Salesforce + Universe Integration

Integrate Salesforce to Universe in one click, or tell Integrately AI how you want each booking handled. Register attendees, update your CRM records, alert your team, and trigger follow-up communications automatically.

Free foreverFree forever.
Use premium features free for 14 daysUse premium features free for 14 days.
1.
  • Salesforce
    Field is updated on record in Salesforce
  • Salesforce
    Record is created in Salesforce
  • Salesforce
    Record is updated in Salesforce
  • Salesforce
    Lead is created in Salesforce
  • Salesforce
    Lead is updated in Salesforce
  • Salesforce
    Opportunity is created in Salesforce
  • Salesforce
    Opportunity is updated in Salesforce
  • Salesforce
    Task is created in Salesforce
  • Salesforce
    Task is updated in Salesforce
  • Salesforce
    Contact is updated in Salesforce
  • Salesforce
    Contact is created in Salesforce
  • Salesforce
    Account is created in Salesforce
  • Salesforce
    Account is updated in Salesforce
  • Salesforce
    Outbound message is received in Salesforce Instant
  • Salesforce
    Case is created in Salesforce
  • Salesforce
    Case is updated in Salesforce
  • Salesforce
    Quote is created in Salesforce
  • Salesforce
    Quote is updated in Salesforce
  • Universe
    Ticket is sold in Universe Instant
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2.
  • Salesforce
    Get records by ID in Salesforce
  • Salesforce
    Create record in Salesforce
  • Salesforce
    Search record using query in Salesforce
  • Salesforce
    Update record in Salesforce
  • Salesforce
    Search record in Salesforce
  • Salesforce
    Create lead in Salesforce
  • Salesforce
    Update lead in Salesforce
  • Salesforce
    Search lead in Salesforce
  • Salesforce
    Create contact in Salesforce
  • Salesforce
    Update contact in Salesforce
  • Salesforce
    Search contact in Salesforce
  • Salesforce
    Create opportunity in Salesforce
  • Salesforce
    Update opportunity in Salesforce
  • Salesforce
    Search opportunity in Salesforce
  • Salesforce
    Add contact to campaign in Salesforce
  • Salesforce
    Add lead to campaign in Salesforce
  • Salesforce
    Create account in Salesforce
  • Salesforce
    Search account in Salesforce
  • Salesforce
    Update account in Salesforce
  • Salesforce
    Create task in Salesforce
  • Salesforce
    Update task in Salesforce
  • Salesforce
    Search task in Salesforce
  • Salesforce
    Get tasks by contact Id in Salesforce
  • Salesforce
    Create case in Salesforce
  • Salesforce
    Update case in Salesforce
  • Salesforce
    Search case in Salesforce
  • Salesforce
    Get events by contact Id in Salesforce
  • Salesforce
    Search quote in Salesforce

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Ready WorkflowsReady Workflows   for Salesforce + Universe Integration

Sync ticket sales, create CRM contacts, keep customer records updated, alert your team, and manage registrations, all in just one click.

Sorry, we don’t have a ready workflow for this combination yet.
Got a different task in mind? Describe it

Create your workflow with Integrately AI.
Simply describe what you want to automate, and Integrately AI will build it for you.

Connect more apps to your Salesforce + Universe flow

Streamline post-registration follow-ups, team notifications, data logging, and marketing campaigns once your core pair runs. Pick a combination and activate it in one click.

Salesforce
Universe
+
EventbriteEventbrite (4)
+
MailchimpMailchimp (4)
+
SlackSlack (4)
+
Google SheetsGoogle Sheets (4)
+
ZoomZoom (4)
+
StripeStripe (4)
U
S
E
When a ticket is sold in Universe, create a contact in Salesforce, and create an attendee in Eventbrite.
Every Universe ticket sale instantly generates a Salesforce contact and an Eventbrite attendee, eliminating manual registration entry.
U
S
E
When a ticket is sold in Universe, update the Salesforce lead status, and create an event in Eventbrite.
Keep your Salesforce leads updated and create structured event records in Eventbrite following every Universe ticket sale.
U
S
E
Use Claude to analyse attendee details when a ticket is sold in Universe, create a matching Salesforce contact, and add them to Eventbrite.
Claude analyses Universe ticket buyer details, creates a Salesforce contact, and registers the attendee in Eventbrite automatically.
U
S
E
S
When a ticket is sold in Universe, create a Salesforce opportunity, register the attendee in Eventbrite, and create a charge in Stripe.
Track Universe ticket sales as Salesforce opportunities, register attendees in Eventbrite, and record charges in Stripe instantly.

