Marketo + Pardot Integration

Integrate Marketo to Pardot in one click, or tell Integrately AI how you want each lead handled. Sync prospect details, create or update person records in Marketo, update lists, and trigger automated follow-ups instantly.

Integrate For Free

Free forever.

Use premium features free for 14 days.

Prospect is created in Pardot

Create or update person in Marketo
Add Person to a list in Marketo
Search person in Marketo
Create or update custom object record in Marketo
Create or update opportunity in Marketo
Search Opportunity in Marketo
Search custom object record in Marketo
Create prospect in Pardot
Search prospect in Pardot
Update prospect in Pardot
Add prospect to list in Pardot

Trusted by experts at...

Ready Workflows for Marketo + Pardot Integration

Sync prospect details, create or update person records, manage lists, and track custom objects, all in just one click.

Create Marketo contact for new Pardot prospect

If you're using Pardot to manage your sales leads, it's important to also use Marketo to manage your email marketing.

But adding contacts manually is a time-consuming process - which is why we recommend setting up this automation. When a new prospect is created in Pardot, a corresponding contact will automatically be created in Marketo.

This will keep all of your lead data in one place, making it easier to send out marketing emails.

Activate

When Prospect is created in Pardot > Check condition > Create or Update Person in Marketo

Pardot + Marketo Integration

Activate

When Prospect is created in Pardot > Check condition > Add Person to a list in Marketo

Pardot + Marketo Integration

Activate

1of1

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Marketo + Pardot flow

Teams often want to notify sales channels, log details in spreadsheets, or capture responses from forms after prospects sync between Pardot and Marketo. Pick a combination and activate it in one click.

Salesforce (5)

Hubspot (4)

Typeform (2)

Slack (3)

Zoom (2)

Google Sheets (3)

When a prospect is created in Pardot, create a lead in Salesforce and create or update the person in Marketo

New Pardot prospects immediately appear in Salesforce as leads and update Marketo records, eliminating manual data entry across platforms.

When a lead is created in Salesforce, create the prospect in Pardot and create or update the person in Marketo

Salesforce leads flow automatically into Pardot and Marketo, ensuring all marketing platforms have complete contact histories.

When a Salesforce lead status changes to qualified, update the prospect in Pardot and add the person to a list in Marketo

Qualified Salesforce leads update Pardot prospects and join Marketo lists automatically for targeted campaign follow-ups.

When a prospect is created in Pardot, create a task in Salesforce and search for the person in Marketo

New Pardot prospects generate immediate follow-up tasks in Salesforce while verifying existing records in Marketo.

If a new Salesforce lead has enterprise tier, create the prospect in Pardot and create or update a custom object record in Marketo

Enterprise Salesforce leads trigger specialized prospect creation in Pardot and custom object record updates in Marketo.

When a contact is created in HubSpot, create the prospect in Pardot and create or update the person in Marketo

HubSpot contacts sync instantly into Pardot and Marketo, ensuring your marketing automation platforms remain fully updated.

When a prospect is created in Pardot, create a contact in HubSpot and create or update the person in Marketo

New Pardot prospects populate HubSpot contacts and Marketo person records automatically in real time.

When a HubSpot deal moves to closed-won, update the prospect in Pardot and create or update an opportunity in Marketo

Won HubSpot deals update Pardot prospects and record new revenue opportunities in Marketo automatically.

When a prospect is created in Pardot, create a task in HubSpot and add the person to a list in Marketo

Pardot prospect creation generates follow-up tasks in HubSpot and adds contacts to designated Marketo lists.

When a form response is submitted in Typeform, create the prospect in Pardot and create or update the person in Marketo

Typeform submissions instantly generate Pardot prospects and update person records in Marketo for immediate follow-up.

When a prospect is created in Pardot, search for the person in Marketo and verify details

New Pardot prospects trigger automated record verification searches across Marketo databases.

When a prospect is created in Pardot, create or update the person in Marketo and notify your sales channel in Slack

New Pardot prospects update Marketo records and immediately trigger team notifications in Slack.

When a prospect is created in Pardot, search for the person in Marketo and alert your marketing channel in Slack

Pardot prospect creation triggers Marketo record searches and alerts marketing channels in Slack.

When a prospect is created in Pardot, add the prospect to a list in Marketo and announce it in Slack

New Pardot prospects join designated Marketo lists while Slack channels receive instant announcements.

When a registrant is created in Zoom, create the prospect in Pardot and create or update the person in Marketo

Zoom webinar registrants automatically populate Pardot prospects and update Marketo person records.

When a prospect is created in Pardot, search for the person in Marketo and check Zoom webinar engagement

New Pardot prospects trigger Marketo record searches and cross-reference webinar engagement data.

