Marketo + Twilio Integration

Integrate Marketo to Twilio in one click, or tell Integrately AI how you want each message handled. Capture incoming messages, update person records, log details, and trigger follow-ups automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Twilio
    Message is received in Twilio Instant
  • Twilio
    SMS is received/sent in Twilio
  • Twilio
    Recording is available in Twilio
  • Twilio
    Call status is changed in Twilio
  • Twilio
    Call is finished in Twilio
  • Twilio
    Phone number is added in Twilio
  • Twilio
    Transcription is available in Twilio
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2.
  • Marketo
    Create or update person in Marketo
  • Marketo
    Add Person to a list in Marketo
  • Marketo
    Search person in Marketo
  • Marketo
    Create or update custom object record in Marketo
  • Marketo
    Create or update opportunity in Marketo
  • Marketo
    Search Opportunity in Marketo
  • Marketo
    Search custom object record in Marketo
  • Twilio
    Get message media by id in Twilio
  • Twilio
    Get message medias in Twilio
  • Twilio
    Send WhatsApp template message in Twilio
  • Twilio
    Send SMS in Twilio
  • Twilio
    Send WhatsApp message in Twilio
  • Twilio
    Call phone in Twilio
  • Twilio
    Get call details by id in Twilio

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Ready Workflows Ready Workflows for Marketo + Twilio Integration

Capture incoming messages, update person records, log interaction details, and trigger team alerts, all in just one click.

Most popular automationsmost-popular-automations
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Got a different task in mind? Describe it

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Connect more apps to your Marketo + Twilio flow

Keep your CRM updated, notify your team on Slack, and log interactions in spreadsheets after every Twilio and Marketo event. Pick a combination and activate it in one click.

Marketo
Twilio
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SalesforceSalesforce (5)
+
HubspotHubspot (5)
+
Google SheetsGoogle Sheets (5)
+
ZoomZoom (4)
+
CalendlyCalendly (4)
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SlackSlack (5)
T
M
S
When a message is received in Twilio, create or update a person in Marketo, and create a lead in Salesforce.
Incoming Twilio messages instantly update person records in Marketo and create a new lead in Salesforce without manual data entry.
T
M
S
When a call status is changed in Twilio, search person in Marketo, and update the lead stage in Salesforce.
Call status updates in Twilio trigger a search in Marketo and automatically update the corresponding lead stage in Salesforce.
T
M
S
When a call is finished in Twilio, create or update an opportunity in Marketo, and log a task in Salesforce.
Finished phone calls in Twilio update opportunities in Marketo and create follow-up tasks in Salesforce automatically.
T
M
S
If a phone number is added in Twilio, create or update a person in Marketo and create a contact in Salesforce.
New phone numbers added in Twilio instantly create person profiles in Marketo and populate contact records in Salesforce.
T
M
S
Use Claude to summarise every Twilio call recording, update Marketo records, and log the brief in Salesforce.
Claude analyses Twilio call recordings to update Marketo records and save concise call summaries in Salesforce.

Supported triggers and actions for Marketo and Twilio

Mix and match to build the exact automation you need

Marketo
Marketo Triggers & Actions
No trigger is available
Create or update person in Marketo
Generates a new invoice
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Add Person to a list in Marketo
Adds a person to a list or group
Try it →
Search person in Marketo
Retrieves information about a person
Try it →
Create or update custom object record in Marketo
Creates or updates a custom object record
Try it →
Create or update opportunity in Marketo
Creates or updates a sales opportunity
Try it →
Search Opportunity in Marketo
Searches for a opportunity
Try it →
Search custom object record in Marketo
Searches for a custom object record
Try it →
Twilio
Twilio Triggers & Actions
Instant
Message is received in Twilio
Triggers the automation when a new message (SMS/MMS) is received
Try it →
SMS is received/sent in Twilio
Triggers the automation when a new text message is received/sent
Try it →
Recording is available in Twilio
Triggers the automation when a recording is available
Try it →
Call status is changed in Twilio
Triggers the automation when call details are modified
Try it →
Call is finished in Twilio
Triggers the automation when a call is finished
Try it →
Phone number is added in Twilio
Triggers the automation when a phone number is added
Try it →
Transcription is available in Twilio
Triggers the automation when a transcription is available
Try it →
Get message media by id in Twilio
Try it →
Get message medias in Twilio
Try it →
Send WhatsApp template message in Twilio
Sends a message using a predefined template on WhatsApp
Try it →
Send SMS in Twilio
Sends a text message to particular recipients
Try it →
Send WhatsApp message in Twilio
Sends a message via whatsapp
Try it →
Call phone in Twilio
Initiates a phone call to a phone number
Try it →
Get call details by id in Twilio
Try it →

What can you automate with Marketo + Twilio?

