Marketo + Zendesk Integration

Integrate Marketo to Zendesk in one click, or tell Integrately AI how you want each ticket handled. Update customer profiles, sync support interactions to Marketo, and keep your marketing lists current automatically.

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1.
  • Zendesk
    Ticket is updated in Zendesk
  • Zendesk
    Ticket is solved in Zendesk
  • Zendesk
    Ticket is created in Zendesk
  • Zendesk
    Ticket is created in view in Zendesk
  • Zendesk
    Activity(Audit) is added for specific ticket in Zendesk
  • Zendesk
    View is created in Zendesk
  • Zendesk
    User is created in Zendesk
  • Zendesk
    Group is created in Zendesk
  • Zendesk
    Organization is created in Zendesk
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2.
  • Marketo
    Create or update person in Marketo
  • Marketo
    Add Person to a list in Marketo
  • Marketo
    Search person in Marketo
  • Marketo
    Create or update custom object record in Marketo
  • Marketo
    Create or update opportunity in Marketo
  • Marketo
    Search Opportunity in Marketo
  • Marketo
    Search custom object record in Marketo
  • Zendesk
    Get organization by id in Zendesk
  • Zendesk
    Create ticket in Zendesk
  • Zendesk
    Update ticket in Zendesk
  • Zendesk
    Add comment to ticket in Zendesk
  • Zendesk
    Search ticket in Zendesk
  • Zendesk
    Add tag to ticket in Zendesk
  • Zendesk
    Create user in Zendesk
  • Zendesk
    Update user in Zendesk
  • Zendesk
    Search agent in Zendesk
  • Zendesk
    Search user in Zendesk
  • Zendesk
    Get user by id in Zendesk
  • Zendesk
    Create organization in Zendesk
  • Zendesk
    Update organization in Zendesk
  • Zendesk
    Search organization in Zendesk
  • Zendesk
    Search group in Zendesk

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Ready Workflows Ready Workflows for Marketo + Zendesk Integration

Sync new tickets to Marketo, update contact records, route support data, and keep marketing campaigns aligned, all in just one click.

Most popular automationsmost-popular-automations
Zendesk + Marketo Integration

Create Marketo contact for new Zendesk ticket

Any business knows that customer support is a vital part of any business. Not only do you need to be able to solve problems quickly and efficiently, but you also need to create a good impression with each interaction.

One way to do this is to set up this Zendesk - Marketo integration. It will automatically create a Marketo contact for new Zendesk tickets created. This way, you can ensure that each customer who contacts you will receive a prompt and professional response.

Additionally, it can help to build relationships with your customers and create loyalty. So if you're looking for ways to improve your customer service, setting up Marketo contacts for every Zendesk ticket is a great place to start.
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Connect more apps to your Marketo + Zendesk flow

Push updated customer data to your CRM, notify your support team, and sync records across your entire stack. Pick a combination and activate it in one click.

Marketo
Zendesk
+
SalesforceSalesforce (3)
+
SlackSlack (2)
+
HubspotHubspot (2)
+
Google SheetsGoogle Sheets (2)
+
ZoomZoom (1)
+
Microsoft TeamsMicrosoft Teams (1)
Z
M
S
Create or update a Marketo person when a Zendesk ticket is created, and create a record in Salesforce
New Zendesk tickets update your Marketo person records and create corresponding entries in Salesforce instantly, eliminating duplicate data entry.
Z
M
S
Update a Marketo person when a Zendesk ticket is updated, and update the lead in Salesforce
Ticket updates in Zendesk automatically refresh your Marketo person records and update the matching lead in Salesforce.
Z
M
S
Update a Marketo opportunity when a Zendesk ticket is solved, and update Salesforce
Solved support tickets in Zendesk update your Marketo opportunities and sync status changes to Salesforce.

Supported triggers and actions for Marketo and Zendesk

Mix and match to build the exact automation you need

Marketo
Marketo Triggers & Actions
No trigger is available
Create or update person in Marketo
Generates a new invoice
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Add Person to a list in Marketo
Adds a person to a list or group
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Search person in Marketo
Retrieves information about a person
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Create or update custom object record in Marketo
Creates or updates a custom object record
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Create or update opportunity in Marketo
Creates or updates a sales opportunity
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Search Opportunity in Marketo
Searches for a opportunity
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Search custom object record in Marketo
Searches for a custom object record
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Zendesk
Zendesk Triggers & Actions
Ticket is updated in Zendesk
Triggers the automation when a ticket is updated
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Ticket is solved in Zendesk
Triggers the automation when a ticket is solved
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Ticket is created in Zendesk
Triggers the automation when a new ticket is created
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Ticket is created in view in Zendesk
Triggers the automation when a new ticket is created in a particular view
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Activity(Audit) is added for specific ticket in Zendesk
Triggers the automation when a ticket is audited
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View is created in Zendesk
Triggers the automation when a new view is created
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User is created in Zendesk
Triggers the automation when a new user is created
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Group is created in Zendesk
Triggers the automation when a new group is created
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Organization is created in Zendesk
Triggers the automation when a new organization is created
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Get organization by id in Zendesk
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Create ticket in Zendesk
Generates a new ticket
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Update ticket in Zendesk
Updates ticket information
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Add comment to ticket in Zendesk
Adds a comment to a ticket
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Search ticket in Zendesk
Searches for a ticket
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Add tag to ticket in Zendesk
Adds a tag to a ticket for easy categorization and tracking
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Create user in Zendesk
Generates a new user account
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Update user in Zendesk
Updates user information
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Search agent in Zendesk
Searches for agent based on criteria
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Search user in Zendesk
Searches for a user
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Get user by id in Zendesk
Retrieves user information using their id
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Create organization in Zendesk
Generates a new invoice
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Update organization in Zendesk
Updates organization information
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Search organization in Zendesk
Finds and retrieves information about a organization
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Search group in Zendesk
Searches for a group
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What can you automate with Marketo + Zendesk?

