When Person is created in Pipedrive > Check condition > Create or Update Person in Marketo
Pipedrive + Marketo Integration
Marketo + Pipedrive Integration
Integrate Marketo to Pipedrive in one click, or tell Integrately AI how you want each lead handled. Sync new contacts, update opportunities, create custom objects, and keep your marketing and sales pipelines aligned automatically.
Free forever.Use premium features free for 14 days.1.
Project is created in Pipedrive Instant- Project is updated in Pipedrive Instant
- Project is deleted in Pipedrive Instant
- Activity is created in Pipedrive Instant
- Activity is updated in Pipedrive Instant
- Activity matches filter in Pipedrive
- Deal is created in Pipedrive Instant
- Deal is updated in Pipedrive Instant
- Deal matches filter in Pipedrive
- Deal stage is updated in Pipedrive Instant
- Lead is created in Pipedrive Instant
- Lead is updated in Pipedrive Instant
- Note is created in Pipedrive Instant
- Note is updated in Pipedrive Instant
- Organization is created in Pipedrive Instant
- Organization is updated in Pipedrive Instant
- Organization matches filter in Pipedrive
- Person is created in Pipedrive Instant
- Person is updated in Pipedrive Instant
- Person matches filter in Pipedrive
- Product is added in Pipedrive Instant
- Product is deleted in Pipedrive Instant
- Product is updated in Pipedrive Instant
2.
Create or update person in Marketo- Add Person to a list in Marketo
- Search person in Marketo
- Create or update custom object record in Marketo
- Create or update opportunity in Marketo
- Search Opportunity in Marketo
- Search custom object record in Marketo
- Create activity in Pipedrive
- Update activity in Pipedrive
- Get activity by id in Pipedrive
- Delete activity in Pipedrive
- Create deal in Pipedrive
- Update deal in Pipedrive
- Search deal in Pipedrive
- Get deal by id in Pipedrive
- Convert deal to lead in Pipedrive
- Get deal conversion status in Pipedrive
- Add product to deal in Pipedrive
- Get products of deal in Pipedrive
- Add participant to deal in Pipedrive
- Get Participants by Deal Id in Pipedrive
- Create lead in Pipedrive
- Convert lead to deal in Pipedrive
- Get lead conversion status in Pipedrive
- Search lead in Pipedrive
- Delete deal in Pipedrive
- Create organization in Pipedrive
- Update organization in Pipedrive
- Search organization in Pipedrive
- Get organization by id in Pipedrive
- Delete organization in Pipedrive
- Create person in Pipedrive
- Update person in Pipedrive
- Search person in Pipedrive
- Get person by id in Pipedrive
- Delete person in Pipedrive
- Create product in Pipedrive
- Update product in Pipedrive
- Search product in Pipedrive
- Get product by id in Pipedrive
- Get product variations in Pipedrive
- Delete product in Pipedrive
- Add follower in Pipedrive
- Create note in Pipedrive
- Update note in Pipedrive
- Search note in Pipedrive
- Attach file in Pipedrive
- Get user by id in Pipedrive
- Search user by email in Pipedrive
- Search user by name in Pipedrive
Trusted by experts at...
Ready Workflows for Marketo + Pipedrive Integration
Capture leads, update opportunities, manage custom objects, and trigger engagement campaigns, all in just one click.
Most popular automations
When Person is created in Pipedrive > Check condition > Add Person to a list in Marketo
Pipedrive + Marketo Integration
Create Marketo contact for new Pipedrive person
There are many reasons why someone might choose to use two different marketing tools. One common reason being - able to reach a wider audience. For example, if one tool is better suited for reaching customers in a certain geographic region, while another is better for reaching customers of a certain age group, using both can help businesses reach their target market more effectively.
Thus, integration of your new Marketo contact and Pipedrive person can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
See moreThus, integration of your new Marketo contact and Pipedrive person can help make sure that your messages are coordinated and that you're taking full advantage of all your channels. It can also help reduce the amount of time you spend managing different tools and platforms.
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Got a different automation in mind? Describe it and let Integrately AI build it for you.
Connect more apps to your Marketo + Pipedrive flow
Sync your core customer data to CRM, email, messaging, and scheduling tools the moment deals and contacts update. Pick a combination and activate it in one click.
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HubSpot (8)
HubSpot (8) +
Mailchimp (8)
Mailchimp (8) +
Salesforce (8)
Salesforce (8) +
Slack (8)
Slack (8) +
Gmail (8)
Gmail (8) +
Calendly (8)
Calendly (8) P
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When a new person is created in Pipedrive, create or update the person in Marketo, and create a contact in HubSpot.
New Pipedrive people instantly update Marketo and create new HubSpot contacts without manual exporting.
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When a deal is created in Pipedrive, create or update an opportunity in Marketo, and send an email alert in HubSpot.
New deals in Pipedrive update Marketo opportunities and notify your team via HubSpot email.
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When a deal stage is updated in Pipedrive, update the opportunity in Marketo and update the contact in HubSpot.
Deal stage updates in Pipedrive automatically sync across Marketo opportunities and HubSpot contacts.
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When an activity is created in Pipedrive, create or update a person in Marketo, and create a task in HubSpot.
Pipedrive activities update Marketo person records and trigger corresponding tasks in HubSpot.
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If a Pipedrive deal is created, create or update an opportunity in Marketo and create a priority contact in HubSpot.
New high-value Pipedrive deals automatically generate Marketo opportunities and priority HubSpot contacts.
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When an organization is updated in Pipedrive, update the custom object record in Marketo and update the company in HubSpot.