Streamline your communication workflows and database management by connecting messaging and telephony events directly to your customer records.

What you can automate?
🔄
Sync incoming messages to your customer database
Automatically create or update person profiles in Marketo whenever a new message is received in Twilio, ensuring your marketing records reflect live interactions.
📋
Capture every submitted contact detail
Map complete message metadata, phone numbers, and communication attributes directly into your database fields instead of handling basic contact info only.
🔔
Alert your team instantly on new events
Trigger immediate team notifications in Slack or CRM task creation the moment a call finishes or a new communication channel is established.
🔀
Route communications based on call status
Execute different follow-up actions depending on whether a call was completed, missed, or changed status during your campaign hours.
📊
Keep spreadsheet logs updated in real time
Automatically append new rows and update interaction statuses in Google Sheets whenever Twilio call metrics or transcripts become available.
🔍
Search and update existing records intelligently
Locate existing person profiles and opportunities in Marketo before writing updates, preventing duplicate entries and keeping histories clean.
📞
Handle post-call workflows and transcriptions
Process call recordings and transcriptions automatically, updating customer opportunities and scheduling follow-up meetings without manual intervention.
🤝
Extend your workflow to external CRM tools
Pass enriched communication data seamlessly from your core pair into Salesforce or HubSpot to keep your entire software stack synchronised.
And much more...

Who is Marketo + Twilio integration for?

Marketing and sales operations teams who need to connect communication channels with customer databases without manual data entry or missed follow-ups.

Performance marketers
Performance marketers
Customer support leads
Customer support leads
Account managers
Account managers
Sales development reps
Sales development reps
Operations managers
Operations managers
Data analysts
Data analysts
📈
Performance marketers
You're running multi-channel campaigns but your reporting dashboards only update when someone manually exports communication metrics, so the conversion counts you're optimising against are always outdated — with this integration, every new interaction updates your records instantly and your analytics stay current.
🚨
Customer support leads
You manage incoming client messages but find out about urgent requests hours after they arrive because logs are scattered across different platforms — automating both apps means every message updates your CRM instantly and your team receives immediate channel alerts.
📋
Account managers
You answer to stakeholders who expect real-time visibility into client touchpoints, but compiling call statuses by hand leaves gaps in your progress reports — connecting these apps means every interaction is logged automatically and your status logs remain audit-ready.
Sales development reps
Your team handles high volumes of phone inquiries and manual contact creation cannot keep pace with incoming call volume, resulting in delayed prospect follow-ups — automating both apps means every completed call updates your database instantly and follow-up tasks are scheduled without delay.
🔄
Operations managers
You own the downstream workflows that depend on accurate customer data being handed over from communication channels, but manual handoffs cause frequent record mismatches — integrating these apps means contact details flow smoothly between systems and your pipeline data stays clean.
🗂️
Data analysts
You need a reliable historical record of all customer phone and messaging interactions, but manual entry errors leave frequent gaps in your database tables — this integration means every event is recorded with precision and your historical reports remain complete.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Marketo + Twilio

Build and manage your Marketo + Twilio automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Marketo + Twilio with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
That’s it! You just connected Google Sheets to Trello
3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Marketo to Twilio?
Frequently Asked Questions
You can connect Marketo to Twilio in one click using pre-built workflows on Integrately, or use Integrately AI to set up custom automations involving Salesforce, HubSpot, Google Sheets, Zoom, Calendly, and Slack.
Can I automatically update Marketo person records when a Twilio message is received?
Frequently Asked Questions
Can I connect Marketo, Twilio, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Marketo and Twilio?
Frequently Asked Questions
How does Marketo handle data updates from Twilio events?
Frequently Asked Questions
Can I trigger actions based on Twilio call status changes?
Frequently Asked Questions
Do I need coding skills to integrate Marketo and Twilio?
Frequently Asked Questions
Is the Marketo and Twilio integration free?
Frequently Asked Questions
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