Salesforce Marketing Cloud + Twilio Integration

Integrate Salesforce Marketing Cloud to Twilio in one click, or tell Integrately AI how you want each message handled. Capture incoming messages, validate email addresses, create subscribers, and insert data extension records automatically.

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1.
  • Twilio
    Message is received in Twilio Instant
  • Twilio
    SMS is received/sent in Twilio
  • Twilio
    Recording is available in Twilio
  • Twilio
    Call status is changed in Twilio
  • Twilio
    Call is finished in Twilio
  • Twilio
    Phone number is added in Twilio
  • Twilio
    Transcription is available in Twilio
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2.
  • Salesforce Marketing Cloud
    Insert data extension record in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Upsert data extension record in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Sends transactional email using TriggerSend in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Create subscriber in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Validate email address in Salesforce Marketing Cloud
  • Twilio
    Send WhatsApp template message in Twilio
  • Twilio
    Get message medias in Twilio
  • Twilio
    Get message media by id in Twilio
  • Twilio
    Send SMS in Twilio
  • Twilio
    Send WhatsApp message in Twilio
  • Twilio
    Call phone in Twilio
  • Twilio
    Get call details by id in Twilio

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Ready Workflows Ready Workflows for Salesforce Marketing Cloud + Twilio Integration

Capture incoming messages, validate email addresses, create subscribers, insert data extension records, and trigger transactional emails, all in just one click.

Most popular automationmost-popular-automations
Twilio + Salesforce Marketing Cloud Integration

Send email from Salesforce Marketing Cloud for new sms received in Twilio

There are many reasons why you would want to send an email in Salesforce Marketing Cloud when a text message is received in Twilio.

Perhaps you want to respond to the customer quickly and don't have time to type out a response on your phone. Maybe you want to keep all customer communication in one place, or perhaps you just want an extra layer of security by sending confidential information via email instead of sms.

No matter what your reason, setting up email notifications for incoming sms is easy and can be done in just a few minutes. Give it a try today!
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Connect more apps to your Salesforce Marketing Cloud + Twilio flow

Sync your subscriber lists and message data with CRMs, analytics platforms, and e-commerce tools. Pick a combination and activate it in one click.

Salesforce Marketing Cloud
Twilio
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SalesforceSalesforce (3)
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Google Analytics 4Google Analytics 4 (3)
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HubspotHubspot (3)
+
TypeformTypeform (3)
+
ShopifyShopify (3)
+
SlackSlack (3)
T
S
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When a message is received in Twilio, create a contact in Salesforce and create a subscriber in Salesforce Marketing Cloud
Incoming Twilio messages instantly create contacts in Salesforce and new subscribers in Salesforce Marketing Cloud without manual data entry.
T
S
S
When an SMS is received in Twilio, update the matching Salesforce record and insert a data extension record in Salesforce Marketing Cloud
Keep your Salesforce records and Salesforce Marketing Cloud data extensions updated automatically whenever an SMS arrives in Twilio.
T
S
S
When a call status changes in Twilio, update Salesforce and upsert a record in Salesforce Marketing Cloud
Log call status updates from Twilio directly into Salesforce and upsert your data extension records in Salesforce Marketing Cloud.

Supported triggers and actions for Salesforce Marketing Cloud and Twilio

Mix and match to build the exact automation you need

Salesforce Marketing Cloud
Salesforce Marketing Cloud Triggers & Actions
No trigger is available
Insert data extension record in Salesforce Marketing Cloud
Adds a new record to a data extension within a particular system
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Upsert data extension record in Salesforce Marketing Cloud
Updates or inserts a record into a data extension to ensure that it's up-to-date
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Sends transactional email using TriggerSend in Salesforce Marketing Cloud
Sends a transactional email using triggersend
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Create subscriber in Salesforce Marketing Cloud
Adds new users to the subscription list
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Validate email address in Salesforce Marketing Cloud
Confirm the validity of an email address
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Twilio
Twilio Triggers & Actions
Instant
Message is received in Twilio
Triggers the automation when a new message (SMS/MMS) is received
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SMS is received/sent in Twilio
Triggers the automation when a new text message is received/sent
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Recording is available in Twilio
Triggers the automation when a recording is available
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Call status is changed in Twilio
Triggers the automation when call details are modified
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Call is finished in Twilio
Triggers the automation when a call is finished
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Phone number is added in Twilio
Triggers the automation when a phone number is added
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Transcription is available in Twilio
Triggers the automation when a transcription is available
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Send WhatsApp template message in Twilio
Sends a message using a predefined template on WhatsApp
Try it →
Get message medias in Twilio
Try it →
Get message media by id in Twilio
Try it →
Send SMS in Twilio
Sends a text message to particular recipients
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Send WhatsApp message in Twilio
Sends a message via whatsapp
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Call phone in Twilio
Initiates a phone call to a phone number
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Get call details by id in Twilio
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What can you automate with Salesforce Marketing Cloud + Twilio?