Organization changes in Pipedrive keep Marketo custom objects and HubSpot company records fully synchronised.
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Use Claude to analyse whether new Pipedrive deals match enterprise criteria. If they do, update Marketo and create a HubSpot contact.
Claude evaluates new Pipedrive deals, updating Marketo opportunities and creating targeted HubSpot contacts for qualified leads.
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When a person is created in Pipedrive, create or update the person in Marketo, create a HubSpot contact, and notify your sales team in Slack.
New Pipedrive people instantly update Marketo, create HubSpot contacts, and broadcast alerts to Slack.
Supported triggers and actions for Marketo and Pipedrive
Mix and match to build the exact automation you need
Marketo Triggers & Actions
Pipedrive Triggers & Actions
Instant
Activity is created in Pipedrive
Triggers the automation when a new activity is created
Try it → Instant
Activity is updated in Pipedrive
Triggers the automation when an activity is updated
Try it → Instant
Deal stage is updated in Pipedrive
Triggers the automation when a deal stage is updated
Try it → Instant
Organization is created in Pipedrive
Triggers the automation when a new organization is created
Try it → Instant
Organization is updated in Pipedrive
Triggers the automation when any organization's profile is modified
Try it → Instant
Person is updated in Pipedrive
Triggers the automation when a person's profile is updated
Try it → Person matches filter in Pipedrive
Triggers the automation when a person matches a specified filter
Try it → What can you automate with Marketo + Pipedrive?
Streamline your sales and marketing operations by connecting every customer touchpoint between Marketo and Pipedrive.
🔄
Sync new contacts and leads instantly
Automatically create or update person records in Marketo whenever new contacts are added in Pipedrive. Keep your marketing lists and sales databases perfectly synchronised.
📋
Capture every submitted custom field
Map detailed opportunity and organization properties from Pipedrive directly into Marketo custom objects. Ensure your marketing team sees the complete picture of every account.
🔔
Alert your team the moment deals change
Trigger instant notifications in Slack or email whenever deal stages update in Pipedrive. Keep revenue teams aligned on high-value pipeline movements without manual check-ins.
🔀
Route records based on submitted values
Apply conditional logic to direct high-value Pipedrive deals into specialized Marketo opportunity tracks. Ensure enterprise prospects receive tailored marketing attention.
🔄
Keep downstream records fully updated
Propagate organization and contact modifications across both platforms in real time. Eliminate conflicting data and outdated contact details across your tech stack.
🔍
Prevent duplicate records automatically
Search existing person and opportunity records before creating new entries in Marketo. Maintain a clean database free of redundant lead profiles.
📌
Manage later status changes seamlessly
Update Marketo opportunities when Pipedrive deals are won, lost, or moved to advanced pipeline stages. Keep your win-loss analytics accurate and up to date.
⚡
Extend workflows to external tools
Connect your core Marketo and Pipedrive flow to popular applications like HubSpot or Slack for multi-step automations. Build robust cross-platform pipelines effortlessly.
And much more...
Who is Marketo + Pipedrive integration for?
Revenue teams, marketers, and sales leaders rely on this integration to eliminate manual data entry and keep customer records perfectly aligned across platforms.
Performance marketers
Sales managers
Account executives
Operations teams
Sales reps
Customer success leads
📈
Performance marketers
You're reviewing Marketo campaign metrics, but your pipeline reports only update when someone manually exports records, so the conversion counts you're optimising against are always outdated — connecting these apps means every new deal record syncs instantly and your pipeline numbers stay current.
⚡
Sales managers
You need to track rep activity as it happens, but deal updates sitting in Pipedrive take hours to reach your marketing database, so your coaching decisions rely on yesterday's figures — automating both apps means every stage change updates immediately and your team review dashboards stay accurate.
🎯
Account executives
You depend on accurate prospect history during client calls, but fragmented records between systems leave gaps in your background research, so you waste time cross-referencing tabs — this integration means every contact detail and opportunity matches across platforms and your call preparation takes seconds.
📊
Operations teams
You manage high volumes of incoming prospects, but manual record creation between CRM and marketing tools creates severe bottlenecks, so leads wait hours for proper routing — with this integration, every new person record populates instantly and your queue stays clear.
🤝
Sales reps
You own the outreach phase and depend on clean marketing handoffs, but missing lead details force you to hunt for background information, so your initial response times slip — connecting these apps means every person record arrives complete and your outreach starts immediately.
🔍
Customer success leads
You need reliable audit histories for every client account, but data discrepancies between sales and marketing leave missing entries in your logs, so your reporting audits take hours — automating both apps means every record update logs cleanly and your historical data remains flawless.
Did you know?
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Why choose Integrately to automate Marketo + Pipedrive
Build and manage your Marketo + Pipedrive automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.
1,500+ apps connected
Connect Marketo + Pipedrive with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
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Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
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SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
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Frequently Asked Questions
How do I connect Marketo to Pipedrive?
You can connect Marketo to Pipedrive in 1 click using ready workflows on Integrately, or use Integrately AI to build custom sequences. It links Marketo, Pipedrive, and tools like Slack, HubSpot, and Gmail instantly.
Can I automatically sync my Pipedrive contacts to Marketo person records?
Can I connect Marketo, Pipedrive, and HubSpot?
What is a good Zapier alternative for Marketo and Pipedrive?
How does Marketo handle data updates from Pipedrive deals?
Can Pipedrive triggers update Marketo custom objects?
Do I need coding skills to automate Marketo and Pipedrive?
Is the Marketo and Pipedrive integration free?
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