Google Sheets + Lob Integration

Integrate Google Sheets to Lob in one click, or tell Integrately AI how you want each row handled. Verify addresses, send postcards, post letters, and keep your mailing lists completely automated.

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1.
  • Google Sheets
    Spreadsheet row is created in Google Sheets
  • Google Sheets
    Spreadsheet row is created or updated in Google Sheets
  • Google Sheets
    Spreadsheet is created in Google Sheets
  • Google Sheets
    Worksheet is created in Google Sheets
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2.
  • Google Sheets
    Create spreadsheet row in Google Sheets
  • Google Sheets
    Search row using column and value in Google Sheets
  • Google Sheets
    Update spreadsheet row in Google Sheets
  • Google Sheets
    Search multiple rows using column and value in Google Sheets
  • Google Sheets
    Delete spreadsheet row in Google Sheets
  • Google Sheets
    Get rows by range in Google Sheets
  • Google Sheets
    Create spreadsheet in Google Sheets
  • Google Sheets
    Search for spreadsheet in Google Sheets
  • Google Sheets
    Copy worksheet in Google Sheets
  • Google Sheets
    Create worksheet in Google Sheets
  • Google Sheets
    Create spreadsheet row(Line Item Support) in Google Sheets
  • Google Sheets
    Create spreadsheet column in Google Sheets
  • Lob
    Send letter in Lob
  • Lob
    Send postcard in Lob
  • Lob
    Verify US address in Lob
  • Lob
    Verify international address in Lob

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Ready Workflows Ready Workflows for Google Sheets + Lob Integration

Send letters, verify mailing addresses, dispatch postcards, and automate physical mail delivery, all in just one click.

Most popular automationsmost-popular-automations
Google Sheets + Lob Integration

Send Lob message for new Google Sheets row

Automatically sending a Lob message whenever a new Google Sheets row is created helps to ensure that you never miss an important update. Using this Google Sheets - Lob integration, you can be confident that you will always be kept in the loop.

Furthermore, it saves you the hassle of manually checking for new updates. As a result, automatically sending a Lob message for every new Google Sheets row is an essential way to stay on top of your work.
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Connect more apps to your Google Sheets + Lob flow

Manage customer data, track fulfillment, alert your team, and log transactions after sending physical mail. Pick a combination and activate it in one click.

Google Sheets
Lob
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HubSpotHubSpot (8)
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ShopifyShopify (8)
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MailchimpMailchimp (8)
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SlackSlack (8)
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StripeStripe (8)
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QuickBooks OnlineQuickBooks Online (8)
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Add every new HubSpot contact to Google Sheets and send a welcome letter via Lob
New HubSpot contacts are recorded in Google Sheets and receive a welcome letter through Lob instantly.
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When a HubSpot deal is created, log it in Google Sheets and send a verification postcard via Lob
New HubSpot deals update Google Sheets and dispatch a verification postcard through Lob automatically.
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When a HubSpot contact updates, update the Google Sheets row and verify their address in Lob
Updated HubSpot contact details refresh your Google Sheets rows and verify mailing addresses in Lob.
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Create a HubSpot task for every Google Sheets row linked to a Lob mailing campaign
Google Sheets rows trigger Lob mailings and generate follow-up tasks in HubSpot automatically.
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If a new HubSpot contact is enterprise tier, log it in Google Sheets and send a premium Lob letter
Enterprise HubSpot contacts get custom Google Sheets logging and priority Lob mailings.
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When a HubSpot deal is won, update the Google Sheets tracking row and dispatch a celebratory Lob gift letter
Won HubSpot deals update Google Sheets tracking rows and trigger celebratory letters via Lob.
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Use ChatGPT to summarise every HubSpot form submission before logging it in Google Sheets and sending a Lob letter
ChatGPT summarises HubSpot form submissions for your Google Sheets records and Lob mailings.
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Turn every HubSpot contact into a Google Sheets row, send a Lob verification letter, and create a project record in Asana
HubSpot contacts populate Google Sheets, trigger Lob letters, and create Asana project records.

Supported triggers and actions for Google Sheets and Lob

Mix and match to build the exact automation you need

Google Sheets
Google Sheets Triggers & Actions
Spreadsheet row is created in Google Sheets
Triggers the automation when a spreadsheet row is created
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Spreadsheet row is created or updated in Google Sheets
Triggers the automation when a spreadsheet row is created or updated
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Spreadsheet is created in Google Sheets
Triggers the automation when a spreadsheet is created
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Worksheet is created in Google Sheets
Triggers the automation when a new worksheet is created
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Create spreadsheet row in Google Sheets
Adds a new row to a spreadsheet
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Search row using column and value in Google Sheets
Locates and retrieves rows based on a particular column and value parameter
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Update spreadsheet row in Google Sheets
Updates a row in a spreadsheet with new data
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Search multiple rows using column and value in Google Sheets
Searches for multiple rows using a column and value
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Delete spreadsheet row in Google Sheets
Deletes a row from a spreadsheet
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Get rows by range in Google Sheets
Retrieves rows within a particular range from a given data source
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Create spreadsheet in Google Sheets
Creates a new spreadsheet
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Search for spreadsheet in Google Sheets
Searches for a spreadsheet
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Copy worksheet in Google Sheets
Duplicate a worksheet within the same spreadsheet
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Create worksheet in Google Sheets
Generates a new worksheet with particular details
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Create spreadsheet row(Line Item Support) in Google Sheets
Adds a new row to a spreadsheet with line item support
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Create spreadsheet column in Google Sheets
Adds a new column to a spreadsheet
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Lob
Lob Triggers & Actions
No trigger is available
Send letter in Lob
Sends a letter
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Send postcard in Lob
Sends a physical postcard to a designated recipient
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Verify US address in Lob
Validates and ensure accuracy of us addresses
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Verify international address in Lob
Verify the validity of an international address
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What can you automate with Google Sheets + Lob?

