Lofty + Mailchimp Integration

Integrate Lofty to Mailchimp in one click, or tell Integrately AI how you want each lead handled. Create subscribers, add tags, update list members, and trigger email campaigns automatically.

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Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Lofty
    Transaction is created or updated in Lofty Instant
  • Lofty
    Lead is created or updated in Lofty Instant
  • Lofty
    Lead pipeline is changed in Lofty Instant
  • Mailchimp
    Subscriber is created/updated in Mailchimp
  • Mailchimp
    Subscriber is added to segment or tag in Mailchimp
  • Mailchimp
    Subscriber is added to list in Mailchimp Instant
  • Mailchimp
    Subscriber has unsubscribed in Mailchimp
  • Mailchimp
    Subscriber's profile is updated in Mailchimp Instant
  • Mailchimp
    List member is unsubscribed in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is cleaned from the list in Mailchimp Instant
  • Mailchimp
    Subscriber's email address is changed in Mailchimp Instant
  • Mailchimp
    Campaign is created in Mailchimp
  • Mailchimp
    Campaign is sent in Mailchimp
  • Mailchimp
    Campaign email activity is created in Mailchimp
  • Mailchimp
    Campaign is sent or cancelled in Mailchimp Instant
  • Mailchimp
    Email is opened in Mailchimp
  • Mailchimp
    Link is clicked in Mailchimp
  • Mailchimp
    Customer is created in Mailchimp
  • Mailchimp
    Order is created in Mailchimp
  • Mailchimp
    Audience/List is created in Mailchimp
  • Mailchimp
    Folder is created in Mailchimp
  • Mailchimp
    List segments is created in Mailchimp
  • Mailchimp
    File is created in Mailchimp
  • Mailchimp
    Members is added/updated in segment in Mailchimp
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2.
  • Lofty
    Update transaction in Lofty
  • Lofty
    Create transaction in Lofty
  • Lofty
    Get transaction by lead id and transaction id in Lofty
  • Lofty
    Create lead in Lofty
  • Lofty
    Update lead in Lofty
  • Lofty
    Search lead in Lofty
  • Lofty
    Add note in Lofty
  • Lofty
    Get lead by Id in Lofty
  • Mailchimp
    Create list (In Review) in Mailchimp
  • Mailchimp
    Create or update subscriber in Mailchimp
  • Mailchimp
    Add tag to subscriber in Mailchimp
  • Mailchimp
    Update Subscriber in Mailchimp
  • Mailchimp
    Add note to subscriber in Mailchimp
  • Mailchimp
    Search subscriber by email in Mailchimp
  • Mailchimp
    Search subscriber by email in a list in Mailchimp
  • Mailchimp
    Unsubscribe email in Mailchimp
  • Mailchimp
    Remove subscriber in Mailchimp
  • Mailchimp
    Archive list member in Mailchimp
  • Mailchimp
    Send campaign in Mailchimp
  • Mailchimp
    Search campaign in Mailchimp
  • Mailchimp
    Update campaign in Mailchimp
  • Mailchimp
    Add or remove member tags in Mailchimp
  • Mailchimp
    Create custom event in Mailchimp
  • Mailchimp
    Create file in Mailchimp
  • Mailchimp
    Search customer in Mailchimp
  • Mailchimp
    Create campaign in Mailchimp
  • Mailchimp
    Search content of campaign in Mailchimp
  • Mailchimp
    Get campaign by id in Mailchimp
  • Mailchimp
    Get open campaign details for subscriber in Mailchimp
  • Mailchimp
    Create folder in Mailchimp
  • Mailchimp
    Add existing member to static segment in Mailchimp
  • Mailchimp
    Remove member from static segment in Mailchimp

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Ready Workflows Ready Workflows for Lofty + Mailchimp Integration

Capture leads, add subscribers, update lists, trigger campaigns, and send follow-ups, all in just one click.

Most popular automationmost-popular-automations
Mailchimp + Lofty Integration

Create Lofty lead for new Mailchimp contact

There are many reasons why someone might choose to use two different marketing tools. One common reason is - the ability to reach a wider audience.

For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.

Integration of your new Lofty lead and Mailchimp contact can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
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  • 1of1
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Connect more apps to your Lofty + Mailchimp flow

Connect your leads to messaging, calendar, document, and CRM platforms once your core sync finishes. Pick a combination and activate it in one click.