Supported triggers and actions for Salesforce and Universe

Mix and match to build the exact automation you need

Salesforce
Salesforce Triggers & Actions
Field is updated on record in Salesforce
Triggers the automation when a particular action in the workflow fails
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Record is created in Salesforce
Triggers the automation when a new record is created
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Record is updated in Salesforce
Triggers the automation when any record is updated
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Lead is created in Salesforce
Triggers the automation when a new lead is created
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Lead is updated in Salesforce
Triggers the automation when the lead information is updated
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Opportunity is created in Salesforce
Triggers the automation when any opportunity is updated
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Opportunity is updated in Salesforce
Triggers the automation when any opportunity is updated
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Task is created in Salesforce
Triggers the automation when a new task is created
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Task is updated in Salesforce
Triggers the automation when any task is updated
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Contact is updated in Salesforce
Triggers the automation when a contact is updated
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Contact is created in Salesforce
Triggers the automation when a new contact is created
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Account is created in Salesforce
Triggers the automation when a new account is created
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Account is updated in Salesforce
Triggers the automation when an account is updated
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Instant
Outbound message is received in Salesforce
Triggers the automation when an outbound message is received
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Case is created in Salesforce
Triggers the automation when a new case is created
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Case is updated in Salesforce
Triggers the automation when any case is updated
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Quote is created in Salesforce
Triggers the automation when a new quote is created
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Quote is updated in Salesforce
Triggers the automation when any quote is updated
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Get records by ID in Salesforce
Retrieves a record based on its id
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Create record in Salesforce
Generates a new record
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Search record using query in Salesforce
Searches for a record using the query provided by the user
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Update record in Salesforce
Updates a record with new information
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Search record in Salesforce
Searches for a record within a given database
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Create lead in Salesforce
Generates new leads for potential customers
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Update lead in Salesforce
Updates the lead information
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Search lead in Salesforce
Retrieves information for a particular lead
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Create contact in Salesforce
Adds a new contact to the database
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Update contact in Salesforce
Updates contact information with new details
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Search contact in Salesforce
Finds and retrieves contact information
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Create opportunity in Salesforce
Creates a new instance of the support system
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Update opportunity in Salesforce
Updates the opportunity details as needed
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Search opportunity in Salesforce
Searches for a opportunity
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Add contact to campaign in Salesforce
Adds a contact to a campaign for targeted communication
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Add lead to campaign in Salesforce
Adds a new lead to a marketing campaign for targeted outreach
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Create account in Salesforce
Generates a new account
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Search account in Salesforce
Searches for account information
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Update account in Salesforce
Updates account information
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Create task in Salesforce
Creates a new task
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Update task in Salesforce
Updates the task with new information or changes
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Search task in Salesforce
Searches for a task
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Get tasks by contact Id in Salesforce
Retrieves tasks associated with a contact id
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Create case in Salesforce
Generates a new case entry
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Update case in Salesforce
Updates case details based on new information received
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Search case in Salesforce
Searches for a case record
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Get events by contact Id in Salesforce
Retrieves a list of events associated with a contact id
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Search quote in Salesforce
Searches for a quote
Try it →
Universe
Universe Triggers & Actions
Instant
Ticket is sold in Universe
Triggers the automation when a new ticket is sold
Try it →
No action is available

What can you automate with Salesforce + Universe?

Streamline your event management and CRM data flow with automated workflows that eliminate manual entry.

What you can automate?
🎟️
Create Salesforce contacts from ticket sales
Automatically create a new contact in Salesforce the moment a ticket is sold in Universe. Eliminate manual data entry and keep your CRM database up to date.
📝
Capture all custom buyer questions and fields
Map every custom answer and registration field submitted during ticket checkout into your Salesforce records. Ensure no valuable attendee detail gets left behind.
🔔
Alert your team instantly on ticket sales
Notify your sales or support channel the second a new attendee registers for your event. Keep your entire team informed without switching tabs.
🔀
Route leads based on ticket type or tier
Apply conditional logic to sort buyers based on the ticket tier they select. Create priority records for VIP attendees and standard records for general admission.
🔄
Keep CRM records updated as details change
Automatically update existing Salesforce contacts whenever attendee information or ticket quantities are modified in Universe. Maintain accurate customer profiles across platforms.
🔍
Upsert contacts to prevent duplicate records
Search for existing contacts in Salesforce before creating new ones, updating records if they already exist. Keep your database clean and free of duplicates.
💳
Manage refunds and ticket cancellations
Handle post-purchase events like cancelled tickets or refunded payments by updating the corresponding deal or contact status in Salesforce. Keep your pipeline accurate.
📊
Log ticket sales and sync with Google Sheets
Extend your core workflow by logging every ticket sale and attendee detail into a Google Sheets spreadsheet for financial review and team reporting.
And much more...

Who is Salesforce + Universe integration for?