Streamline your direct mail workflows by connecting Google Sheets data directly to automated Lob letters and postcards.

What you can automate?
✉️
Send physical mail from spreadsheet rows automatically
Create a Lob letter or postcard instantly whenever a new spreadsheet row is created in Google Sheets, removing trips to the post office entirely.
📋
Capture every submitted address and custom field
Map all custom columns from your Google Sheets rows directly into your Lob mailing templates to ensure zero data loss during dispatch.
🔔
Notify your team when mail is dispatched
Trigger team alerts the moment Lob processes a letter or postcard, keeping everyone informed of physical mailing statuses.
🔀
Route different mail types based on row values
Send a premium letter in Lob if a Google Sheets row specifies high priority, or dispatch a standard postcard for regular entries.
🔄
Keep tracking sheets updated in real time
Automatically update Google Sheets rows with Lob delivery timestamps and tracking numbers as physical mail moves through fulfillment.
🔍
Upsert records to prevent duplicate mailings
Search existing rows in Google Sheets before triggering Lob mailings to ensure customers never receive duplicate letters or postcards.
⚠️
Manage mail delivery updates and refunds
Update Google Sheets rows automatically when Lob reports a failed delivery or address verification issue, keeping your data accurate.
⚡
Extend your mailing workflow to Slack or CRM
Trigger Slack notifications or HubSpot tasks immediately after Google Sheets and Lob complete their mailing cycle.
And much more...

Who is Google Sheets + Lob integration for?

Operations teams, marketers, and finance professionals who need to dispatch physical mail directly from spreadsheets without manual errors or delays.

Performance marketers
Performance marketers
Customer success managers
Customer success managers
Client services teams
Client services teams
E-commerce operations
E-commerce operations
Sales executives
Sales executives
Finance administrators
Finance administrators
📈
Performance marketers
You're tracking direct mail campaigns in Google Sheets but rows only update after manual exports, so your response metrics are always hours behind — this integration means every delivery status lands in the sheet instantly and your campaign tracking stays current.
⏱️
Customer success managers
You need to dispatch physical welcome packets as client records appear in Google Sheets, but manual delays mean clients wait days for their mail — automating both apps means every new row triggers a Lob letter immediately so onboarding starts on time.
📋
Client services teams
You maintain client mailing logs in Google Sheets to report on campaign progress, but manual updates leave gaps that clients notice — connecting these apps means every Lob mailing updates your sheet automatically and your reporting is always complete.
📦
E-commerce operations
You process hundreds of customer orders in Google Sheets every day, but printing and mailing letters by hand causes severe bottlenecks — this integration means every new spreadsheet row dispatches a Lob letter instantly so order volume never overwhelms your team.
🤝
Sales executives
You rely on lead data being added to Google Sheets before sending outreach letters, but manual handoffs cause missed follow-ups — automating both apps means every new sheet entry instantly triggers your Lob sales outreach without manual delays.
📁
Finance administrators
You audit direct mail expenditures by matching invoices in Google Sheets, but manual data entry creates missing records and auditing errors — connecting these apps means every Lob mailing is logged in your sheet instantly for airtight financial records.
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Why choose Integrately to automate Google Sheets + Lob

Build and manage your Google Sheets + Lob automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Google Sheets + Lob with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Google Sheets to Lob?
Frequently Asked Questions
You can connect Google Sheets to Lob in 1 click on Integrately, or use Integrately AI to build your automation workflow. Link your accounts, select from ready templates, and connect with popular apps like Slack, HubSpot, and Shopify.
Can I automatically send physical mail letters from Google Sheets rows?
Frequently Asked Questions
Can I connect Google Sheets, Lob, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Google Sheets and Lob?
Frequently Asked Questions
How do Google Sheets data and fields map to Lob mailing templates?
Frequently Asked Questions
Can Lob verify addresses before sending mail from Google Sheets?
Frequently Asked Questions
Do I need coding skills to automate Google Sheets and Lob?
Frequently Asked Questions
Is the Google Sheets and Lob integration free?
Frequently Asked Questions
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Want to automate something else in your workflow?

You Can Also Connect Google Sheets or Lob With 1500+ Other Apps

Google Sheets
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Lob
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Integrate Lob with marketing, customer support, and CRM platforms to automate your physical communication channels.
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