GoToWebinar + Salesforce Integration

You're running webinars across multiple campaigns but your CRM reports only update when someone manually exports attendee lists, so the conversion metrics you're optimising against are always a few hours behind — with this integration, every new registrant lands in Salesforce instantly and your data stays current.

You need to follow up with webinar participants while their interest is high, but waiting for manual list sharing means leads go cold before you reach out — automating both apps means every registrant appears in Salesforce immediately so you can engage prospects the moment they sign up.

You answer to clients who want to see live webinar attendance reports before weekly review calls, but assembling spreadsheets by hand leaves room for missing metrics — connecting these apps means every attendee record syncs automatically to Salesforce and your pipeline reports remain accurate.

The webinar registration volume is too high for anyone to keep up by hand during peak conference seasons, leading to missed sign-ups and frustrated attendees — with this integration, every registrant record is created in Salesforce without manual data entry.

You depend on event organisers to hand over attendee lists before you can trigger follow-up tasks in Salesforce, causing unnecessary delays in your workflow — automating both apps means registrant data flows directly into your CRM the second they register.

You need a reliable webinar history in your CRM but keep finding gaps caused by skipped exports and human error during busy event days — connecting these apps means every single registrant and attendee record is logged securely in Salesforce without exception.