Event organisers, sales teams, and marketers can eliminate manual data entry, keeping CRM records instantly synchronized with every live ticket sale.

Revenue Operations Managers
Revenue Operations Managers
Sales Development Reps
Sales Development Reps
Event Producers
Event Producers
High-Volume Event Organisers
High-Volume Event Organisers
Customer Success Leads
Customer Success Leads
CRM Administrators
CRM Administrators
📈
Revenue Operations Managers
You're reporting on ticket sales and CRM pipelines, but your dashboards only update when someone manually exports buyer lists, so your revenue numbers are always hours behind — this integration means every ticket sale syncs instantly and your reports stay accurate.
Sales Development Reps
You need to reach out to high-value event buyers immediately, but you find out about ticket sales long after registration closes — connecting these apps means every new buyer triggers a contact record instantly so you can follow up while interest is high.
🤝
Event Producers
You answer to clients who want real-time visibility into ticket sales and attendee counts, but compiling manual spreadsheets delays your updates — automating both apps means your records reflect live sales as they happen.
🌊
High-Volume Event Organisers
You're managing hundreds of daily registrations, and your team cannot keep up with manual CRM data entry as ticket volume surges — with this integration, every ticket sale is processed automatically without missing a single buyer.
🎯
Customer Success Leads
You own onboarding for event attendees, but you depend on manual handoffs from sales and registration platforms before you can start — this integration means every new buyer record flows straight into your workflow the moment payment clears.
🗂️
CRM Administrators
You need a complete, uncompromised history of customer interactions, but manual entry leaves constant gaps between your ticketing platform and CRM database — automating both apps means every transaction and buyer detail is logged accurately every time.
Our team

Ready Workflows Did you know?

Our team can create automations for you... At no extra cost!

Tell us what type of automation you want to make?

Why choose Integrately to automate Salesforce + Universe

Build and manage your Salesforce + Universe automations with ready-made flows, AI assistance, 24x5 reliable human support, and enterprise-grade security.

1,500+ apps connected
1,500+ apps connected
Connect Salesforce + Universe with email, CRM, messaging, finance, support, and other tools whenever your process needs another step.
20M+ Ready Automations
20M+ Ready Automations
Start with 20 million+ proven automation templates instead of building everything from scratch. Pick the closest flow, connect your accounts, and automate in minutes.
AI that builds your automations
AI that builds your automations
Describe your workflow in plain English. Integrately AI builds it, maps fields, adds conditions, and even lets you edit it through chat.
24x5 Live Chat Support
24x5 Live Chat Support
Chat with a real person and get reply within 2-5 minutes. No bots, no tickets, no waiting — just real help, right when you need it.
Free done-for-you setup
Free done-for-you setup
Tell our team what you need and we will help set up the automation in your account at no extra cost on any plan.
Secure by design
Secure by design
SOC 2 Type II and ISO 27001:2022 certified, with GDPR-compliant data practices. Your data and credentials are handled using recognised security and privacy standards.
How Integrately Works?

How Integrately Works?

1
Select Automation
Select a trigger from Google Sheets
2
Connect Accounts
Connect Accounts
That’s it! You just connected Google Sheets to Trello
3
Automation is ready
Setup an action from Trello
Price Comparison with Popular Alternatives
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in $19.99
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😍
2,000 Tasks
in $19.99

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Frequently Asked Questions

How do I connect Salesforce to Universe?
Frequently Asked Questions
You can connect Salesforce to Universe in 1 click using ready workflows on Integrately. Link your accounts, select a pre-built template, or ask Integrately AI to build the automation for you. It also works smoothly with Slack, Google Sheets, and Mailchimp.
Can I automatically create Salesforce contacts when tickets are sold in Universe?
Frequently Asked Questions
Can I connect Salesforce, Universe, and Slack?
Frequently Asked Questions
What is a good Zapier alternative for Salesforce and Universe?
Frequently Asked Questions
How do I update Salesforce records with Universe ticket details?
Frequently Asked Questions
Can I track Universe ticket sales inside Salesforce automatically?
Frequently Asked Questions
Do I need coding skills to integrate Salesforce and Universe?
Frequently Asked Questions
Is the Salesforce and Universe integration free?
Frequently Asked Questions
Didn't find the answer you were looking for?
Didn't find the answer you were looking for?
No worries — just send us a message and we’ll get back to you as soon as possible.

Want to automate something else in your workflow?

You Can Also Connect Salesforce or Universe With 1500+ Other Apps

Salesforce
Popular Salesforce Integrations
Connect Salesforce to CRMs, email tools, and messaging platforms to manage and follow up on your leads.
Universe
Popular Universe Integrations
Sync Universe with marketing, analytics, and collaboration tools to keep event data working across your stack.
See All
Universe Integrations arrow right
No popular apps found