Streamline your customer operations by syncing support tickets, updating prospect profiles, and automating your entire engagement workflow.

What you can automate?
🔄
Sync new Zendesk tickets to Marketo records automatically
Capture every support ticket created in Zendesk and immediately create or update the corresponding person in Marketo without manual copy-pasting.
📝
Map all ticket details and custom attributes into Marketo
Transfer comprehensive ticket descriptions, user IDs, and support tags directly into Marketo custom objects for deep campaign segmentation.
🔔
Alert team members instantly on high-priority issues
Trigger instant notifications in messaging tools whenever critical support tickets require immediate attention from marketing or account teams.
🔀
Route contacts into specific Marketo lists by category
Segment your audience dynamically by routing people into tailored Marketo lists based on the specific support ticket category submitted.
✏️
Keep existing person records up to date as users change
Modify existing Marketo person records whenever customer contact details or support preferences are updated in Zendesk.
👥
Create or update records to prevent duplicate profiles
Ensure clean database hygiene by utilizing upsert logic to create or update person profiles rather than generating duplicate entries.
📊
Update opportunities automatically when tickets are solved
Reflect customer resolution status by updating opportunities in Marketo the moment a related Zendesk support ticket is marked as solved.
🚀
Extend support workflows to popular team apps instantly
Combine Marketo and Zendesk triggers with messaging apps, spreadsheets, or CRMs to create multi-step operational pipelines.
And much more...

Who is Marketo + Zendesk integration for?

Support leads, marketing managers, and customer success teams who need synchronized data flow between support tickets and marketing records.

Marketing Analysts
Marketing Analysts
Customer Success Managers
Customer Success Managers
Account Executives
Account Executives
Support Operations Leads
Support Operations Leads
Demand Generation Specialists
Demand Generation Specialists
CRM Administrators
CRM Administrators
📈
Marketing Analysts
You're tracking engagement metrics in Marketo but support data remains siloed in Zendesk, so your quarterly attribution reports never reflect actual customer issues — with this integration, every support ticket updates your Marketo records instantly and your reporting stays accurate.
⚡
Customer Success Managers
You manage high-value accounts in Marketo but miss critical support escalations happening in Zendesk until days later, so client relationships suffer from delayed outreach — integrating these apps means every new ticket alerts your team immediately and your accounts stay protected.
📋
Account Executives
You review lead statuses in Marketo before client meetings while support resolves issues in Zendesk, so you pitch clients without knowing their open ticket history — automating both apps means your person records reflect live support activity and your pitches are always informed.
🔄
Support Operations Leads
You handle thousands of customer touchpoints across Marketo and Zendesk manually every week, so contact details drift out of sync and duplicate profiles pile up — with this integration, every ticket automatically updates the correct person in Marketo without manual data entry.
🎯
Demand Generation Specialists
You build targeted nurture campaigns in Marketo based on customer lifecycle stages that depend on support closures in Zendesk, so campaigns trigger before issues are actually resolved — this integration means resolved tickets update person statuses instantly and your campaigns trigger at the right time.
🗂️
CRM Administrators
You maintain clean customer histories across Marketo but struggle with missing touchpoints from Zendesk support interactions, so your marketing database has permanent blind spots — connecting these apps means every interaction is logged to the correct opportunity and your database remains complete.
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Why choose Integrately to automate Marketo + Zendesk

Build and manage your Marketo + Zendesk automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Marketo + Zendesk with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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Select a trigger from Google Sheets
2
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Automation is ready
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Frequently Asked Questions

How do I connect Marketo to Zendesk?
Frequently Asked Questions
You can connect Marketo to Zendesk in 1 click using ready-made workflows on Integrately, or use Integrately AI to build custom multi-step automations with tools like Salesforce, Slack, and Google Sheets.
Can I automatically update Marketo person records when a Zendesk ticket is created?
Frequently Asked Questions
Can I connect Marketo, Zendesk, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Marketo and Zendesk?
Frequently Asked Questions
How does Marketo handle person updates during Zendesk ticket syncs?
Frequently Asked Questions
Can I trigger workflows when a Zendesk ticket is solved?
Frequently Asked Questions
Do I need coding skills to set up Marketo and Zendesk automations?
Frequently Asked Questions
Is the Marketo and Zendesk integration free?
Frequently Asked Questions
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