Pardot + Salesforce Integration

Integrate Pardot to Salesforce in one click, or tell Integrately AI how you want each lead handled. Create leads and contacts, update opportunities, alert your team, and trigger follow-ups automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Pardot
    Prospect is created in Pardot
  • Salesforce
    Field is updated on record in Salesforce
  • Salesforce
    Record is created in Salesforce
  • Salesforce
    Record is updated in Salesforce
  • Salesforce
    Lead is created in Salesforce
  • Salesforce
    Lead is updated in Salesforce
  • Salesforce
    Opportunity is created in Salesforce
  • Salesforce
    Opportunity is updated in Salesforce
  • Salesforce
    Task is created in Salesforce
  • Salesforce
    Task is updated in Salesforce
  • Salesforce
    Contact is updated in Salesforce
  • Salesforce
    Contact is created in Salesforce
  • Salesforce
    Account is created in Salesforce
  • Salesforce
    Account is updated in Salesforce
  • Salesforce
    Outbound message is received in Salesforce Instant
  • Salesforce
    Case is created in Salesforce
  • Salesforce
    Case is updated in Salesforce
  • Salesforce
    Quote is created in Salesforce
  • Salesforce
    Quote is updated in Salesforce
Arrow Right
2.
  • Pardot
    Create prospect in Pardot
  • Pardot
    Search prospect in Pardot
  • Pardot
    Update prospect in Pardot
  • Pardot
    Add prospect to list in Pardot
  • Salesforce
    Get records by ID in Salesforce
  • Salesforce
    Create record in Salesforce
  • Salesforce
    Search record using query in Salesforce
  • Salesforce
    Update record in Salesforce
  • Salesforce
    Search record in Salesforce
  • Salesforce
    Create lead in Salesforce
  • Salesforce
    Update lead in Salesforce
  • Salesforce
    Search lead in Salesforce
  • Salesforce
    Create contact in Salesforce
  • Salesforce
    Update contact in Salesforce
  • Salesforce
    Search contact in Salesforce
  • Salesforce
    Create opportunity in Salesforce
  • Salesforce
    Update opportunity in Salesforce
  • Salesforce
    Search opportunity in Salesforce
  • Salesforce
    Add contact to campaign in Salesforce
  • Salesforce
    Add lead to campaign in Salesforce
  • Salesforce
    Create account in Salesforce
  • Salesforce
    Search account in Salesforce
  • Salesforce
    Update account in Salesforce
  • Salesforce
    Create task in Salesforce
  • Salesforce
    Update task in Salesforce
  • Salesforce
    Search task in Salesforce
  • Salesforce
    Get tasks by contact Id in Salesforce
  • Salesforce
    Create case in Salesforce
  • Salesforce
    Update case in Salesforce
  • Salesforce
    Search case in Salesforce
  • Salesforce
    Get events by contact Id in Salesforce
  • Salesforce
    Search quote in Salesforce

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Ready Workflows Ready Workflows for Pardot + Salesforce Integration

Capture prospects, create leads, update opportunities, alert your team, and trigger follow-ups, all in just one click.

Most popular automationsmost-popular-automations
Salesforce + Pardot Integration

Create Pardot prospect for new Salesforce record

Automatically creating Pardot prospect records for new Salesforce record entries is a huge time-saver! This way, you can be sure that your data is always accurate and complete. Plus, it saves you time and effort by eliminating the need to manually enter data into both systems.

Also, it's one less thing for you to have to remember to do manually. Win-win!
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Pardot + Salesforce Integration

Create Salesforce contact for new Pardot prospect

CRMs are designed to help businesses manage their customer data. By tracking customer interactions, CRMs can help businesses identify trends and optimize their marketing and sales efforts.

However, some businesses find that they need more than one CRM to effectively manage their customer data. For example, a business with a large customer base may need one CRM for sales and another for marketing. Alternatively, a business with multiple locations may need a CRM for each location.

Using this Pardot - Salesforce integration, anytime a new Pardot prospect is created, an Salesforce contact should be automatically generated as well. This integration will help to keep your data consistent and up-to-date, and it will save you time by eliminating the need to manually enter information into both systems.
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Pardot + Salesforce Integration

Create Salesforce record for new Pardot prospect

When a new prospect is created in your Pardot, you can automatically create a record for them in your Salesforce. This way, you'll always have up-to-date information on your contacts and can easily track their progress. Plus, you won't have to manually enter data into multiple systems - it will all be taken care of automatically.

So go ahead and set up this integration - it will make your life much easier!
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Pardot + Salesforce Integration

Create Salesforce opportunity from new Pardot prospect

Anytime a new prospect is created in your Pardot, a new opportunity will automatically be created in your Salesforce. This ensures that all of your opportunity are linked to the right prospect, and that you never miss an opportunity to follow up with a new lead.

