Iterable + Recurly Integration

Integrate Iterable to Recurly in one click, or tell Integrately AI how you want each subscription handled. Track new subscriptions, create matching users, update contact records, and trigger targeted onboarding campaigns automatically.

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1.
  • Recurly
    Subscription is created in Recurly Instant
  • Recurly
    Invoice is created in Recurly Instant
  • Recurly
    Transaction is made in Recurly
  • Recurly
    Account is created in Recurly
  • Recurly
    Subscription is expired in Recurly Instant
  • Recurly
    Subscription is canceled in Recurly Instant
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2.
  • Iterable
    Create user in Iterable
  • Iterable
    Update user in Iterable
  • Iterable
    Track event in Iterable
  • Recurly
    Create contact in Recurly
  • Recurly
    Update contact in Recurly

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Ready Workflows Ready Workflows for Iterable + Recurly Integration

Track new subscriptions, handle renewals, update user profiles, and trigger targeted email campaigns, all in just one click.

Most popular automationsmost-popular-automations
Recurly + Iterable Integration

Create Iterable contact for new Recurly order

If you're using Recurly to process payments on your website, you'll want to keep in mind that when a customer's order is created, a corresponding contact should also be created in Iterable.

This will ensure that all future correspondence with the customer is tracked and attributed to that contact, making it easy to keep track of communications and transactions. In addition, automating this process will help ensure accuracy and efficiency.
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Recurly + Iterable Integration

Create Iterable contact for new Recurly account

There are many reasons why someone might choose to use two different marketing tools. One common reason being - able to reach a wider audience. For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.

Thus, integration of your new Iterable contact and Recurly account can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
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Connect more apps to your Iterable + Recurly flow

Send billing alerts to messaging channels, log financial data in spreadsheets, and update CRM records automatically. Pick a combination and activate it in one click.

Iterable
Recurly
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StripeStripe (8)
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SalesforceSalesforce (8)
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SlackSlack (8)
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Google SheetsGoogle Sheets (8)
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ZendeskZendesk (8)
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QuickBooks OnlineQuickBooks Online (8)
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Create a Stripe customer for every new Recurly subscription, and create a user in Iterable
New Recurly subscriptions appear in Stripe as customers and sync to Iterable instantly, eliminating manual data entry across your billing and marketing tools.
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When a Recurly invoice is created, create a charge in Stripe and track the event in Iterable
Recurly invoices automatically generate charges in Stripe and log tracking events in Iterable, keeping your financial records and marketing metrics aligned.
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When a Recurly subscription is canceled, update the customer in Stripe and update the user in Iterable
Canceled Recurly subscriptions immediately update customer status in Stripe and user profiles in Iterable, keeping all platforms synchronized.
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Create a Stripe customer for every new Recurly account, and create a user in Iterable
Every new Recurly account automatically provisions a Stripe customer and an Iterable user, streamlining your onboarding workflow.
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If a Recurly transaction is successful, create a priority customer in Stripe and update the user in Iterable
Successful Recurly transactions automatically segment priority customers in Stripe and update user attributes in Iterable.
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When a Recurly subscription expires, update the Stripe customer record and update the user in Iterable
Expired Recurly subscriptions update customer records in Stripe and refresh user profiles in Iterable without manual intervention.
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Use ChatGPT to summarize every Recurly transaction note, update the Stripe customer, and create a user in Iterable
AI-generated transaction summaries from Recurly update Stripe customer records and populate user profiles in Iterable.
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Turn every Recurly subscription into a Stripe customer, create a follow-up task in Asana, and create a user in Iterable
New Recurly subscriptions create Stripe customers, generate follow-up tasks in Asana, and provision users in Iterable for multi-team execution.

Supported triggers and actions for Iterable and Recurly

Mix and match to build the exact automation you need

Iterable
Iterable Triggers & Actions
No trigger is available
Create user in Iterable
Creates a new user account
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Update user in Iterable
Updates user information
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Track event in Iterable
Record and monitor the progress of an event
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Recurly
Recurly Triggers & Actions
Instant
Subscription is created in Recurly
Triggers the automation when a new subscription is created
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Instant
Invoice is created in Recurly
Triggers the automation when any invoice is added or modified
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Transaction is made in Recurly
Triggers the automation when a new transaction occurs
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Account is created in Recurly
Triggers the automation when a new account is created
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Instant
Subscription is expired in Recurly
Triggers the automation when a subscription is expired
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Instant
Subscription is canceled in Recurly
Triggers the automation when a subscription is canceled
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Create contact in Recurly
Adds a new contact to the database
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Update contact in Recurly
Updates contact information with new details
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What can you automate with Iterable + Recurly?

