Salesforce Marketing Cloud + WA Web Plus Integration

Integrate Salesforce Marketing Cloud to WA Web Plus in one click, or tell Integrately AI how you want each message handled. Capture incoming customer interactions, insert data extension records, create subscribers, and update your marketing journeys automatically.

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1.
  • WA Web Plus
    WhatsApp event is received in WA Web Plus Instant
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2.
  • Salesforce Marketing Cloud
    Insert data extension record in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Upsert data extension record in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Sends transactional email using TriggerSend in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Create subscriber in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
    Validate email address in Salesforce Marketing Cloud

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Ready Workflows Ready Workflows for Salesforce Marketing Cloud + WA Web Plus Integration

Capture incoming WhatsApp events, insert data extension records, create subscribers, validate email addresses, and update your marketing journeys, all in just one click.

Most popular automationmost-popular-automations
WA Web Plus + Salesforce Marketing Cloud Integration

Send email from Salesforce Marketing Cloud for new whatsapp event received in WA Web Plus

There are many reasons why you would want to send an email in Salesforce Marketing Cloud when a text message is received in WA Web Plus.

Perhaps you want to respond to the customer quickly and don't have time to type out a response on your phone. Maybe you want to keep all customer communication in one place, or perhaps you just want an extra layer of security by sending confidential information via email instead of whatsapp event.

No matter what your reason, setting up email notifications for incoming whatsapp event is easy and can be done in just a few minutes. Give it a try today!
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Connect more apps to your Salesforce Marketing Cloud + WA Web Plus flow

Sync your core messaging and campaign data with CRMs, spreadsheets, and team communication channels. Pick a combination and activate it in one click.

Salesforce Marketing Cloud
WA Web Plus
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SalesforceSalesforce (3)
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ShopifyShopify (3)
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HubspotHubspot (3)
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Google SheetsGoogle Sheets (3)
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TypeformTypeform (3)
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SlackSlack (3)
W
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Create a Salesforce lead when a WhatsApp event is received in WA Web Plus, and insert a data extension record in Salesforce Marketing Cloud.
Incoming WhatsApp events create leads in Salesforce and insert data extension records in Salesforce Marketing Cloud instantly, keeping your sales and marketing databases aligned.
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Update a Salesforce contact when a WhatsApp event is received in WA Web Plus, and upsert a data extension record in Salesforce Marketing Cloud.
Keep contact details synchronized across Salesforce and Salesforce Marketing Cloud whenever a WhatsApp event is received in WA Web Plus.
W
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Create a Salesforce task when a WhatsApp event is received in WA Web Plus, and create a subscriber in Salesforce Marketing Cloud.
Log follow-up tasks in Salesforce and register new subscribers in Salesforce Marketing Cloud automatically from WhatsApp activity.

Supported triggers and actions for Salesforce Marketing Cloud and WA Web Plus

Mix and match to build the exact automation you need

Salesforce Marketing Cloud
Salesforce Marketing Cloud Triggers & Actions
No trigger is available
Insert data extension record in Salesforce Marketing Cloud
Adds a new record to a data extension within a particular system
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Upsert data extension record in Salesforce Marketing Cloud
Updates or inserts a record into a data extension to ensure that it's up-to-date
Try it →
Sends transactional email using TriggerSend in Salesforce Marketing Cloud
Sends a transactional email using triggersend
Try it →
Create subscriber in Salesforce Marketing Cloud
Adds new users to the subscription list
Try it →
Validate email address in Salesforce Marketing Cloud
Confirm the validity of an email address
Try it →
WA Web Plus
WA Web Plus Triggers & Actions
Instant
WhatsApp event is received in WA Web Plus
Triggers the automation when a WhatsApp event is received
Try it →
No action is available

What can you automate with Salesforce Marketing Cloud + WA Web Plus?

Streamline your messaging and marketing operations by connecting WA Web Plus events directly to Salesforce Marketing Cloud data extensions and subscribers.