This Pardot - Salesforce integration save you time and effort by keeping your data synchronized across systems. As a result, you can focus on your core business objectives and leave the tedious data entry to the automation.
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Pardot + Salesforce Integration

Create Salesforce task for new Pardot prospect

In Pardot, when you create a prospect, it automatically creates a task in Salesforce for that prospect. This is a great way to keep track of all your interactions with each customer. You can also see all the task associated with a particular prospect on their prospect profile.

This makes it easy to stay organized and ensure no important steps are missed when working with a customer.
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Got a different task in mind? Describe it

Got a different automation in mind? Describe it and let Integrately AI build it for you.

Connect more apps to your Pardot + Salesforce flow

Keep your marketing and sales teams aligned by sending prospect data straight to your CRM and notifying your team. Pick a combination and activate it in one click.

Pardot
Salesforce
+
HubspotHubspot (4)
+
Microsoft OutlookMicrosoft Outlook (4)
+
SlackSlack (4)
+
CalendlyCalendly (4)
+
ZoomZoom (4)
+
Google DriveGoogle Drive (4)
P
S
H
Add every new Pardot prospect to Salesforce, and create a matching contact in HubSpot.
New Pardot prospects appear in Salesforce within seconds and HubSpot gets updated too, so your marketing and sales data stays perfectly synchronized.
P
S
H
When a Pardot prospect is created, update Salesforce and create a task in HubSpot.
Keep your sales reps on track by automatically updating Salesforce records and creating follow-up tasks in HubSpot for every new Pardot prospect.
P
S
H
If a new Pardot prospect is created, search Salesforce and update HubSpot contact details.
Verify existing records in Salesforce and keep HubSpot contact details current whenever a prospect updates their information in Pardot.
P
S
H
Use Claude to qualify every new Pardot prospect before updating Salesforce and HubSpot.
Let Claude assess prospect readiness before creating records in Salesforce and adding qualified accounts to HubSpot.

Supported triggers and actions for Pardot and Salesforce

Mix and match to build the exact automation you need

Pardot
Pardot Triggers & Actions
Prospect is created in Pardot
Triggers the automation when a new prospect is added
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Create prospect in Pardot
Generates a new porspect
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Search prospect in Pardot
Searches for a particular prospect
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Update prospect in Pardot
Updates prospect details with new information
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Add prospect to list in Pardot
Adds a new potential client in a list
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Salesforce
Salesforce Triggers & Actions
Field is updated on record in Salesforce
Triggers the automation when a particular action in the workflow fails
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Record is created in Salesforce
Triggers the automation when a new record is created
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Record is updated in Salesforce
Triggers the automation when any record is updated
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Lead is created in Salesforce
Triggers the automation when a new lead is created
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Lead is updated in Salesforce
Triggers the automation when the lead information is updated
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Opportunity is created in Salesforce
Triggers the automation when any opportunity is updated
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Opportunity is updated in Salesforce
Triggers the automation when any opportunity is updated
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Task is created in Salesforce
Triggers the automation when a new task is created
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Task is updated in Salesforce
Triggers the automation when any task is updated
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Contact is updated in Salesforce
Triggers the automation when a contact is updated
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Contact is created in Salesforce
Triggers the automation when a new contact is created
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Account is created in Salesforce
Triggers the automation when a new account is created
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Account is updated in Salesforce
Triggers the automation when an account is updated
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Instant
Outbound message is received in Salesforce
Triggers the automation when an outbound message is received
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Case is created in Salesforce
Triggers the automation when a new case is created
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Case is updated in Salesforce
Triggers the automation when any case is updated
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Quote is created in Salesforce
Triggers the automation when a new quote is created
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Quote is updated in Salesforce
Triggers the automation when any quote is updated
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Get records by ID in Salesforce
Retrieves a record based on its id
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Create record in Salesforce
Generates a new record
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Search record using query in Salesforce
Searches for a record using the query provided by the user
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Update record in Salesforce
Updates a record with new information
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Search record in Salesforce
Searches for a record within a given database
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Create lead in Salesforce
Generates new leads for potential customers
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Update lead in Salesforce
Updates the lead information
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Search lead in Salesforce
Retrieves information for a particular lead
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Create contact in Salesforce
Adds a new contact to the database
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Update contact in Salesforce
Updates contact information with new details
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Search contact in Salesforce
Finds and retrieves contact information
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Create opportunity in Salesforce
Creates a new instance of the support system
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Update opportunity in Salesforce
Updates the opportunity details as needed
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Search opportunity in Salesforce
Searches for a opportunity
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Add contact to campaign in Salesforce
Adds a contact to a campaign for targeted communication
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Add lead to campaign in Salesforce
Adds a new lead to a marketing campaign for targeted outreach
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Create account in Salesforce
Generates a new account
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Search account in Salesforce
Searches for account information
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Update account in Salesforce
Updates account information
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Create task in Salesforce
Creates a new task
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Update task in Salesforce
Updates the task with new information or changes
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Search task in Salesforce
Searches for a task
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Get tasks by contact Id in Salesforce
Retrieves tasks associated with a contact id
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Create case in Salesforce
Generates a new case entry
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Update case in Salesforce
Updates case details based on new information received
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Search case in Salesforce
Searches for a case record
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Get events by contact Id in Salesforce
Retrieves a list of events associated with a contact id
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Search quote in Salesforce
Searches for a quote
Try it →

What can you automate with Pardot + Salesforce?