Streamline subscription management by syncing billing events directly to your customer growth platform.

What you can automate?
👥
Create users from every new subscription
Create an Iterable user from every new Recurly subscription automatically, eliminating manual data entry between your billing system and growth platform.
📋
Capture every subscription and billing field
Map all Recurly subscription and transaction fields into Iterable user profiles to power precise segmentation and targeted lifecycle campaigns.
🔔
Alert your team instantly on key events
Send instant alerts to your success team in Slack whenever a Recurly subscription is canceled or a payment transaction fails.
🔀
Route users based on subscription plans
Create VIP user tags in Iterable for high-value Recurly subscriptions while sending standard accounts to regular nurturing lists.
🔄
Keep user profiles updated over time
Update Iterable user attributes automatically whenever a Recurly invoice is paid, a subscription renews, or an account status changes.
🔍
Prevent duplicate records across systems
Update existing Iterable user profiles with the latest Recurly subscription data rather than creating duplicate entries in your database.
⚡
Handle expirations and cancellations
Track expired or canceled Recurly subscriptions in Iterable to trigger targeted re-engagement campaigns and retention workflows.
🔗
Extend flows to external spreadsheets
Log every Recurly subscription event in Google Sheets while simultaneously updating customer records and user profiles in Iterable.
And much more...

Who is Iterable + Recurly integration for?

Growth marketers, customer success leads, and finance teams automate subscription data syncs to trigger timely engagement campaigns and eliminate manual record updates.

Revenue Analysts
Revenue Analysts
Customer Success Managers
Customer Success Managers
Marketing Directors
Marketing Directors
Growth Marketers
Growth Marketers
Sales Operations Specialists
Sales Operations Specialists
Finance Auditors
Finance Auditors
📈
Revenue Analysts
You're tracking subscription metrics across multiple systems but your marketing platform only updates when someone manually exports data, so the user lists you're targeting are always a few hours behind — with this integration, every new subscription lands in Iterable instantly and your audience segments stay current.
🚨
Customer Success Managers
You need to act fast when subscriptions change, and you find out too late because billing data lives separately from user engagement tools — with this integration, every cancellation alert triggers immediate follow-ups in Iterable so you can save at-risk accounts before they churn.
📊
Marketing Directors
You answer to stakeholders who want to see campaign performance tied to revenue, but data gaps break your attribution reporting — with this integration, every Recurly transaction flows directly into Iterable to give you a clear, uncompromised view of marketing ROI.
🚀
Growth Marketers
The subscription volume is too high for anyone to keep up by hand, leading to delayed onboarding sequences and missed upsell windows — with this integration, every new account creation in Recurly triggers instant user provisioning in Iterable.
💼
Sales Operations Specialists
You own customer account setups and depend on billing systems to hand over payment details before onboarding can start — with this integration, every Recurly subscription event automatically updates user profiles in Iterable.
📁
Finance Auditors
You need a reliable history of subscription events and keep finding gaps between your billing records and customer communication logs — with this integration, every Recurly invoice and transaction is accurately reflected in Iterable.
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Why choose Integrately to automate Iterable + Recurly

Build and manage your Iterable + Recurly automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Iterable + Recurly with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Iterable to Recurly?
Frequently Asked Questions
You can connect Iterable to Recurly using 1-click workflows on Integrately. Pick a ready template or ask Integrately AI to build your automation, connecting billing events to customer profiles instantly.
Can I automatically create Iterable users from new Recurly subscriptions?
Frequently Asked Questions
Can I connect Iterable, Recurly, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Iterable and Recurly?
Frequently Asked Questions
How do Iterable user profiles update with Recurly billing data?
Frequently Asked Questions
What Recurly subscription events can trigger an automation?
Frequently Asked Questions
Do I need coding skills to integrate Iterable and Recurly?
Frequently Asked Questions
Is the Iterable and Recurly integration free?
Frequently Asked Questions
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You Can Also Connect Iterable or Recurly With 1500+ Other Apps

Iterable
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Recurly
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Sync Recurly with accounting, payment, and invoicing platforms to streamline subscription financial workflows.
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