Streamline your communication workflows by syncing Twilio message events with Salesforce Marketing Cloud subscriber records and data extensions.

What you can automate?
🔄
Create Salesforce Marketing Cloud subscribers from Twilio messages
Capture incoming communication events in Twilio and automatically create corresponding subscriber profiles in Salesforce Marketing Cloud without manual export tasks.
📝
Capture every submitted message detail
Map available Twilio SMS content, sender numbers, and timestamp data into separate Salesforce Marketing Cloud data extension columns for better reporting.
🔔
Notify your team as soon as messages arrive
Alert relevant staff members instantly whenever a new Twilio message or call status change occurs so nothing falls through the cracks.
🔀
Route communications based on message content
Trigger specific actions depending on keywords or phone numbers submitted in your Twilio messages to ensure targeted subscriber segmentation.
📈
Keep data extensions updated continuously
Ensure your Salesforce Marketing Cloud data extensions always reflect the latest call statuses and messaging interactions without batch delays.
🗄️
Upsert records instead of creating duplicates
Update existing subscriber profiles and data extension entries using intelligent upsert logic when repeat interactions occur.
📞
Handle call status changes and completions
Automate follow-up workflows the moment a Twilio phone call finishes or changes status, keeping your marketing lists synchronized.
🔗
Extend your workflow to Slack
Connect your core Salesforce Marketing Cloud and Twilio flow to Slack to post instant team updates alongside your data extension records.
And much more...

Who is Salesforce Marketing Cloud + Twilio integration for?

Marketing and communication teams connecting messaging data and subscriber management need reliable syncing to eliminate manual data entry and missed follow-ups.

Performance marketers
Performance marketers
Customer support managers
Customer support managers
Client success leads
Client success leads
Operations teams
Operations teams
Sales representatives
Sales representatives
Data administrators
Data administrators
📈
Performance marketers
You're running multi-channel messaging campaigns but your subscriber lists only update when someone manually exports Twilio records, so the metrics you're optimising against are always outdated — with this integration, every incoming message and subscriber logs instantly and your data stays current.
⚡
Customer support managers
You manage incoming client inquiries on communication platforms but find out about missed messages too late because your support tools and marketing lists are disconnected — with this integration, every customer interaction triggers instant record updates and team alerts.
🤝
Client success leads
You answer to stakeholders who want to see real-time engagement progress while your communication logs sit trapped in separate messaging apps — with this integration, every call and SMS record syncs directly into your marketing platform to give stakeholders accurate progress reports.
📊
Operations teams
Your message volume is too high for any staff member to keep up with manual data entry between communication logs and marketing databases — with this integration, high-volume message events flow smoothly into your data extensions without creating bottlenecks.
🎯
Sales representatives
You own the outreach follow-up step and depend on someone upstream to hand over communication details before you can reach out to prospects — with this integration, every incoming call or message creates structured subscriber records instantly so you can follow up right away.
🗂️
Data administrators
You need a reliable history of all customer touchpoints but keep finding missing subscriber records and incomplete message logs across your systems — with this integration, every communication event is captured accurately with zero data gaps.
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Why choose Integrately to automate Salesforce Marketing Cloud + Twilio

Build and manage your Salesforce Marketing Cloud + Twilio automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Salesforce Marketing Cloud + Twilio with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
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2
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Frequently Asked Questions

How do I connect Salesforce Marketing Cloud to Twilio?
Frequently Asked Questions
You can connect Salesforce Marketing Cloud to Twilio using ready-made templates and 1-click setup on Integrately, along with other popular apps like Salesforce, Hubspot, and Slack. Simply pick a pre-built workflow or ask Integrately AI to build the integration for you.
Can I automatically create subscribers in Salesforce Marketing Cloud when a Twilio message is received?
Frequently Asked Questions
Can I connect Salesforce Marketing Cloud, Twilio, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Salesforce Marketing Cloud and Twilio?
Frequently Asked Questions
How does Salesforce Marketing Cloud handle data extension records in this integration?
Frequently Asked Questions
Can I trigger transactional emails in Salesforce Marketing Cloud from Twilio events?
Frequently Asked Questions
Do I need coding skills to automate Salesforce Marketing Cloud and Twilio?
Frequently Asked Questions
Is the Salesforce Marketing Cloud and Twilio integration free?
Frequently Asked Questions
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You Can Also Connect Salesforce Marketing Cloud or Twilio With 1500+ Other Apps

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