Hotmart + Iterable Integration

Integrate Hotmart to Iterable in one click, or tell Integrately AI how you want each purchase handled. Track purchase events, update user profiles, trigger personalized campaigns, and keep your customer data synchronized automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Hotmart
    Purchase is approved in Hotmart Instant
  • Hotmart
    Purchase is completed in Hotmart Instant
  • Hotmart
    Purchase overdue in Hotmart Instant
  • Hotmart
    Cart is abandoned (Producer Only) in Hotmart Instant
  • Hotmart
    Refund request is submitted in Hotmart Instant
  • Hotmart
    Purchase is refunded in Hotmart Instant
  • Hotmart
    Subscription is cancelled (Producer Only) in Hotmart Instant
  • Hotmart
    Purchase is cancelled in Hotmart Instant
  • Hotmart
    Awaiting payment in Hotmart Instant
  • Hotmart
    Purchase is expired in Hotmart Instant
  • Hotmart
    Chargeback is processed in Hotmart Instant
  • Hotmart
    Plan is changed in Hotmart Instant
Arrow Right
2.
  • Iterable
    Create user in Iterable
  • Iterable
    Update user in Iterable
  • Iterable
    Track event in Iterable

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Ready Workflows Ready Workflows for Hotmart + Iterable Integration

Track completed purchases, manage subscriptions, update user profiles, sync refund events, and trigger marketing campaigns, all in just one click.

  • 1of1
Got a different task in mind? Describe it

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Hotmart + Iterable flow

Sync your purchase data with ecommerce platforms, learning tools, analytics, team chat, and support desks. Pick a combination and activate it in one click.

Hotmart
Iterable
+
ShopifyShopify (4)
+
TeachableTeachable (3)
+
StripeStripe (3)
+
Google Analytics 4Google Analytics 4 (3)
+
ZoomZoom (3)
+
SlackSlack (6)
H
I
S
Create a Shopify customer and a user in Iterable whenever a purchase is completed in Hotmart
New Hotmart buyers instantly appear in Shopify as customers and in Iterable as active users, eliminating manual entry.
H
I
S
When a Hotmart subscription is cancelled, update the user in Iterable and create a cancellation record in Shopify
Subscription cancellations in Hotmart immediately update user profiles in Iterable and log the event in Shopify.
H
I
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If a Hotmart purchase plan is changed, update the user in Iterable and update the customer details in Shopify
Plan upgrades or downgrades in Hotmart automatically adjust user profiles in Iterable and Shopify.
H
I
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When a Hotmart refund request is submitted, track the event in Iterable and log the refund note in Shopify
Refund requests submitted in Hotmart trigger tracking updates in Iterable and log notes in Shopify.

Supported triggers and actions for Hotmart and Iterable

Mix and match to build the exact automation you need

Hotmart
Hotmart Triggers & Actions
Instant
Purchase is approved in Hotmart
Triggers the automation when any purchase is approved
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Instant
Purchase is completed in Hotmart
Triggers the automation when any purchase is successfully completed
Try it →
Instant
Purchase overdue in Hotmart
Triggers the automation when a purchase becomes overdue
Try it →
Instant
Cart is abandoned (Producer Only) in Hotmart
Triggers the automation when a cart is abandoned by a producer
Try it →
Instant
Refund request is submitted in Hotmart
Triggers the automation when a refund request is submitted
Try it →
Instant
Purchase is refunded in Hotmart
Triggers the automation when any purchase is refunded
Try it →
Instant
Subscription is cancelled (Producer Only) in Hotmart
Triggers the automation when a subscription is cancelled by the producer
Try it →
Instant
Purchase is cancelled in Hotmart
Triggers the automation when any purchase is cancelled
Try it →
Instant
Awaiting payment in Hotmart
Triggers the automation when a payment is pending or unpaid
Try it →
Instant
Purchase is expired in Hotmart
Triggers the automation when any purchase expires
Try it →
Instant
Chargeback is processed in Hotmart
Triggers the automation when a chargeback is processed
Try it →
Instant
Plan is changed in Hotmart
Triggers the automation when a plan is changed
Try it →
No action is available
Iterable
Iterable Triggers & Actions
No trigger is available
Create user in Iterable
Creates a new user account
Try it →
Update user in Iterable
Updates user information
Try it →
Track event in Iterable
Record and monitor the progress of an event
Try it →

What can you automate with Hotmart + Iterable?

