming inquiries, but manual data entry leaves gaps in your client updates — automating both apps means every submission populates your CRM records immediately and your stakeholder updates are always accurate.
🌊
Lead generation specialists
The volume of survey responses and contact forms is too high for anyone to keep up by hand, leading to missed entries and lost opportunities — with this integration, every submission is processed automatically and no potential buyer slips through the cracks.
🤝
Transaction coordinators
You own the contract preparation step and depend on agents to hand over intake details from client questionnaires, but handovers are frequently delayed — connecting these apps means every form response flows straight into your pipeline so you can start work right away.
🗂️
Operations teams
You need a reliable history of client inquiries, but manual copying between spreadsheets and CRM systems keeps introducing missing fields and errors — automating both apps means every data point is captured accurately and your archives remain complete.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Google Forms + Lofty

Build and manage your Google Forms + Lofty automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Google Forms + Lofty with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Google Forms to Lofty?
Frequently Asked Questions
You can connect Google Forms to Lofty using 1-click automation templates on Integrately. Select a ready workflow or ask Integrately AI to build your custom flow between Google Forms, Lofty, and apps like Google Sheets, Gmail, and Calendly.
Can I automatically create a Lofty lead from every Google Forms response?
Frequently Asked Questions
Can I connect Google Forms, Lofty, and Google Sheets?
Frequently Asked Questions
What is a good Zapier alternative for Google Forms and Lofty?
Frequently Asked Questions
How does Google Forms pass response data into Lofty?
Frequently Asked Questions
Can I update existing lead records in Lofty using Google Forms data?
Frequently Asked Questions
Do I need coding skills to automate Google Forms and Lofty?
Frequently Asked Questions
Is the Google Forms and Lofty integration free?
Frequently Asked Questions
Didn't find the answer you were looking for?
Didn't find the answer you were looking for?
No worries — just send us a message and we’ll get back to you as soon as possible.

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