When a prospect is created in Pardot, create a spreadsheet row in Google Sheets and create or update the person in Marketo

New Pardot prospects log instantly into Google Sheets rows while updating Marketo records.

When a prospect is created in Pardot, update a spreadsheet row in Google Sheets and search for the person in Marketo

Pardot prospect updates sync automatically with Google Sheets rows and verify Marketo database records.

When a prospect is created in Pardot, add the prospect to a list in Marketo and log the entry in Google Sheets

New Pardot prospects join Marketo lists while recording complete details in Google Sheets.

Supported triggers and actions for Marketo and Pardot

Mix and match to build the exact automation you need

Marketo Triggers & Actions

Create or update person in Marketo

Generates a new invoice

Try it →

Add Person to a list in Marketo

Adds a person to a list or group

Try it →

Search person in Marketo

Retrieves information about a person

Try it →

Create or update custom object record in Marketo

Creates or updates a custom object record

Try it →

Create or update opportunity in Marketo

Creates or updates a sales opportunity

Try it →

Search Opportunity in Marketo

Searches for a opportunity

Try it →

Search custom object record in Marketo

Searches for a custom object record

Try it →

Pardot Triggers & Actions

Prospect is created in Pardot

Triggers the automation when a new prospect is added

Try it →

What can you automate with Marketo + Pardot?

Streamline your marketing workflows by automating lead syncing, record updates, and campaign tracking between Marketo and Pardot.

Get Started For Free

🔄

Sync prospects between Marketo and Pardot automatically

Keep your marketing automation platforms perfectly synchronised whenever new prospect records are generated or updated.

📋

Capture every submitted field without data loss

Map all prospect details, custom fields, and engagement data from Pardot straight into Marketo without missing key information.

🔔

Notify your sales team the moment prospects arrive

Trigger instant alerts in your communication channels as soon as a new prospect is created in Pardot or updated in Marketo.

🔀

Route leads to specific lists based on field values

Direct enterprise and standard prospects to different lists or custom objects depending on submitted field criteria.

✏️

Keep person records updated across both platforms

Automatically update person records, custom objects, and opportunity details in Marketo whenever prospect info changes in Pardot.

🔍

Prevent duplicate entries with automated searches

Search existing database records before creating new entries in Marketo to keep your customer database clean and organized.

📊

Track lifecycle status and opportunity changes

Update opportunities and custom objects in Marketo when prospects move through qualification stages in Pardot.

💬

Extend workflows with instant Slack team alerts

Send instant Slack notifications to your marketing channel whenever major prospect conversion events happen across Marketo and Pardot.

And much more...

Who is Marketo + Pardot integration for?

Connecting Marketo and Pardot empowers marketing and sales teams to eliminate manual data entry, streamline lead nurturing, and keep customer records synchronised across platforms.

Performance marketers

Sales reps

Marketing managers

Operations teams

Account executives

Data analysts

📈

Performance marketers

You're managing campaign data in Pardot but need updated records in Marketo, so campaign performance reports are always based on outdated figures — with this integration, every lead record syncs instantly and your analytics remain accurate.

⚡

Sales reps

You depend on timely prospect handoffs from Pardot, but delays in updating Marketo mean you reach out after leads have gone cold — automating both apps means every prospect lands in your hands immediately so you can follow up faster.

📋

Marketing managers

You report on lead generation metrics to stakeholders, but missing records between platforms leave blind spots in your pipeline reporting — this integration means every submission is tracked reliably and your pipeline reports are always audit-ready.

🌊

Operations teams

You handle high volumes of incoming prospects daily, but manual syncing leads to duplicate entries and fragmented customer profiles — connecting these apps means duplicate records are eliminated and customer databases stay clean.

🤝

Account executives

You own the final conversion stage and rely on upstream lead enrichment, but missing lead details force you to pause outreach — automating Marketo and Pardot means complete prospect profiles arrive ready for closing.

🗂️

Data analysts

You build attribution models across customer touchpoints, but recurring data gaps between your marketing platforms distort attribution accuracy — with this integration, every record history is preserved without manual gaps.

Try This Integration – No Code Needed

Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Marketo + Pardot

Build and manage your Marketo + Pardot automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected

Connect Marketo + Pardot with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.

20M+ Ready Automations

Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.

AI that builds your automations

Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.

24x5 Live Chat Support

Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.

Free done-for-you setup

Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.

Secure by design

SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.

How Integrately Works?

Select Automation

Connect Accounts

That’s it! You just connected Google Sheets to Trello

Automation is ready

Connect Marketo + Pardot Now

In Just 1 Click!

Price Comparison with Popular Alternatives

Popular Alternative

😐

750 Tasks

in $19.⁹⁹

Integrately

😍

2,000 Tasks

in $19.⁹⁹

See Pricing

Trusted by 42,000+ Customers

Highest Rated Integration Platform on G2

ProductHunt

Most upvoted product of the month

▲ 2000+

Connect Marketo + Pardot Now

In Just 1 Click!