Streamline your customer data workflows by connecting Hotmart purchase events directly to Iterable user management and campaign triggers.

What you can automate?
🚀
Sync completed purchases to Iterable instantly
Create or update user profiles in Iterable the moment a purchase is approved in Hotmart. Keep your customer lists accurate without lifting a finger.
📋
Capture every submitted buyer field
Map all available buyer details and custom fields from Hotmart into Iterable user profiles instead of just basic names and email addresses.
🔔
Notify your team the moment sales happen
Send instant channel messages to your sales or support teams in Slack whenever a new purchase, cancellation, or refund occurs in Hotmart.
🔀
Route users based on submitted plan details
Trigger different Iterable workflows or update specific user tags depending on the exact plan or product tier purchased in Hotmart.
🔄
Keep user records updated as status changes
Automatically update Iterable user profiles when subscriptions are modified, plans are changed, or payments are completed in Hotmart.
🔍
Add or update records without duplicates
Search existing user profiles in Iterable before creating new records, ensuring clean customer data across your marketing platform.
Handle later status changes like refunds and chargebacks
Trigger automated Iterable actions when refund requests are submitted, purchases are refunded, or chargebacks are processed in Hotmart.
🔗
Extend your workflow to apps like Slack
Connect Hotmart and Iterable to third-party tools like Slack, Stripe, or Teachable to build powerful multi-step operational pipelines.
And much more...

Who is Hotmart + Iterable integration for?

Online business owners, marketers, and operations teams connect Hotmart and Iterable to eliminate manual data entry and keep customer lifecycle campaigns synchronized.

Performance marketers
Performance marketers
Customer success leads
Customer success leads
Agency account managers
Agency account managers
Ecommerce operations teams
Ecommerce operations teams
Sales and retention specialists
Sales and retention specialists
Finance and admin leads
Finance and admin leads
📈
Performance marketers
You're running promotional campaigns for digital products in Hotmart but your marketing platform only updates when someone manually exports buyer lists, so the conversion segments you're targeting are always hours behind — with this integration, every completed purchase triggers a tracked event in Iterable instantly and your campaign data stays current.
Customer success leads
You're managing client onboarding while subscription cancellations pile up in Hotmart, but your customer engagement tool doesn't know until days later, so cancelled users still receive onboarding emails — automating both apps means subscription cancellations update user profiles in Iterable instantly and unwanted messaging stops.
📊
Agency account managers
You're managing digital storefronts on Hotmart for clients who want regular reports on buyer engagement, but compiling purchase spreadsheets by hand delays your deliverables — this integration means every approved purchase creates a tracked event in Iterable automatically and client progress reports write themselves.
🔄
Ecommerce operations teams
You're processing hundreds of daily course registrations through Hotmart while your team tries to manually create user profiles in Iterable, leading to missing contact data and broken communication sequences — connecting these apps means every new purchase creates or updates an Iterable user instantly without manual data entry.
🎯
Sales and retention specialists
You're handling cart abandonments and overdue payments in Hotmart, but your retention team depends on manual handoffs to trigger follow-up sequences in Iterable, causing warm leads to go cold — automating both apps means abandoned cart triggers flow straight into Iterable campaigns so follow-ups start immediately.
💼
Finance and admin leads
You're reconciling chargebacks and refunded purchases in Hotmart, but customer status records in your marketing platform frequently miss these updates, leaving finance and marketing out of sync — with this integration, every refund and chargeback updates customer profiles in Iterable accurately and your historical records stay complete.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Hotmart + Iterable

Build and manage your Hotmart + Iterable automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Hotmart + Iterable with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Hotmart to Iterable?
Frequently Asked Questions
You can connect Hotmart to Iterable using ready-made workflows or ask Integrately AI to build the automation for you in 1-click, alongside apps like Shopify, Slack, and Stripe.
Can I automatically create user profiles in Iterable when a purchase is completed in Hotmart?
Frequently Asked Questions
Can I connect Hotmart, Iterable, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Hotmart and Iterable?
Frequently Asked Questions
How does Hotmart handle purchase approvals and refunds in integrations?
Frequently Asked Questions
Can Iterable track subscription cancellations from Hotmart?
Frequently Asked Questions
Do I need coding skills to automate Hotmart and Iterable?
Frequently Asked Questions
Is the Hotmart and Iterable integration free?
Frequently Asked Questions
Didn't find the answer you were looking for?
Didn't find the answer you were looking for?
No worries — just send us a message and we’ll get back to you as soon as possible.

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