Streamline your marketing and sales operations by automating data flow between Pardot and Salesforce.

What you can automate?
Create Salesforce leads from Pardot prospects instantly
Send every new Pardot prospect straight into Salesforce the moment it is created. Eliminate manual data entry and speed up your entire sales cycle.
📋
Capture every submitted prospect field accurately
Map all available Pardot form answers into corresponding Salesforce fields instead of only capturing names and emails. Your CRM data becomes far more useful for sales outreach.
🔔
Notify your sales team the moment a lead arrives
Alert your representatives immediately through messaging apps or email when a high-value prospect submits a form in Pardot and updates Salesforce.
🔀
Route leads based on submitted company size
Send enterprise prospects to senior sales queues in Salesforce while routing standard inquiries to automated nurturing sequences based on form criteria.
🔄
Keep Salesforce records updated as prospects change
Automatically update existing Salesforce records whenever a prospect modifies their contact details or marketing preferences in Pardot.
🔍
Search and update instead of creating duplicates
Check whether a prospect already exists in Salesforce before creating a new record, updating existing entries to maintain a clean database.
📉
Handle later status changes and stage updates
Synchronize lead progression, closed deals, and qualification stage changes between your marketing automation platform and CRM seamlessly.
💬
Extend workflows to Slack and communication tools
Trigger multi-step pipelines where Pardot and Salesforce sync data and automatically notify team channels in Slack or Microsoft Outlook.
And much more...

Who is Pardot + Salesforce integration for?

B2B marketers and sales professionals who need to eliminate manual data entry, keep CRM records accurate, and ensure leads move swiftly from marketing automation to sales.

Performance marketers
Performance marketers
Sales representatives
Sales representatives
Account managers
Account managers
Growth teams
Growth teams
Sales operations leads
Sales operations leads
CRM administrators
CRM administrators
📈
Performance marketers
You're running campaigns across multiple channels but your reporting sheet only updates when someone manually exports leads, so the conversion counts you're optimising against are always a few hours behind — with this integration, every new prospect lands in Salesforce instantly and your data stays current.
Sales representatives
You need to act fast on inbound prospects, and you find out too late when leads sit in marketing tools without reaching your CRM — this integration means every new submission creates a lead immediately and your team reaches out first.
📊
Account managers
You answer to stakeholders who want to see pipeline progress, but pipeline numbers stay blank until someone copies records across platforms — automating both apps means every prospect update reflects instantly and your reporting is always ready.
🚀
Growth teams
The volume of inbound campaigns is too high for anyone to keep up by hand, leading to missed follow-ups and lost pipeline value — connecting these apps means every prospect flows straight to your CRM without manual effort.
🤝
Sales operations leads
You own the next step in the sales pipeline and depend on marketing automation to hand over clean prospect data on time — with this integration, every lead record arrives formatted and ready for assignment.
📁
CRM administrators
You need a reliable history of customer interactions and keep finding gaps caused by missed manual data entry — this integration means every prospect interaction is logged accurately and your database remains complete.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Pardot + Salesforce

Build and manage your Pardot + Salesforce automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Pardot + Salesforce with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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in $19.99

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Frequently Asked Questions

How do I connect Pardot to Salesforce?
Frequently Asked Questions
You can connect Pardot to Salesforce in 1-click using ready templates or Integrately AI. Start your setup by choosing a pre-built workflow for Pardot and Salesforce, or connect additional apps like Hubspot, Slack, and Calendly.
Can I automatically sync Pardot prospects to Salesforce records?
Frequently Asked Questions
Can I connect Pardot, Salesforce, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Pardot and Salesforce?
Frequently Asked Questions
How does Pardot handle prospect data during synchronization?
Frequently Asked Questions
Can I update existing Salesforce records when Pardot prospects change?
Frequently Asked Questions
Do I need coding skills to automate Pardot and Salesforce?
Frequently Asked Questions
Is the Pardot and Salesforce integration free?
Frequently Asked Questions
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You Can Also Connect Pardot or Salesforce With 1500+ Other Apps

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Salesforce
Popular Salesforce Integrations
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