Frequently Asked Questions

How do I connect Marketo to Pardot?

You can connect Marketo to Pardot in just one click using ready-made templates on Integrately, or by asking Integrately AI to build the workflow for you. Popular connections also work with Salesforce, Hubspot, Typeform, Slack, Zoom, and Google Sheets with 1-click automation setup.

What is the best way to sync prospects between Marketo and Pardot?

Can I connect Marketo, Pardot, and Slack?

What is a good Zapier alternative for Marketo and Pardot?

How do custom object records sync between Marketo and Pardot?

How does Pardot handle prospect creation triggers for Marketo?

Do I need coding skills to automate Marketo and Pardot?

Is the Marketo and Pardot integration free?

Didn't find the answer you were looking for?

No worries — just send us a message and we’ll get back to you as soon as possible.

Want to automate something else in your workflow?

You Can Also Connect Marketo or Pardot With 1500+ Other Apps

Popular Marketo Integrations

Connect Marketo with CRMs, email marketing tools, and analytics platforms to manage and nurture your customer relationships.

See All
Marketo Integrations

No popular apps found

Popular Pardot Integrations

Sync Pardot with lead generation, sales automation, and reporting tools to streamline your marketing pipeline.

See All
Pardot Integrations

No popular apps found

Marketo + Pardot Integration

Integrate Marketo to Pardot in one click, or tell Integrately AI how you want each lead handled. Sync prospect details, create or update person records in Marketo, update lists, and trigger automated follow-ups instantly.

Trusted by experts at...

Ready Workflows for Marketo + Pardot Integration

Sync prospect details, create or update person records, manage lists, and track custom objects, all in just one click.

Create Marketo contact for new Pardot prospect

When Prospect is created in Pardot > Check condition > Create or Update Person in Marketo

When Prospect is created in Pardot > Check condition > Add Person to a list in Marketo

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Marketo + Pardot flow

Teams often want to notify sales channels, log details in spreadsheets, or capture responses from forms after prospects sync between Pardot and Marketo. Pick a combination and activate it in one click.

Supported triggers and actions for Marketo and Pardot

Mix and match to build the exact automation you need

What can you automate with Marketo + Pardot?

Streamline your marketing workflows by automating lead syncing, record updates, and campaign tracking between Marketo and Pardot.

Who is Marketo + Pardot integration for?

Connecting Marketo and Pardot empowers marketing and sales teams to eliminate manual data entry, streamline lead nurturing, and keep customer records synchronised across platforms.

Did you know?

Our team can create automations for you... At no extra cost!

Why choose Integrately to automate Marketo + Pardot

Build and manage your Marketo + Pardot automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

How Integrately Works?

Trusted by 42,000+ Customers

Frequently Asked Questions

Want to automate something else in your workflow?

You Can Also Connect Marketo or Pardot With 1500+ Other Apps

Automate Your Tedious Tasks
With A Single Click

It's so easy a caveman could do it.

Marketo + Pardot Integration

Integrate Marketo to Pardot in one click, or tell Integrately AI how you want each lead handled. Sync prospect details, create or update person records in Marketo, update lists, and trigger automated follow-ups instantly.

Trusted by experts at...

Ready Workflows for Marketo + Pardot Integration

Sync prospect details, create or update person records, manage lists, and track custom objects, all in just one click.

Create Marketo contact for new Pardot prospect

When Prospect is created in Pardot > Check condition > Create or Update Person in Marketo

When Prospect is created in Pardot > Check condition > Add Person to a list in Marketo

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Marketo + Pardot flow

Teams often want to notify sales channels, log details in spreadsheets, or capture responses from forms after prospects sync between Pardot and Marketo. Pick a combination and activate it in one click.

Supported triggers and actions for Marketo and Pardot

Mix and match to build the exact automation you need

What can you automate with Marketo + Pardot?

Streamline your marketing workflows by automating lead syncing, record updates, and campaign tracking between Marketo and Pardot.

Who is Marketo + Pardot integration for?

Connecting Marketo and Pardot empowers marketing and sales teams to eliminate manual data entry, streamline lead nurturing, and keep customer records synchronised across platforms.

Did you know?

Our team can create automations for you... At no extra cost!

Why choose Integrately to automate Marketo + Pardot

Build and manage your Marketo + Pardot automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

How Integrately Works?

Trusted by 42,000+ Customers

Frequently Asked Questions

Want to automate something else in your workflow?

You Can Also Connect Marketo or Pardot With 1500+ Other Apps

Automate Your Tedious Tasks With A Single Click

It's so easy a caveman could do it.

Automate Your Tedious Tasks
With A Single Click