What you can automate?
🔄
Sync WhatsApp events to marketing records automatically
Trigger data extension record creation in Salesforce Marketing Cloud the moment a WhatsApp event is received in WA Web Plus. Eliminate manual exporting and keep your marketing platform updated in real time.
📋
Capture every submitted chat detail
Map all available fields from your WA Web Plus interactions into corresponding Salesforce Marketing Cloud data extensions instead of just basic contact information.
🔔
Notify your team as soon as events occur
Send instant alerts to your team channels whenever new customer interactions happen in WA Web Plus so appropriate follow-ups start immediately.
🔀
Route data based on submitted fields
Apply conditional logic to direct specific WA Web Plus interactions to different data extensions or marketing lists based on customer responses.
✏️
Keep existing records updated continuously
Upsert subscriber records in Salesforce Marketing Cloud when customer details change during ongoing WhatsApp conversations to prevent duplicate profiles.
🛡️
Prevent duplicate entries with smart upserts
Use upsert operations to match existing subscriber profiles in Salesforce Marketing Cloud instead of creating redundant entries for returning contacts.
✔️
Validate contact data instantly
Run email validation checks in Salesforce Marketing Cloud immediately after capturing contact details from WhatsApp events to maintain clean lists.
🌐
Extend your workflow to external apps
Connect your core Salesforce Marketing Cloud and WA Web Plus setup to Slack, Google Sheets, or CRMs to build robust multi-step automation pipelines.
And much more...

Who is Salesforce Marketing Cloud + WA Web Plus integration for?

Teams managing customer engagement across messaging apps and marketing platforms need reliable synchronization to eliminate manual data entry and missed follow-ups.

Performance marketers
Performance marketers
Sales reps
Sales reps
Agency account managers
Agency account managers
Operations managers
Operations managers
Project coordinators
Project coordinators
Compliance officers
Compliance officers
📈
Performance marketers
You're running marketing campaigns across messaging channels but your campaign reporting only updates when someone manually exports chat data, so the metrics you're optimising against are always a few hours behind — with this integration, every new subscriber record lands in your database instantly and your campaign data stays current.
⚡
Sales reps
You depend on immediate lead handoffs from customer chats, but manual copy-pasting leaves incoming prospects waiting hours for a response — automating both apps means every inquiry creates a task instantly and your team can follow up immediately.
📋
Agency account managers
Your clients expect real-time visibility into customer communication logs, but manual reporting creates constant delays and missing records — connecting these apps means every interaction is logged automatically and your client dashboards show accurate metrics.
🔄
Operations managers
High message volumes make it impossible for your team to manually transfer chat subscriber details into your marketing database without errors — automating both apps means subscriber records sync reliably at scale without manual intervention.
🎯
Project coordinators
You rely on upstream customer data to trigger downstream marketing tasks, but delayed handoffs stall your campaign schedules — this integration means every chat event immediately initiates the next step in your workflow.
🛡️
Compliance officers
Your organization requires a complete, uncompromised audit trail of every customer interaction and subscriber record, but manual logging leaves noticeable gaps in your history — connecting these apps means every event is recorded accurately in your database.
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Why choose Integrately to automate Salesforce Marketing Cloud + WA Web Plus

Build and manage your Salesforce Marketing Cloud + WA Web Plus automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Salesforce Marketing Cloud + WA Web Plus with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
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3
Automation is ready
Setup an action from Trello
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Frequently Asked Questions

How do I connect Salesforce Marketing Cloud to WA Web Plus?
Frequently Asked Questions
You can connect Salesforce Marketing Cloud to WA Web Plus in 1 click using ready templates on Integrately, or use Integrately AI to build custom workflows linking Salesforce, Shopify, Hubspot, and 1,500+ other apps.
Can I automatically create data extension records when a WhatsApp event is received in WA Web Plus?
Frequently Asked Questions
Can I connect Salesforce Marketing Cloud, WA Web Plus, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Salesforce Marketing Cloud and WA Web Plus?
Frequently Asked Questions
How do data extension records sync from WA Web Plus to Salesforce Marketing Cloud?
Frequently Asked Questions
Can I validate email addresses in Salesforce Marketing Cloud from WA Web Plus events?
Frequently Asked Questions
Do I need coding skills to automate Salesforce Marketing Cloud and WA Web Plus?
Frequently Asked Questions
Is the Salesforce Marketing Cloud and WA Web Plus integration free?
Frequently Asked Questions
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