Lofty
Mailchimp
+
Google CalendarGoogle Calendar (3)
+
Follow Up BossFollow Up Boss (3)
+
Facebook Lead AdsFacebook Lead Ads (3)
+
DocuSignDocuSign (3)
+
SlackSlack (3)
L
M
G
Add new Lofty leads to Mailchimp and schedule follow-up meetings in Google Calendar
Every new Lofty lead becomes a subscriber in Mailchimp and blocks time in Google Calendar for client calls instantly.
G
L
M
When a Google Calendar meeting is created, update the lead in Lofty and Mailchimp
Keep your CRM and email marketing synchronized whenever a consultation meeting is scheduled in Google Calendar.
L
M
G
When a Lofty lead pipeline stage changes, update Mailchimp and add a check-in event in Google Calendar
Adjust your email segments in Mailchimp and schedule milestone check-ins in Google Calendar when leads progress.

Supported triggers and actions for Lofty and Mailchimp

Mix and match to build the exact automation you need

Lofty
Lofty Triggers & Actions
Instant
Transaction is created or updated in Lofty
Triggers the automation when a transaction is created or updated
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Instant
Lead is created or updated in Lofty
Triggers the automation when a lead is created or updated
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Instant
Lead pipeline is changed in Lofty
Triggers the automation when the pipeline associated with the lead is changed
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Update transaction in Lofty
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Create transaction in Lofty
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Get transaction by lead id and transaction id in Lofty
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Create lead in Lofty
Triggers the automation when a new lead is created
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Update lead in Lofty
Updates the lead information
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Search lead in Lofty
Retrieves information for a particular lead
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Add note in Lofty
Adds a note
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Get lead by Id in Lofty
Retrieves a lead's information based on their id
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Mailchimp
Mailchimp Triggers & Actions
Subscriber is created/updated in Mailchimp
Triggers the automation when any subscriber is created or updated
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Subscriber is added to segment or tag in Mailchimp
Triggers the automation when a subscriber is added to a segment or tag
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Instant
Subscriber is added to list in Mailchimp
Triggers the automation when a subscriber is added to a list
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Subscriber has unsubscribed in Mailchimp
Triggers the automation when a subscriber unsubscribes from a particular mailing list
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Instant
Subscriber's profile is updated in Mailchimp
Triggers the automation when a subscriber's profile is updated
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Instant
List member is unsubscribed in Mailchimp
Triggers the automation when a member unsubscribes from a mailing list
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Instant
Subscriber's email address is cleaned from the list in Mailchimp
Triggers the automation when a subscriber's email address is cleaned from the list
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Instant
Subscriber's email address is changed in Mailchimp
Triggers the automation when a subscriber's email address is changed
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Campaign is created in Mailchimp
Triggers the automation when a new campaign is created
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Campaign is sent in Mailchimp
Triggers the automation when any campaign is sent
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Campaign email activity is created in Mailchimp
Triggers the automation when a new campaign email activity is created
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Instant
Campaign is sent or cancelled in Mailchimp
Triggers the automation when a campaign is sent or cancelled in your marketing platform
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Email is opened in Mailchimp
Triggers the automation when an email is opened
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Link is clicked in Mailchimp
Triggers the automation when a link in the email is clicked
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Customer is created in Mailchimp
Triggers the automation when a new customer is created
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Order is created in Mailchimp
Triggers the automation when a new order is created
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Audience/List is created in Mailchimp
Triggers the automation when a new audience or list is created
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Folder is created in Mailchimp
Triggers the automation when a new folder is created
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List segments is created in Mailchimp
Triggers the automation when a new segment is created
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File is created in Mailchimp
Triggers the automation when a particular action in the workflow fails
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Members is added/updated in segment in Mailchimp
Triggers the automation when a member is added or updated in a particular segment
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Create list (In Review) in Mailchimp
Create list
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Create or update subscriber in Mailchimp
Generates a new invoice
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Add tag to subscriber in Mailchimp
Assigns a tag to a subscriber based on predefined criteria
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Update Subscriber in Mailchimp
Updates subscriber information
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Add note to subscriber in Mailchimp
Adds a note to a subscriber
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Search subscriber by email in Mailchimp
Retrieves subscriber information using their email address
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Search subscriber by email in a list in Mailchimp
Searches for a subscriber by email within a designated list
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Unsubscribe email in Mailchimp
Removes email address from mailing list
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Remove subscriber in Mailchimp
Unsubscribe a user from mailing lists
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Archive list member in Mailchimp
Removes list members from active list and store them in an archived list
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Send campaign in Mailchimp
Sends out a pre-designed campaign to targeted recipients
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Search campaign in Mailchimp
Searches for a campaign
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Update campaign in Mailchimp
Refresh and adjust the content and settings of a marketing campaign
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Add or remove member tags in Mailchimp
Manage member tags based on criteria
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Create custom event in Mailchimp
Creates a new marketing campaign
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Create file in Mailchimp
Generates a new file
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Search customer in Mailchimp
Locates and retrieves customer information
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Create campaign in Mailchimp
Generates and launch a new marketing campaign
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Search content of campaign in Mailchimp
Searches for the content of a campaign
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Get campaign by id in Mailchimp
Retrieves a campaign using its id
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Get open campaign details for subscriber in Mailchimp
Retrieves and display detailed information about campaign interactions for a subscriber
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Create folder in Mailchimp
Creates a new folder in the designated location
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Add existing member to static segment in Mailchimp
Adds a member who already exists to a predefined static segment within the audience
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Remove member from static segment in Mailchimp
Removes a member from a predefined static segment
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What can you automate with Lofty + Mailchimp?

Streamline your real estate lead management and email marketing by connecting every contact event between Lofty and Mailchimp.

What you can automate?
🔄
Sync every new Lofty lead to Mailchimp instantly
Automatically create or update subscribers in Mailchimp the moment a new lead is registered in Lofty. Your email marketing lists remain up to date without any manual copying.
📋
Capture detailed buyer notes and property criteria
Map complete lead profiles, phone numbers, and property preferences from Lofty into custom Mailchimp subscriber fields for hyper-targeted email campaigns.
🔔
Alert your sales team the second a lead arrives
Trigger instant notifications in Slack or email channels whenever Lofty creates a lead and Mailchimp registers their subscriber status.
🔀
Route subscribers based on pipeline stages
Apply specific tags or add subscribers to distinct Mailchimp segments depending on where leads sit in your Lofty real estate pipeline.
🔄
Keep subscriber profiles updated as leads change
Automatically reflect updated contact info, phone numbers, or email addresses from Lofty across your Mailchimp audience lists.
🛡️
Prevent duplicate subscriber records in Mailchimp
Search existing subscriber lists before creating new entries to ensure clean data hygiene and avoid duplicate emails in your campaigns.
Handle unsubscriptions and list cleaning automatically
When subscribers opt out in Mailchimp, automatically update their lead status in Lofty to keep your sales and marketing databases aligned.
📅
Extend workflows to Google Calendar and beyond
Connect your core Lofty and Mailchimp flow with Google Calendar or Slack to schedule follow-up calls and notify agents immediately.
And much more...

Who is Lofty + Mailchimp integration for?

Connecting Lofty and Mailchimp eliminates manual list building and keeps your real estate marketing database perfectly synchronized with active client leads.

Performance Marketers
Performance Marketers
Real Estate Sales Agents
Real Estate Sales Agents
Brokerage Managers
Brokerage Managers
Inside Sales Representatives
Inside Sales Representatives
Transaction Coordinators
Transaction Coordinators
CRM Administrators
CRM Administrators
📈
Performance Marketers
You manage email nurture campaigns but your subscriber lists only update when someone manually exports contacts, so your campaign targeting is always outdated — with this integration, every new lead lands in Mailchimp instantly and your audience segments stay current.
Real Estate Sales Agents
You need to engage new property inquiries immediately, but manual data entry between Lofty and Mailchimp leaves you calling hot leads hours too late — with this integration, every contact is synced the moment they appear so you can follow up while interest is peak.
🏢
Brokerage Managers
You report on lead conversion metrics for your entire brokerage, but fragmented contact records create blind spots in your quarterly reports — with this integration, every transaction and lead flows reliably into your marketing database for accurate performance tracking.
📞
Inside Sales Representatives
You handle high volumes of incoming property leads every day, making it impossible to keep email lists updated by hand without making mistakes — with this integration, every new lead is added to Mailchimp automatically without slowing down your phone outreach.
🤝
Transaction Coordinators
You own the handoff from lead generation to active escrow, but keeping your email segments aligned with closed transactions is tedious work — with this integration, every status change in Lofty updates your subscriber tags instantly without extra paperwork.
🗂️
CRM Administrators
You need a flawless history of client interactions across all sales and marketing channels, but manual syncing leaves constant gaps in your database — with this integration, every record update flows seamlessly between Lofty and Mailchimp to maintain pristine data hygiene.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Lofty + Mailchimp

Build and manage your Lofty + Mailchimp automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Lofty + Mailchimp with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Lofty to Mailchimp?
Frequently Asked Questions
You can connect Lofty to Mailchimp in 1 click using ready templates or by asking Integrately AI to build the workflow. It also connects with Slack, Google Calendar, Facebook Lead Ads, and 1,500+ other apps.
Can I automatically add new Lofty leads as subscribers in Mailchimp?
Frequently Asked Questions
Can I connect Lofty, Mailchimp, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Lofty and Mailchimp?
Frequently Asked Questions
How does Lofty handle lead data during the synchronization?
Frequently Asked Questions
Can Mailchimp subscriber updates reflect back in Lofty?
Frequently Asked Questions
Do I need coding skills to set up this integration?
Frequently Asked Questions
Is the Lofty and Mailchimp integration free?
Frequently Asked Questions
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You Can Also Connect Lofty or Mailchimp With 1500+ Other Apps

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